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Job outlook for web page designers in the United States
Are web page designer jobs in demand?
Web page designer job and salary trends over time
Web page designer jobs over time
Web page designer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 285 | 0.00% |
| 2020 | 281 | 0.00% |
| 2019 | 301 | 0.00% |
| 2018 | 273 | 0.00% |
| 2017 | 270 | 0.00% |
Average web page designer salary over time
Web page designer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $58,752 | $28.25 | +3.4% |
| 2024 | $56,816 | $27.32 | +2.3% |
| 2023 | $55,530 | $26.70 | +2.1% |
| 2022 | $54,378 | $26.14 | +2.8% |
| 2021 | $52,890 | $25.43 | +1.8% |
Web page designer jobs by state
Most common states for web page designers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 238 | 34% |
| 2 | Washington | 7,405,743 | 798 | 11% |
| 3 | Virginia | 8,470,020 | 835 | 10% |
| 4 | Massachusetts | 6,859,819 | 662 | 10% |
| 5 | Oregon | 4,142,776 | 428 | 10% |
| 6 | Utah | 3,101,833 | 275 | 9% |
| 7 | California | 39,536,653 | 3,172 | 8% |
| 8 | Rhode Island | 1,059,639 | 89 | 8% |
| 9 | Maryland | 6,052,177 | 428 | 7% |
| 10 | Minnesota | 5,576,606 | 395 | 7% |
| 11 | Colorado | 5,607,154 | 386 | 7% |
| 12 | New Hampshire | 1,342,795 | 93 | 7% |
| 13 | Vermont | 623,657 | 45 | 7% |
| 14 | New York | 19,849,399 | 1,187 | 6% |
| 15 | Georgia | 10,429,379 | 643 | 6% |
| 16 | Wisconsin | 5,795,483 | 354 | 6% |
| 17 | Pennsylvania | 12,805,537 | 675 | 5% |
| 18 | New Jersey | 9,005,644 | 419 | 5% |
| 19 | Arizona | 7,016,270 | 335 | 5% |
| 20 | Connecticut | 3,588,184 | 182 | 5% |
Web Page Designer job outlook: Expert opinions
Our panel of web page designer experts
Merrimack College
San Francisco State University
Foothill College
Highline College
Marywood University
Texas State University
Bowling Green State University
Belmont University
Eastern Illinois University
Tyler School of Art and Architecture, Temple University
University of Nebraska-Lincoln
Louisiana State University and A&M College
Montclair State University
AIGA, the professional association for design
MJSA
Jacksonville State University
Villa Maria College
Mansfield University of Pennsylvania
College of Central Florida
What will help Web Page Designers increase their earning potential?
Nancy Wynn: There are many different ways to intersect the creative field of graphic design or Design. You can enter utilizing production skills centered on working with an Art Director-you produce their designs with various handwork and software platforms. If you enter as a junior graphic designer-you collaborate with an Art Director and brainstorm concepts / designs for projects. You may intersect working in the service industry where you help customers produce their designs. Day-to-day tasks can be specific if you work at a very large company, or more comprehensive if you work at a smaller agency. They can range from meetings with Art Directors or marketing people; collaboration with fellow designers or other team members based on the project components; brainstorming, research, and ideation for projects; learning new technology by producing designs and client presentations; meetings with focus groups or testing of projects; and finally debrief sessions on projects results.
What will help Web Page Designers increase their earning potential?
Saskia Van Kampen: This question is impossible for me to answer as what one likes or dislikes about graphic design will be very individual.
Carolyn Brown
ProfessorFoothill College
Graphic Communications
What will help Web Page Designers increase their earning potential?
Carolyn Brown: AI will continue to grow in importance in the next 3-5 years. AI is useful in many ways. Right now, AI is mostly used for writing which is great for brainstorming and writing the messaging that graphic designers create the visuals for. AI is becoming an important tool for generating images, videos, animations, 3D, and AR/VR content. The most important skill is the ability to learn new skills and/or adapt your current skills to new technologies.
What skills will help Web Page Designers earn the most?
