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A Web Producer is responsible for monitoring the servers' performance and managing web traffic. Web Producers work with the system engineers in designing web features with a user-friendly interface for smooth navigation and transitions. They may also conduct data analysis through surveys to identify opportunities to enhance the site's content and drive more audience. A Web Producer must have excellent communication and technical skills, especially in conducting preventive maintenance and perform immediate troubleshooting for downtimes and system failures.

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Web Producer Responsibilities

Here are examples of responsibilities from real web producer resumes representing typical tasks they are likely to perform in their roles.

  • Manage servers & web software applications, including java-base CMS along with Drupal and WordPress.
  • Maintain marketing calendar and manage website updates (product catalog, promotions, Facebook contests, email campaigns).
  • Manage interactive projects from kick-off and requirements-gathering, to UI, design, development, QA, launch, and maintenance.
  • Manage YouTube Brazil projects and localization.
  • Manage inter-departmental requirements and website QA processes.
  • Lead research of online advocacy platform vendors; write proposals for vendor recommendations and initiate contract with select provider.
  • Involve in all phases of designing and maintaining the web page using HTML, CSS, React.JS and JavaScript.
  • Create online unique packages, written content, SEO optimization and user engagement pieces.
  • Code HTML as required to update web pages, QA and approve any content or code before going live.
  • Consult clients on SEM and PPC campaigns.
  • Update and maintain site in the Drupal CMS system.
  • Implement SEO best practices on both websites and micro-sites.
  • Develop the strategy and build the SEM account for AuctionGenius.net.
  • Convert approve art into working responsive templates using CSS and applicable CMS template design utilities.
  • Implement social media plan, posting to and monitoring the station's Facebook page and tracking user activity.

Web Producer Job Description

When it comes to understanding what a Web Producer does, you may be wondering, "should I become a Web Producer?" The data included in this section may help you decide. Compared to other jobs, Web Producers have a growth rate described as "as fast as average" at 5% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of Web Producer opportunities that are predicted to open up by 2028 is 7,200.

On average, the Web Producer annual salary is $71,497 per year, which translates to $34.37 an hour. Generally speaking, Web Producers earn anywhere from $49,000 to $102,000 a year, which means that the top-earning Web Producers make $53,000 more than the ones at the lower end of the spectrum.

As is the case with most jobs, it takes work to become a Web Producer. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include an Audio Visual Specialist, Freelance Videographer/Editor, Freelance Video Editor, and Photographer, Editor.

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5 Web Producer Resume Examples

Web Producer Skills and Personality Traits

We calculated that 23% of Web Producers are proficient in Web Content, Html, and CSS. They’re also known for soft skills such as Leadership skills, Communication skills, and Time-management skills.

We break down the percentage of Web Producers that have these skills listed on their resume here:

  • Web Content, 23%

    Content management system evaluation and selection: Investigated possible management systems for the company and made recommendation.

  • Html, 5%

    Manipulate HTML and PHP developer code and Illustrator templates for the organization s annual Attacks on the Press online report.

  • CSS, 5%

    Authored clean XHTML, CSS, and semantic guidelines for SEO.

  • Project Management, 4%

    Trained in agile project management practices as part of the product management organization's successful adoption of a new scrum methodology.

  • Video Production, 4%

    Created video productions, managed freelance crew and actors, for web and TV.

  • User Interface, 4%

    Performed external and internal user interface tests/focus groups on proposed site improvements as well as new product paths.

"Web Content," "Html," and "CSS" aren't the only skills we found Web Producers list on their resumes. In fact, there's a whole list of Web Producer responsibilities that we found, including:

  • The most important skills for a Web Producer to have in this position are Leadership skills. In this excerpt that we gathered from a Web Producer resume, you'll understand why: "Directors instruct actors and help them portray their characters in a believable manner" According to resumes we found, Leadership skills can be used by a Web Producer in order to "Constructed project timelines, resourcing estimates, project plans, and presented progress reports to both stakeholders and executive leadership. "
  • Another commonly found skill for being able to perform Web Producer duties is the following: Communication skills. According to a Web Producer resume, "Producers and directors must coordinate the work of many different people to finish a production on time and within budget." Check out this example of how Web Producers use Communication skills: "Coordinated 3rd party vendor communication and development of online projects. "
  • Another skill that is quite popular among Web Producers is Time-management skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a Web Producer resume: "Producers must find and hire the best director and crew for the production" This example from a resume shows how this skill is used: "Managed all online editorial decisions pursuant to network standards, practices and deadlines. "
  • In order for certain Web Producer responsibilities to be completed, the job requires the skill "Creativity." According to a Web Producer resume, "Because a script can be interpreted in different ways, directors must decide how they want to interpret it and then how to represent the script’s ideas on the screen or stage." As an example, this snippet was taken directly from a resume about how this skill applies: "Managed creative and technical implementation for multimedia search engine as well as front end redesign. "
  • See the full list of Web Producer skills.

    Before becoming a Web Producer, 82.7% earned their bachelor's degree. When it comes down to graduating with a master's degree, 7.6% Web Producers went for the extra education. If you're wanting to pursue this career, it may be impossible to be successful with a high school degree. In fact, most Web Producers have a college degree. But about one out of every nine Web Producers didn't attend college at all.

    Those Web Producers who do attend college, typically earn either a Communication degree or a Journalism degree. Less commonly earned degrees for Web Producers include a English degree or a Graphic Design degree.

