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Become A Web Specialist

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Working As A Web Specialist

  • Interacting With Computers
  • Getting Information
  • Updating and Using Relevant Knowledge
  • Thinking Creatively
  • Processing Information
  • Mostly Sitting

  • Repetitive

  • $63,194

    Average Salary

What Does A Web Specialist Do At Sirius Computer Solutions

* Assist in developing and implementing content on company websites
* Increase site conversion rates
* Expand site functionality and user engagement
* Increase lead generation from assigned websites
* Drive the development and creation of SEO-based marketing strategy
* Execute effective SEO tactics (technical, on and off page) including link building
* Stay apprised and ahead of emerging trends in SEO and digital marketing as a discipline
* Drive technical execution on a day-to-day basis
* Analyze performance data, communicate insights/action plans and collaborate continuously with Digital Marketing team members and other key stakeholders
* Research and understand target audience and client value proposition for each site
* Analyze and synthesize key performance data
* Assist in the creation of a strategic vision and plan for growing site KPIs over time
* Collaborate with Sirius IT team and Sirius Digital Agency to enhance and improve site performance
* Effectively and continuously communicate regarding site performance and future plans
* Identify opportunities for improvement and/or process efficiencies across all aspects of business
* Requirements
* Position Requirements
* Basic Qualifications
* Bachelor’s Degree in Marketing, Communications, Business, or a related field
* At least five (5) years’ experience in web design and management, to include:
* o At least five (5) years’ experience in B2B digital marketing, and
* o At least three (3) years’ experience in website and SEO management
* Other Position Requirements
* Demonstrated skills in HTML and CSS
* Prior web development experience
* Knowledge of CMS systems, such as WordPress, Joomla and Drupal
* Knowledge of SharePoint
* Skills in Microsoft Office (Word, Excel, PowerPoint, Outlook, etc.)
* Demonstrated project management, organizational and follow-up skills with the ability to handle multiple projects simultaneously
* Knowledge of design and digital assets
* Demonstrated written and verbal communication skills
* Preferred Qualifications
* Knowledge of Marketing Automation tools

What Does A Web Specialist Do At University of Rochester

* Position will report directly to the Senior Director, Internet Projects and provide assistance in the development and management of web-based assets for the offices of University Advancement.
* The responsibilities of the position will encompass, as outlined below, direct solicitations support – webpages for print and e-mail marketing support, web development, SharePoint, web analytics, community events, quality assurance testing, and customer support services.
* Assists Senior Director in developing and implementing project specifications, mass-email technologies, product development, web-based assets and insuring quality assurance and web standards across Advancement properties.
* Specific Responsibilities:
* Under general direction and with latitude for the exercise of independent judgment and initiative:
* Direct Solicitations – E
* Mail Marketing and Print Support
* Assist in with strategizing and the implementation of e-mails and landing pages for direct solicitations to provide optimal return on investment.
* Implement best practices for direct solicitations by providing aesthetically pleasing, targeted messages and marketing pieces (mailer or e-mail) that would prompt a call to action by the potential donor
* The call to action would consist of giving directly or to link back to a customized landing page.
* Customize the landing page to be consistent with the design and message of the solicitation, provide additional information and call to action to donate
* This would include design, layout and building of landing pages; design layout and building of e-mails, and assisting with banner creation.
* Requires working knowledge of a variety of web technologies including HTML, HTML5, CSS, JavaScript, Responsive Web Design, and editing tools such as Dreamweaver and Photoshop.
* Provide one-on-one and small-group training sessions for customers moving to new email systems.
* Ensure these users are capable of successfully and efficiently performing their required duties as a result of training
* Proficiency with main email platform delivered through iModules, as well as supplementary third party tools such as Constant Contact, and MyEmma.
* Advancement Intranet
* Assist in providing additional services and functionality to the Advancement intranet, currently on SharePoint.
* Assist in the expansion of departmental pages as well as provide day-to-day operational and customer service support.
* Expand the functionality beyond simple document libraries to customized content-driven web pages, business intelligence, integration with real-time data, collaboration tools, etc.
* Assist in the migrationfrom SharePoint 2007, to SharePoint 2013.
* Customize and implement visual theme elements provided by University IT and ensure functionality across all supported platforms.
* Requires a working knowledge of .Net programming, Java, Javascript.
* Customer Web Support
* Assist all school units, Advancement and University departments with day-to-day web support as required.
* Provide support for the alumni online directory (Now RAX), career advisory network, Constant Contact, Go-to
* Meeting, Go-to
* Webinar, iModules design and functionality enhancements/customizations, and the Advancement intranet and departmental giving pages.
* Maintain a continuously updated listing of all giving and event forms.
* Provide on-call support as needed.
* Community Events
* Assist events managers with this revenue-generating product to create and manage their events using online event registration and peer-to-peer fundraising web pages.
* Assist and manage the creation of creative assets for web pages.
* Assist with site setup and configurations based upon the needs of the event managers.
* Ongoing customer support for technical issues.
* Run and send reports to customers upon request, weekly, or bi-weekly.
* Provide one-on-one and small-group training for new employees.
* Maintain an on-site (out-of-office) presence during select fundraising, and donor-centric events such as VIP conferences, Day of Giving, etc.
* Quality Assurance and Testing
* Assist in ensuring all Advancement Internet projects are thoroughly testing and reviewed.
* Ongoing review of the content of web properties to ensure consistency with formatting.
* Ongoing review of content to ensure public facing webpages adheres to industry and University best practices.
* Web Development
* Assist the Director, Internet Projects with the building of new websites, new layouts for expanding current websites, creating landing pages and building of micro sites for smaller projects.
* Provide web support development to Advancement to assist with cost-effective decisions to redesign websites in-house, as well as reduce add-on expenses for outsourcing the development of websites.
* Assist with increasing the capacity to accommodate more internal complete web projects as required.
* Customize third party web templates to provide additional functionality not included within the initial software release.
* Requires working knowledge of PHP, fluency in Java/JavaScript, HTML, CSS, LESS, Responsive Web Design, and multiple WordPress page-building applications (Muffin Builder, Visual Composer, Etc).
* Web Analytics
* Assist in analytics efforts; help establish goals and tracking conversion so that we are better able to understand the impact of our marketing efforts on the web and determine what efforts are successful and which are not.
* Work with various Advancement departments to set benchmarks and goals for web traffic, identify conversations and track success of campaigns.
* Compare current University sites and pages with that of higher-ed peer group to determine cost-effective, valuable new solutions for web development.
* Use analytic tools such as Google Analytics to create reports for Advancement departments to assisted them with making informed decisions related to the return on their investment and increased donations