Diana Boyd: -Originality/Creativity
-UX/UI design
-Branding
-Marketing and Advertising
-Illustration
What soft skills should all Web Page Designers possess?
Diana Boyd: -Collaboration/Teamwork
-Interpersonal
-Reliability
-Ethical behavior
-Self-starter
Sue Jenkins
Associate ProfessorMarywood University
Art Department
What experience really stands out on Web Page Designer resumes?
Sue Jenkins: Before saying what stands out most, there's one thing to avoid; those skill self-assessment bar graphs that take up too much real estate and don't provide the reader with valid, useful data. A better solution is to list skills and proficiency in years, such as Adobe Photoshop, three years.
Now, what stands out most on a resume is evidence of creative engagement beyond the classroom. Has the student been a member of any clubs? Won any awards? Have you participated in any solo or group exhibitions and completed any internships, pro bono, or freelance work? Have you worked on any side projects? Run an Etsy, Society6, or RedBubble account? Sold any commissioned work? Definitely include all these types of activities along with any tangible outcomes and achievements, like "Designed a series of digital documents that downsized paper waste and reduced the client's carbon footprint by 13%." Results-oriented statements provide a better sense of the designer's understanding of their role and their value to an organization.
Holly Sterling
Associate Professor of Communication Design, Internship CoordinatorTexas State University
School of Art and Design
What skills will help Web Page Designers earn the most?
Holly Sterling: - If you're talking about hard skills, there's a run on "all things UX," and there are more positions to fill than designers to fill them. Also, strong visual designers who can do also do some illustration and motion graphics are in high demand.
- If you're talking soft skills, hiring managers frequently tell me that "who" the designer is every bit as important as what they can do, so be a good human that people will want to work with. This will serve you well throughout your entire career.
Jenn Stucker
Associate Professor, Chair of The Graphic Design DivisionBowling Green State University
School of Art
What skills will help Web Page Designers earn the most?
Jenn Stucker: Along with good visual design skills, creative thinking, problem-solving, and strategy will set a designer apart from others. These kinds of designers can understand the big picture of design in relation to context, culture, and meaning.
Doug Regen
Professor of PracticeBelmont University
Graphic Design Department
What skills will help Web Page Designers earn the most?
Doug Regen: Brilliant Ideas are executed flawlessly. Team player. Ability to motivate and lead others. Strong communicator and presentation skills.
Samantha Osborne
Assistant Professor of Graphic Design, Owner, Samantha Osborne DesignEastern Illinois University
Art + Design
What skills stand out on Web Page Designer resumes?
Samantha Osborne: Soft skills are equally important to hard skills. Graphic designers are visual communicators. Visual communication is a universal learned skill, vs. a linguistic capability. This means that graphic designers must learn to recognize and effectively utilize mood and tone in their own visual compositions in regard to color theory and psychology, gestalt principles, and font or lettering design. Essentially a well-skilled graphic designer becomes part psychologist in working through design problems and deciphering client direction, part problem-solver in developing an effective solution to the design problem, and part artist in bringing astonishing and original visual communication and graphics to reach a solution.
What soft skills should all Web Page Designers possess?
Samantha Osborne: Three soft skills stand out most: an ability to see the big picture, an ability to "read" people, and an ability to make a convincing argument for your design solution(s).
i. An ability to see big picture: there are an infinite number of details in graphic design, whether you work in website design on the front or back end, or in print media with physical outputs. It's easy to get caught up on the details, especially when clients are making specific demands about things such as paper type. A skilled designer must be able to see beyond the details and look at the big picture for an effective design solution. For example, a client may be asking for an invitation design for an up-coming event. A skilled designer will ask questions and dig in, eventually uncovering that perhaps for a successful event, the client also needs a splash page and social media, either in place of or in addition to an invitation. A skilled designer addresses design problems holistically, rather than minutely.
ii. An ability to "read" people: designers are trained in art-specific vocabulary. Hue, saturation, pixels, gestalt...most non-art folks don't use or speak that language. When clients are describing their goals, they aren't using art-vocabulary. It's a designer's job to translate what the client is saying into an advanced and effective creative solution. They must be able to speak and understand the language of non-creative folks, as well as the language of the broader creative industry.
iii. An ability to make a convincing argument for your design solution(s): many young and inexperienced designer tend to get their hearts broken when a client smashes one of their [very well thought-out] ideas. Rather than rolling over, a designer must learn to navigate how best to build support for their idea(s). That might mean in some instances you work more fluidly with the client throughout the design process, so that they feel they have ownership in the development of the solution. In other instances it might mean that the designer is presenting options, rather than a single solution, so that the client feels empowered to make choices throughout the design process. And in some instances, it might be a matter of better explaining and presenting your idea to a client; perhaps the designer needs to push back more, perhaps they need to provide more research as to why their solution is best, or maybe they simply need to present it with more excitement and enthusiasm.
What general advice would you give to a Web Page Designer?
Abby Guido: We've all heard the buzz about networking, and there is so much buzz because it works. Make sure your LinkedIn profile is both up to date and active. Connect with all of your past professors, classmates, and anyone and everyone you meet in a professional setting. I often tell students to get into the habit of searching for any classroom guests, or guest lecturers, to connect, thank them for their time, and build their network. Share content. Write articles, or reshare those you find interesting.
Every job I have ever received in my career has been through someone else I know. I share this with students to help them see the value in relationships. I always remember the students that took the time to write a handwritten thank-you note. And I think of them when I get an email asking if I know any students are looking for work.
What are the biggest trends we'll see in the Web Page Designer job market given the pandemic?
Dr. Jennifer Jorgensen Ph.D.: COVID-19 accelerated the widespread use of e-commerce, and omnichannel retailing has never been more vital. Consumers are doing their research before purchasing a product, or even going into a brick-and-mortar store, making technology even more important in our word. People entering the job market know how to utilize different technologies to allow company operations to be more transparent and efficient. Job candidates must be comfortable with data analytics and forecasting future challenges. During times of industry disruption, job candidates with a broad knowledge of the industry, including product development and design, supply chain and sourcing, merchandising, and textile science will be more desirable.
Mark Boyer
Director, Robert Reich School, Reich Teaching ProfessorLouisiana State University and A&M College
College of Art and Design
What type of skills will young Web Page Designers need?
Mark Boyer: I don't think the skill set needed will change much from what it has been. Qualities that come to mind are: teachable, reliable, thoughtful, articulate, adaptable, engaged, critical thinker, technologically adept, able to think big and small, empathetic, and good listener.
Are there any particularly good places in the United States for Web Page Designers to find work opportunities?
Lauren Carr: Technology and a biblical pandemic have changed the perspective of studios, who are now working remotely. Perhaps industry people won't have to up and move their lives to other parts of the country to work on a show.
How do you envision technology impacting Web Page Designers in the next 5 years?
Bennie F. Johnson: We will likely see the Bureau of Labor Statistics trends cited in the Design Futures research to continue to intensify. "Traditional" design jobs had already been decreasing pre-pandemic, due to technological change, while design jobs in technology fields have been growing rapidly. So if anything, it will be designers who will be making a strong impact on technology. This doesn't necessarily mean that all designers will need to code. It does mean that the need for designers to understand complex systems, business models, and the social/cultural/ethical implications of their designs.
While there are tremendous challenges ahead, the design community has a unique opportunity to show leadership, to do good, and to inspire. Unprecedented times can lead us in new and unexpected directions that allow relationships to be strengthened and provide opportunities for expanding networks and connecting in exciting ways with family, friends, and colleagues. The ability to adapt is what is needed in these times.
How do you envision technology impacting Web Page Designers in the next 5 years?
Rich Youmans: Computer-assisted design and manufacturing (CAD/CAM) and lasers have become commonplace, but these technologies continue to be honed. In the past few years, 3-D printers have become more affordable, and their quality and output continue to improve. This has opened up more opportunities for jewelry at all levels to increase their productivity. Three-dimensional metal printing, in which users can take a CAD file and print them directly in metal, could disrupt the traditional casting method, but the technology isn't quite there yet -- the cost is still too exorbitant. But the best tools for jewelers are still their hands-there will always be a market for handmade work done by skilled craftsman.
