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Web optimization strategist skills for your resume and career
Updated January 8, 2025
1 min read
Quoted expert
Chris Carter
Below we've compiled a list of the most critical web optimization strategist skills. We ranked the top skills for web optimization strategists based on the percentage of resumes they appeared on. For example, 36.6% of web optimization strategist resumes contained wordpress as a skill. Continue reading to find out what skills a web optimization strategist needs to be successful in the workplace.
14 web optimization strategist skills for your resume and career
1. WordPress
Here's how web optimization strategists use wordpress:
- Developed themes using WordPress scheduled event system to customize theme for automated updating.
- Developed WordPress template programming for several firm-related web sites.
2. Html Css
Here's how web optimization strategists use html css:
- Developed flow diagram, navigation design, wire-framing, visual designing, HTML CSS prototyping.
- Developed HTML CSS Layouts using ASP.net.
3. CSS
Here's how web optimization strategists use css:
- Produced content pages with CSS layout and style markup presentations, used JavaScript methods and properties, on cross-browser development techniques.
- Designed Motorola Mobility s intranet standards using CSS while enforcing adoption company-wide for web applications that sit outside of @MMI.
4. HTML
Here's how web optimization strategists use html:
- Designed and coded HTML system-generated email templates, allowing for more effective communication with customers and cross-selling opportunities.
- Delivered web-rich HTML based email advertising campaigns based on internal client specifications for multiple well-known clothing brands.
5. Conversion Rates
Here's how web optimization strategists use conversion rates:
- Increased the conversion rates and lead flow of real estate websites through experimentation and data analysis.
6. SEO
Here's how web optimization strategists use seo:
- Worked closely with other team members & departments to manage project development, deadlines and to SEO goals.
- Communicated and maintained relationships with clients; Generated reports for clients to communicate campaign performance and/or SEO issues.
7. JavaScript
Here's how web optimization strategists use javascript:
- Developed several complex AJAX enabled JavaScript widgets in support of these content management applications.
- Implemented client side validation using JavaScript and server side validation using validation framework.
8. Content Strategy
Here's how web optimization strategists use content strategy:
- Led e-commerce, information architecture, user experience, content strategy, and API development.
- Developed educational commentary pieces, social media projects and content strategy services for a diversity of domestic and international clients.
9. PHP
PHP, the abbreviation for hypertext preprocessor, is a scripted language used in websites to manage content.
Here's how web optimization strategists use php:
- Implemented and maintained a ticking system from entirely email-based communication utilizing PHP customization, database modifications and upgrades.
- Design and develop dynamic PHP web application to dynamically generate marketing materials.
10. SQL
Here's how web optimization strategists use sql:
- Maintain storefront using SQL database.
- Maintained multiple client websites with XHTML/CSS updates, SQL server database content, some ASP.Net coding.
11. KPI
Here's how web optimization strategists use kpi:
- Use Web Analytics Data to identify KPI's and formulate strategies to optimize websites and marketing campaigns.
12. Google Adwords
Here's how web optimization strategists use google adwords:
- Developed, pitched and implemented strategic optimization proposals for AdWords' largest online clients which resulted in increased revenue.
- Increased the exposure of the corporate web products and client pages by keywords, AdWords and page optimization.
13. Adobe Photoshop
Here's how web optimization strategists use adobe photoshop:
- Photographed product database products and edited pictures using Adobe Photoshop.
- Created banner ads and other marketing elements using Adobe Photoshop and Fireworks.
14. Search Engine
Here's how web optimization strategists use search engine:
- Web Analytics Specialist Search Engine Optimization Strategist I started as website developer and became a business partner within one year.
What skills help Web Optimization Strategists find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What web optimization strategist skills would you recommend for someone trying to advance their career?
Chris Carter
Professor, University of Cincinnati
With the rise of ChatGPT and large language models, English majors will need to clarify how human writers, editors, and analysts can enrich machine-generated content. They do well to practice prompt engineering and gradual conditioning of machine responses, but they also need to be diligent readers who can spot bad AI syntheses. This means correcting faulty information stemming from data aggregation, for sure, but also spotting cultural biases that machines replicate when drawing on preexisting texts. Those texts carry with them the values and assumptions of the people who initially produced them, with ChatGPT reflecting and potentially amplifying the inequities that plague human cultures. The need for ethical intervention is quite urgent, then, and that's where English majors tend to excel. Such intervention will concern not only the accuracy and political tilt of information, but the question of whose language and style count as standard. Writing technologies have always been bound up with power relations. DEI-oriented humanists and English majors will have plenty of opportunities to address those problems as AI becomes more embedded in workplaces and public institutions.
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Read more about what experts have to say about web optimization strategistList of web optimization strategist skills to add to your resume

The most important skills for a web optimization strategist resume and required skills for a web optimization strategist to have include:
- WordPress
- Html Css
- CSS
- HTML
- Conversion Rates
- SEO
- JavaScript
- Content Strategy
- PHP
- SQL
- KPI
- Google Adwords
- Adobe Photoshop
- Search Engine
Updated January 8, 2025
Updated January 8, 2025