How to hire a web producer

How to hire a web producer, step by step

Here's a step-by-step web producer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a web producer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new web producer
• Step 8: Go through the hiring process checklist

What does a web producer do?

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1. Identify your hiring needs

   The web producer hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a web producer to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a web producer that fits the bill.

   The following list breaks down different types of web producers and their corresponding salaries.

   Type of Web Producer	Description	Hourly rate
   Web Producer	Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.	$23-46
   Freelance Videographer/Editor	A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables... Show more	$16-32
   Freelance Video Editor	A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home... Show more	$15-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Web Content
   • WordPress
   • Html Css
   • HTML
   • CSS
   • Content Management System
   • Project Management
   • Digital Marketing
   • Video Content
   • User Experience
   • Jira
   • Google Analytics
   • Web Pages
   • JavaScript

   Check all skills

   Responsibilities:

   • Maintain marketing calendar and manage website updates (product catalog, promotions, Facebook contests, email campaigns).
   • Manage interactive projects from kick-off and requirements-gathering, to UI, design, development, QA, launch, and maintenance.
   • Manage inter-departmental requirements and website QA processes.
   • Manage and develop a stream line Intranet site for better communication purposes and quicker access to documents and company information
   • Code HTML as required to update web pages, QA and approve any content or code before going live.
   • Involve in all phases of designing and maintaining the web page using HTML, CSS, React.JS and JavaScript.

   More web producer duties

3. Make a budget

   Including a salary range in the web producer job description is a good way to get more applicants. A web producer salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a web producer in Ohio may be lower than in Georgia, and an entry-level engineer typically earns less than a senior-level web producer. Additionally, a web producer with lots of experience in the field may command a higher salary as a result.

   Average web producer salary

   $68,376yearly

   $32.87 hourly rate

   ---

   Entry-level web producer salary

   $48,000 yearly salary

   Updated December 18, 2025

   Average web producer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$90,934	$44
   2	New York	$74,959	$36
   3	North Dakota	$68,378	$33
   4	District of Columbia	$67,981	$33
   5	North Carolina	$65,141	$31
   6	New Jersey	$63,871	$31
   7	Washington	$60,820	$29
   8	Texas	$59,977	$29
   9	Minnesota	$58,267	$28
   10	Illinois	$56,471	$27
   11	Florida	$56,105	$27
   12	Massachusetts	$56,048	$27
   13	Colorado	$55,535	$27
   14	Pennsylvania	$50,596	$24
   15	South Carolina	$49,597	$24

   Average web producer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Genentech	$118,831	$57.13
   2	Netlify	$112,558	$54.11
   3	ServiceNow	$99,758	$47.96
   4	QuinStreet	$94,986	$45.67
   5	FTI Consulting	$94,954	$45.65
   6	Activision Blizzard	$94,732	$45.54	5
   7	Gap Inc.	$89,383	$42.97
   8	Mansueto Ventures	$81,278	$39.08	1
   9	Twilio	$78,807	$37.89
   10	ITW	$76,532	$36.79	3
   11	Kaiser Family Foundation (KFF)	$75,032	$36.07
   12	NBCUniversal	$73,625	$35.40	64
   13	MarketTools	$73,459	$35.32
   14	Gray Television	$72,004	$34.62	85
   15	Randstad North America, Inc.	$71,066	$34.17	3
   16	Coach	$70,797	$34.04
   17	Trimble	$70,332	$33.81
   18	Helen of Troy	$70,296	$33.80
   19	Carnival Cruise Line	$69,214	$33.28	1
   20	GLAAD	$68,284	$32.83

4. Writing a web producer job description

   A web producer job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a web producer job description:

   Web producer job description example

   This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
   
   Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic Flexibility to perform duties Excellent at writing headlines that grow audience and engagement Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making Understand different ways to tell a story, particularly producing short videos and choosing great photos.Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast.Promote and distribute news content on social media.
   Skill/ Experience Requirements
   2 years of experience recommended in digital content and journalism Clever headline writer that gets readers to click Strong multi-tasking abilities Organized, technical problem solver and quick decision maker Capable of researching, interviewing, and writing original news articles Knowledge of SEO best practices and AP StyleEnjoys working in teams and has excellent interpersonal skills Ease with/ability to learn new technology independently and quickly Strong communicator Some schedule flexibility (nights, weekends) Regularly meets measurements of success Strong understanding of Google Analytics; Chartbeat experience a plus Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
   
   Education Requirements:
   Bachelor's Degree
   
   Typical day
   Website audience producer will attend local editorial meetings as needed/assigned. Producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how to showcase them on website. Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement. Producer will need to improve headlines and thumbnail images. Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.
   
   Measurements of success
   Works well with local and regional newsrooms Doesn't miss big stories Makes decisions based on data Understands KPIs and regularly works towards those goals Responds well to feedback and offers insights on how audience is responding to content and headlines

   Copy this example

   

5. Post your job

   To find web producers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any web producers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level web producers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your web producer job on Zippia to find and recruit web producer candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit web producers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new web producer

   Once you've selected the best web producer candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new web producer. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a web producer?