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Web producer skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Michael Wagner,
Craig Stark Ph.D.
Web producer example skills
Below we've compiled a list of the most critical web producer skills. We ranked the top skills for web producers based on the percentage of resumes they appeared on. For example, 11.5% of web producer resumes contained web content as a skill. Continue reading to find out what skills a web producer needs to be successful in the workplace.

15 web producer skills for your resume and career

1. Web Content

Here's how web producers use web content:
  • Manage daily web content additions/changes from a product marketing and integrated marketing perspective.
  • Updated and developed custom applications using Web Content Management system.

2. WordPress

Here's how web producers use wordpress:
  • Supported the 70 Radio One radio station s Web sites on the WordPress platform.
  • Report and write content for web using WordPress platform for Earth Eats

3. Html Css

Here's how web producers use html css:
  • Advanced use of HTML CSS, JavaScript, XML, MS SQL serverFluency in written and spoken English.

4. HTML

Here's how web producers use html:
  • Web Development: Updated HTML, XML, Flash, JavaScript and PHP on localized websites via FTP and CMS.
  • Manipulate HTML and PHP developer code and Illustrator templates for the organization s annual Attacks on the Press online report.

5. CSS

Here's how web producers use css:
  • Integrated my CSS and XHTML into JSP code.
  • Cleaned up markup and css for website.

6. Content Management System

Here's how web producers use content management system:
  • Content management system evaluation and selection: Investigated possible management systems for the company and made recommendation.
  • Managed multimedia assets within a dedicated content management system.

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7. Project Management

Here's how web producers use project management:
  • Trained in agile project management practices as part of the product management organization's successful adoption of a new scrum methodology.
  • Full project management and coordination, assisted with e-mail marketing, SEO and the production of client's web projects.

8. Digital Marketing

Here's how web producers use digital marketing:
  • Established new digital marketing strategy for the VMI to support sales growth objectives.
  • Created digital marketing materials and resources for helping clients acquire new business.

9. Video Content

Here's how web producers use video content:
  • Uploaded video content to social media sites such as YouTube, Yahoo, and Twitter.
  • Launched VICE YouTube channel, managed and optimized video content for search and views.

10. User Experience

Here's how web producers use user experience:
  • Spearheaded global user experience initiatives and managed team through execution.
  • Collaborated with content management and social media teams to establish content guidelines to create a unique user experience.

11. Jira

Here's how web producers use jira:
  • Pinpointed, tracked and fixed issues for Dev and QA teams from inception through final delivery via JIRA.
  • Performed QA and created Jira tickets when needed.

12. Google Analytics

Here's how web producers use google analytics:
  • Strengthened marketing initiatives by monitoring website traffic and marketing effectiveness using Google Analytics.
  • Identified and reported campaign data using tools such as Google Analytics, adjusting digital strategies based on metrics.

13. Web Pages

Here's how web producers use web pages:
  • Build and maintain web pages through CMS application - improve content, layout, and usability.
  • Maintained digital files, graphics and web pages in an easy to use format system.

14. JavaScript

Here's how web producers use javascript:
  • Updated pages with JavaScript coding solutions and migrated pages to new code base.
  • Implemented third-party social media plugins via JavaScript tags.

15. Twitter

Here's how web producers use twitter:
  • Managed all social media platforms for WKRG, including Facebook, Twitter, and the station's main website.
  • Create engaging content on Facebook, Twitter and other web platforms that draw viewers to the web & television.
top-skills

What skills help Web Producers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on web producer resumes?

Michael WagnerMichael Wagner LinkedIn profile

Professor and Department Head of Digital Media, Drexel University

Primarily an understanding of how to be productive in virtual teams. Anything that proves that somebody is capable of working independently and reliably.

What web producer skills would you recommend for someone trying to advance their career?

Craig Stark Ph.D.Craig Stark Ph.D. LinkedIn profile

Associate Professor of Communications, Department Head of Communications, Susquehanna University

If a graduate needs to take a gap year from work, the best thing I think they could do is stay involved with the industry. Subscribe to email and text updates from trade magazines, follow regulatory agencies like the FCC and FTC online, and stay in touch. Maintain contact with anyone that you've networked with and attend any virtual job fairs or conferences that you can. Use the time to practice and hone any technical or professional skills that you're interested in. The most important thing is to stay up-to-date and involved as much as you can, so that when the gap year is over it will be easier to get back into the swing.

What type of skills will young web producers need?

Dan ShelleyDan Shelley LinkedIn profile

Executive Director, Radio Television Digital News Association

In addition to the fundamentals - shooting/recording video/audio, editing, sharp newswriting skills, excellent live reporting technique, strong anchoring ability, (not necessarily in that order) - they'll need to know more than a little about the communities and newsrooms in which they want to work BEFORE they apply. Once they get a job, they'll need to be prepared for long hours, modest pay (at first), and they'll have to place a heightened degree of awareness on their personal safety when working in the field.

What soft skills should all web producers possess?

Antonio Martinez

Associate Professor of Photography/Intermedia Arts, Faculty Advisor, Movie Camera Movement (MCM) and Photogenesis, Editor, Lux Magazine, Southern Illinois University

Having strong organizational skills is essential, from organizing files and folders to properly identifying and locating exported assets and keywords. With the high volume and variety of photos, from subject matter to stylistic approaches and genre, it's imperative that a photo editor can easily locate, share, and publish photos in a timely manner.

Knowing how to receive and give feedback in a respectful tone and with sincerity. The attitude in our group and individual critique sessions at SIU is unique. I ask our students to imagine themselves as medical surgeons who are about to operate on a "patient, "and in our situation, the "patient" is the photo that they evaluate. Judgment is sidelined during this imagined role-playing game, while the desire to offer helpful guidance and assessment to improve a photo is increased. It helps students sharpen their interpersonal skills and to communicate more sharply and effectively, versus just being nice with feedback.

List of web producer skills to add to your resume

Web producer skills

The most important skills for a web producer resume and required skills for a web producer to have include:

  • Web Content
  • WordPress
  • Html Css
  • HTML
  • CSS
  • Content Management System
  • Project Management
  • Digital Marketing
  • Video Content
  • User Experience
  • Jira
  • Google Analytics
  • Web Pages
  • JavaScript
  • Twitter
  • Facebook
  • Troubleshoot
  • Instagram
  • Digital Content
  • Web Design
  • Confluence
  • Web Development
  • News Stories
  • QA
  • Drupal
  • Adobe Photoshop
  • PC
  • Email Campaigns
  • Email Marketing
  • A/B
  • HTML5
  • Web Production
  • Search Engine Optimization
  • Content Strategy
  • Graphic Design
  • JQuery
  • B Testing
  • Web Site
  • Web Publishing
  • CSS3
  • Web Projects
  • Website Traffic
  • Dreamweaver
  • SharePoint
  • Multimedia Content
  • Site Content
  • XML
  • PHP

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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