How To Become A Web Optimization Strategist: What It Is and Career Path

What is a web optimization strategist and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Chris Carter

There is more than meets the eye when it comes to being a web optimization strategist. For example, did you know that they make an average of $28.34 an hour? That's $58,956 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a web optimization strategist?

Chris Carter

Professor, University of Cincinnati

I would recommend playing up their value as critical analysts and researchers who can synthesize information in accessible ways. I would tell them to be open to all kinds of writing opportunities, whether technical, journalistic, or editorial, watching for possibilities in online and print venues alike. English majors' detective skills suit them well to museums and libraries, but also to private and governmental organizations that need shrewd investigators. Turning interpretive savvy into pithy prose and presentations can be great for public relations, and a penchant for lucid communication can set graduates up for podcasting and social media management. Some people might turn those talents toward careers in law or marketing. Others might continue their paths as creative writers and cultural critics, though it's worth noting that full-time, tenure-track jobs in English Departments are hard to come by.

ScoreWeb Optimization StrategistUS Average

Salary

4.6

Avg. Salary $58,956

Avg. Salary $59,228

Stability level

5.7

Growth rate 10%

Growth rate 0.3%

Diversity

4.1

Race

American Indian and Alaska Native 0.51%

Asian 11.99%

Black or African American 6.24%

Hispanic or Latino 8.82%

Unknown 4.70%

White 67.73%

Gender

female 34.29%

male 65.71%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress level

5.7

Stress level is manageable

7.1 - high

Complexity level

8.4

Complexity level is challenging

7 - challenging

Work life balance

5.5

Work life balance is fair

6.4 - fair

Key steps to become a web optimization strategist

Explore web optimization strategist education requirements

Most common web optimization strategist degrees

Bachelor's

69.0 %

Associate

17.2 %

Master's

10.3 %

Start to develop specific web optimization strategist skills

Skills	Percentages
WordPress	36.64%
Html Css	30.00%
CSS	6.51%
HTML	5.75%
Conversion Rates	5.68%

Complete relevant web optimization strategist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New web optimization strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a web optimization strategist based on U.S. Bureau of Labor Statistics data and data from real web optimization strategist resumes.

Research web optimization strategist duties and responsibilities

Manage redesign of site templates and directory structure, incorporating new intranet functionality.
Help to maintain the website, the supporter database for the campaign's CRM, and the e-mail and petition campaigns.
Perform data warehousing of existing user accounts database by designing the database schema utilizing MySQL to logging of user accounts.
Design and write animated PowerPoint presentations for deep-dive technical sales meetings with external customers.

Apply for web optimization strategist jobs

Now it's time to start searching for a web optimization strategist job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams