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What does a web producer do?

Updated January 8, 2025
7 min read
Quoted expert
Johnathan Paul
What does a web producer do

A Web Producer is responsible for monitoring the servers' performance and managing web traffic. Web Producers work with the system engineers in designing web features with a user-friendly interface for smooth navigation and transitions. They may also conduct data analysis through surveys to identify opportunities to enhance the site's content and drive more audience. A Web Producer must have excellent communication and technical skills, especially in conducting preventive maintenance and perform immediate troubleshooting for downtimes and system failures.

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Web producer responsibilities

Here are examples of responsibilities from real web producer resumes:

  • Maintain marketing calendar and manage website updates (product catalog, promotions, Facebook contests, email campaigns).
  • Manage interactive projects from kick-off and requirements-gathering, to UI, design, development, QA, launch, and maintenance.
  • Manage inter-departmental requirements and website QA processes.
  • Manage and develop a stream line Intranet site for better communication purposes and quicker access to documents and company information
  • Code HTML as required to update web pages, QA and approve any content or code before going live.
  • Involve in all phases of designing and maintaining the web page using HTML, CSS, React.JS and JavaScript.
  • Install new navigation menu block in Drupal CMS.
  • Update and maintain site in the Drupal CMS system.
  • Implement SEO best practices on both websites and micro-sites.
  • Create online unique packages, written content, SEO optimization and user engagement pieces.
  • Define all post queries, register navigation areas and other development tasks specific to WordPress.
  • Convert approve art into working responsive templates using CSS and applicable CMS template design utilities.
  • Work to overhaul dozens of existing client sites in order to improve UX and increase conversion rates.
  • Implement social media plan, posting to and monitoring the station's Facebook page and tracking user activity.
  • Use UX design best practices to design solutions, and a deep understanding of mobile-first and responsive design.

Web producer skills and personality traits

We calculated that 11% of Web Producers are proficient in Web Content, WordPress, and Html Css. They’re also known for soft skills such as Leadership skills, Communication skills, and Time-management skills.

We break down the percentage of Web Producers that have these skills listed on their resume here:

  • Web Content, 11%

    Manage daily web content additions/changes from a product marketing and integrated marketing perspective.

  • WordPress, 7%

    Supported the 70 Radio One radio station s Web sites on the WordPress platform.

  • Html Css, 5%

    Advanced use of HTML CSS, JavaScript, XML, MS SQL serverFluency in written and spoken English.

  • HTML, 4%

    Web Development: Updated HTML, XML, Flash, JavaScript and PHP on localized websites via FTP and CMS.

  • CSS, 4%

    Integrated my CSS and XHTML into JSP code.

  • Content Management System, 4%

    Content management system evaluation and selection: Investigated possible management systems for the company and made recommendation.

"web content," "wordpress," and "html css" are among the most common skills that web producers use at work. You can find even more web producer responsibilities below, including:

Leadership skills. The most essential soft skill for a web producer to carry out their responsibilities is leadership skills. This skill is important for the role because "directors instruct actors and help them portray their characters in a believable manner." Additionally, a web producer resume shows how their duties depend on leadership skills: "provided leadership and project management for upgrading all web applications to websphere application server v7. "

Communication skills. Another essential skill to perform web producer duties is communication skills. Web producers responsibilities require that "producers and directors must convey information and ideas clearly in order to coordinate many people to finish a production on time and within budget." Web producers also use communication skills in their role according to a real resume snippet: "administered the web site for theatre communications group, the national organization for american non-profit professional theater. "

Creativity. For certain web producer responsibilities to be completed, the job requires competence in "creativity." The day-to-day duties of a web producer rely on this skill, as "because a script may be interpreted in different ways, directors must decide on their approach and on how to represent the script’s ideas for the production." For example, this snippet was taken directly from a resume about how this skill applies to what web producers do: "managed the timely and creative completion of several web projects, from design, creation, modification and maintenance. "

Most common web producer skills

The three companies that hire the most web producers are:

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Compare different web producers

Web producer vs. Audio visual specialist

Audiovisual specialists are skilled professionals who focus on the effective operation of audiovisual systems and technology. These specialists are required to maintain and troubleshoot audio, video, and lighting equipment that are used in broadcasts and recordings. They must connect, tune, and configure audio-video setups to ensure high-quality broadcasting while operating software to control the AV technologies. Audiovisual specialists must also monitor live feeds as well as prepare teleprompters with scripts.