Chad Anderson
Associate Professor of Graphic DesignJacksonville State University
Department of Art
What technology do you think will become more important and prevalent for Web Page Designers in the next 3-5 years?
Chad Anderson: The answer may be different, depending on the focus. Technology, in terms of professional culture (in this field and beyond), may continue to be influenced by changes necessitated by COVID. Remote work and related cultural shifts may cause certain technologies to not only be used more dominantly but may affect the type of work that designers are hired to create (ranging from UI/UX to print-based outcomes).
Designers are problem-solvers, so whether using the latest and most excellent pencil and paper or the latest and greatest software/device, we use our resources-as available and as needed-to create solutions. I hesitate to guess precisely what or how technology will become more critical and prevalent in the field over the next 3-5 years. Change is inevitable.
Will there be an enduring impact of the coronavirus pandemic on Web Page Designers?
Robert Grizanti: From my perspective as an educator, I don't believe there will be an enduring impact, but an impact nonetheless. From an academic perspective, most students I engage with have transitioned nicely to an online or hybrid model of learning. Their ability to quickly adapt and utilize online learning management systems and virtual classroom software will definitely be an advantage in the new workplace of the future.
On the flip side, some students may look back at this time in history and feel they missed out on many of the social aspects of their college experience. Our institution, as have many around the country, has made every effort to create a safe environment for students to engage in social activities. I'm hopeful graduates will look back with a sense of pride and accomplishment in their ability to meet and overcome any and all challenges faced during this historic moment in time.
Are there any particularly good places in the United States for Web Page Designers to find work opportunities?
Robert Grizanti: I have not conducted any research in this area, but consulting with our Advisory Council and as a member of our local American Advertising Federation chapter, I know many ad agencies, design firms, in-house marketing/design departments, and printers are always looking for skilled graphic designers. Of course, larger markets around the country will have more opportunities, but there are many small and mid-sized companies with "hidden" opportunities for many entry-level positions. I would encourage all recent graduates not to overlook these and would add, the growth of a virtual workforce may provide regional, domestic, and worldwide employment opportunities also.
What technology do you think will become more important and prevalent for Web Page Designers in the next 3-5 years?
Michelle Lockwood: A year ago, even six months ago, we would never have expected our lives to have taken the turns they have, due to the COVID-19 pandemic. In that same sense, we cannot know what obstacles we will encounter in the next year, six months, or even next week. The aspect of technology that seems most important now is software that can bring the human experience of connection into our individual and separated lives. Technology has enabled those of us in design and applied arts, to continue creating and communicating. As always has been, technology is a tool, but it is not usually the entire idea. Yes, every message is altered and influenced by the medium with which it was created. Still, those beginning in this field need to remember that their uniqueness comes from the union of what is in their mind and their heart, and how they articulate and communicate that union.
Will there be an enduring impact of the coronavirus pandemic on Web Page Designers?
Michelle Lockwood: Oh, yes! There will be an enduring impact of the coronavirus pandemic on graduates, and all of us. It has already changed so much about how we interact, do business, socialize, learn, love, and just plain live. There is no way that it could not impact the future of this field, or any area, in my opinion. I think the job market will look very different in the months and years to come. We will adapt, and there will be more opportunities for creativity, more problems to solve, and more chances to engage and inform. But those practicing will need to remain flexible, adapt gracefully to changing circumstances, and find pockets where they can solve problems, and use their unique skillset to illuminate, inform, and delight -- just as we have always done -- only differently.
Dr. Sarah Satterfield Ph.D.
Department Chair Visual and Performing Arts, Professor of Music and HumanitiesCollege of Central Florida
Engineering Technology
Will there be an enduring impact of the coronavirus pandemic on Web Page Designers?
Dr. Sarah Satterfield Ph.D.: A positive result of COVID-19 is a "coming together" of the academic community to embrace and adapt to the "new normal" - from instructors, to publishers, to instrument manufacturers. Each of the above has taken a difficult challenge and used it to push the arts forward, offering for example, livestreams when the concept of a live audience is not feasible. We have approached the challenge with creativity because that is what we do.