    Once you're ready to become a Web Producer, you should explore the companies that typically hire Web Producers. According to Web Producer resumes that we searched through, Web Producers are hired the most by Nexstar Media Group, Southern Environmental Law Center, and Cbs. Currently, Nexstar Media Group has 11 Web Producer job openings, while there are 4 at Southern Environmental Law Center and 3 at Cbs.

    But if you're interested in companies where you might earn a high salary, Web Producers tend to earn the biggest salaries at Adobe, Group Nine Media, and Children's Hospital Los Angeles. Take Adobe for example. The median Web Producer salary is $110,685. At Group Nine Media, Web Producers earn an average of $102,051, while the average at Children's Hospital Los Angeles is $98,464. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on Web Producer salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Microsoft, Purdue University, and IBM. These three companies have hired a significant number of Web Producers from these institutions.

    The three companies that hire the most prestigious web producers are:

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    What Audio Visual Specialists Do

    Audiovisual specialists are skilled professionals who focus on the effective operation of audiovisual systems and technology. These specialists are required to maintain and troubleshoot audio, video, and lighting equipment that are used in broadcasts and recordings. They must connect, tune, and configure audio-video setups to ensure high-quality broadcasting while operating software to control the AV technologies. Audiovisual specialists must also monitor live feeds as well as prepare teleprompters with scripts.

    We looked at the average Web Producer annual salary and compared it with the average of an Audio Visual Specialist. Generally speaking, Audio Visual Specialists receive $20,157 lower pay than Web Producers per year.

    Even though Web Producers and Audio Visual Specialists have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require Video Production, Troubleshoot, and Graphic Design in the day-to-day roles.

    As far as similarities go, this is where it ends because a Web Producer responsibility requires skills such as "Web Content," "Html," "CSS," and "Project Management." Whereas a Audio Visual Specialist is skilled in "Audio Visual," "Unity," "Sales Floor," and "Customer Service." So if you're looking for what truly separates the two careers, you've found it.

    Audio Visual Specialists really shine in the Professional industry with an average salary of $80,223. Whereas Web Producers tend to make the most money in the Technology industry with an average salary of $94,630.

    Audio Visual Specialists tend to reach similar levels of education than Web Producers. In fact, Audio Visual Specialists are 3.6% less likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.

    What Are The Duties Of a Freelance Videographer/Editor?

    A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables. They should also have a good grasp of digital marketing to produce impactful videos to the target audience. A freelance videographer/editor must be detail-oriented and have excellent communication skills to coordinate with the production team for content plans and perform adjustments as needed.

    The next role we're going to look at is the Freelance Videographer/Editor profession. Typically, this position earns a lower pay. In fact, they earn a $26,310 lower salary than Web Producers per year.

    A similarity between the two careers of Web Producers and Freelance Videographer/Editors are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "Video Production," "Facebook," and "Twitter. "

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, Web Producer responsibilities are more likely to require skills like "Web Content," "Html," "CSS," and "Project Management." Meanwhile, a Freelance Videographer/Editor might be skilled in areas such as "Training Videos," "Camera Operation," "Photo Shoots," and "Audio Equipment." These differences highlight just how different the day-to-day in each role looks.

    Freelance Videographer/Editors may earn a lower salary than Web Producers, but Freelance Videographer/Editors earn the most pay in the Manufacturing industry with an average salary of $50,495. On the other side of things, Web Producers receive higher paychecks in the Technology industry where they earn an average of $94,630.

    On the topic of education, Freelance Videographer/Editors earn similar levels of education than Web Producers. In general, they're 3.8% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

    How a Freelance Video Editor Compares

    A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home. Among their responsibilities include meeting with clients to identify their needs and preferences, negotiating contracts, gathering and editing clips, and completing projects within deadlines. There are also instances when they must shoot videos in adherence to the contract's terms. Moreover, a freelance video editor must establish positive relationships with clients to develop a strong client base.

    The third profession we take a look at is Freelance Video Editor. On an average scale, these workers bring in lower salaries than Web Producers. In fact, they make a $24,309 lower salary per year.

    While looking through the resumes of several Web Producers and Freelance Video Editors we discovered that both professions have similar skills. These similarities include skills such as "Web Content," "Video Production," and "Content Marketing," but they differ when it comes to other required skills.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a Web Producer is likely to be skilled in "Html," "CSS," "Project Management," and "User Interface," while a typical Freelance Video Editor is skilled in "Training Videos," "Photography," "Color Correction," and "Web Series."

    Freelance Video Editors typically study at similar levels compared with Web Producers. For example, they're 2.2% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.

    Description Of a Photographer, Editor

    A Photographer, Editor selects, edits, and positions photos in print and web publications. They work for newspapers, magazines, websites, or other publications.

    Now, we'll look at Photographers, Editor, who generally average a lower pay when compared to Web Producers annual salary. In fact, the difference is about $248 per year.

    According to resumes from both Web Producers and Photographers, Editor, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "Web Content," "Html," and "CSS. "

    While some skills are shared by these professions, there are some differences to note. "Project Management," "User Interface," "Content Marketing," and "Jira" are skills that have shown up on Web Producers resumes. Additionally, Photographer, Editor uses skills like Video Cameras, Photography, ENG, and VO on their resumes.

    Photographers, Editor earn a higher salary in the Technology industry with an average of $56,544. Whereas, Web Producers earn the highest salary in the Technology industry.

    Photographers, Editor reach similar levels of education when compared to Web Producers. The difference is that they're 3.1% more likely to earn a Master's Degree less, and 0.0% more likely to graduate with a Doctoral Degree.