We looked at the average web producer salary and compared it with the wages of an audio visual specialist. Generally speaking, audio visual specialists are paid $18,249 lower than web producers per year.Even though web producers and audio visual specialists are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require troubleshoot, adobe photoshop, and pc in the day-to-day roles and responsibilities.

While similarities exist, there are also some differences between web producers and audio visual specialist. For instance, web producer responsibilities require skills such as "web content," "wordpress," "html css," and "html." Whereas a audio visual specialist is skilled in "visualization," "video production," "unity," and "audio visual support." This is part of what separates the two careers.

Audio visual specialists really shine in the technology industry with an average salary of $65,762. Comparatively, web producers tend to make the most money in the technology industry with an average salary of $80,405.audio visual specialists tend to reach similar levels of education than web producers. In fact, audio visual specialists are 3.6% less likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.

Web producer vs. Freelance videographer/editor

A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables. They should also have a good grasp of digital marketing to produce impactful videos to the target audience. A freelance videographer/editor must be detail-oriented and have excellent communication skills to coordinate with the production team for content plans and perform adjustments as needed.

Freelance videographer/editor positions earn lower pay than web producer roles. They earn a $19,895 lower salary than web producers per year.A few skills overlap for web producers and freelance videographer/editors. Resumes from both professions show that the duties of each career rely on skills like "video content," "twitter," and "facebook. "

In addition to the difference in salary, there are some other key differences worth noting. For example, web producer responsibilities are more likely to require skills like "web content," "wordpress," "html css," and "html." Meanwhile, a freelance videographer/editor has duties that require skills in areas such as "training videos," "video production," "camera operation," and "video projects." These differences highlight just how different the day-to-day in each role looks.

Freelance videographer/editors earn similar levels of education than web producers in general. They're 3.8% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for web producers in the next 3-5 years?

Johnathan PaulJohnathan Paul LinkedIn profile

Adjunct Professor, University of North Texas

We've slowly seen more and more companies in film, television, and video game development move a portion of their business to online and remote for the past ten years. However, with the global pandemic, we've seen those new models get pushed to the forefront in a concise amount of time. With that said, my classes have been integrating communication and project management apps into the classroom workflow and the core creative tools I use. So apps such as Zoom, Slack, Notion, Frame.io, Evercast, etc. are heavily used in my class, as students will now need to have a working knowledge of some or all of these applications once they move into the industry.

Web producer vs. Freelance video editor

A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home. Among their responsibilities include meeting with clients to identify their needs and preferences, negotiating contracts, gathering and editing clips, and completing projects within deadlines. There are also instances when they must shoot videos in adherence to the contract's terms. Moreover, a freelance video editor must establish positive relationships with clients to develop a strong client base.

On average, freelance video editors earn lower salaries than web producers, with a $13,581 difference per year.Using the responsibilities included on web producers and freelance video editors resumes, we found that both professions have similar skill requirements, such as "web content," "video content," and "facebook.rdquo;

The required skills of the two careers differ considerably. For example, web producers are more likely to have skills like "wordpress," "html css," "html," and "css." But a freelance video editor is more likely to have skills like "training videos," "motion graphics," "adobe premiere pro," and "edit video."

When it comes to education, freelance video editors tend to earn similar degree levels compared to web producers. In fact, they're 2.2% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.

Web producer vs. Photographer, editor

A Photographer, Editor selects, edits, and positions photos in print and web publications. They work for newspapers, magazines, websites, or other publications.

Photographers, editor tend to earn a lower pay than web producers by an average of $17,245 per year.While both web producers and photographers, editor complete day-to-day tasks using similar skills like html, css, and video content, the two careers vary in some skills.

Even though a few skill sets overlap between web producers and photographers, editor, there are some differences that are important to note. For one, a web producer might have more use for skills like "web content," "wordpress," "html css," and "content management system." Meanwhile, some responsibilities of photographers, editor require skills like "video cameras," "digital photography," "eng," and "vo. "

The technology industry tends to pay the highest salaries for photographers, editor, with average annual pay of $55,183. Comparatively, the highest web producer annual salary comes from the technology industry.In general, photographers, editor hold similar degree levels compared to web producers. Photographers, editor are 3.1% less likely to earn their Master's Degree and 0.0% more likely to graduate with a Doctoral Degree.

Types of web producer

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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