What Does A Web Specialist Do At Combined Insurance

* Administer and maintain procedures for ensuring the security and integrity of the company web environment and web application servers.
* Possess a well-rounded understanding of web technologies and good understanding of operation environments that the web and web application servers run on.
* Participate in planning for the future of the web and web application environment and the evaluation and/or recommendation of purchases.
* Task and project planning for self.
* Must work with vendors on resolving problems.
* On Call – May require some weekend and night work to perform upgrades and patches.
* Other work duties as assigned by management
* Knowledge, Skills, and Abilities
* Working knowledge of assigned web and web application servers used at Rain and Hail.
* Task planning, work prioritization and project management skills for individual work assignments.
* Participate in tactical and strategic planning for Web team.
* Communication skills; effective communication with team members.
* Analytical approach to problem solving, root cause analysis and problem resolution.
* Ability to pay close attention to detail.
* Ability to communicate with a wide variety of people.
* A bility to listen.
* Work Environment
* The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
* Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

What Does A Web Specialist Do At Worldventures Marketing LLC

* Gather/implement/manage all technical requirements and code relating to Adobe Analytics and the data layer built within Adobe DTM and Tealium
* Contribute to enterprise analytics architecture based on best practices
* Write Solution Design Reference (SDR) documents, analytics roadmaps, test plans, and project documentation
* Agile development, gather business requirements, and create dataflow diagrams
* Translate requirements into functional design and create technical specifications to be used by developers.
* Implementation, testing and support of analytics tags
* Project-manage elements of web analytics road map and ensure enhancements make release schedules promptly
* Configure SiteCatalyst Custom Traffic Variables (sProps) to track and capture traffic metrics for Pageviews, Instances (time particular values was sent to the traffic variable), Visits, various types of Unique Visitors, and Total Time Spent, Pathing, Hierarchy Variables, and List Props.
* Configure SiteCatalyst Success Events (KPIs) (Counters, Currency, and Numeric) purchase events such as Orders, Revenue, Cart (opens, views, checkouts, adds, removes, Units and Lead Form Submission.
* Configure Adobe SiteCatalyst Conversion Variables (eVars), used Campaign Conversion, Counter Conversion, to breakdown success events into manageable buckets such as (allocation, linear allocation across multiple visits, and expiration for cookies).
* Identify and document gaps in the data capture strategy and collaboratively implement enhancements.
* Positions in this function deliver professional level technical work in support of the development of company products, tools, platforms and services, typically for an external customer or end user.
* Applies knowledge of principles and techniques to solve technical problems
* To be considered for this position, applicants need to meet the qualifications listed in this posting

What Does A Web Specialist Do At Stanford University

* _
* Assist with defining, designing and testing the functionality and interface of applications.
* Ensure compliance with Stanford’s online accessibility policies through implementing alternative technologies.
* Assist with creating application code to manifest the designs, or work with software engineers to develop them.
* Assist with usability testing on applications during the development lifecycle; refine designs based on the results of testing.
* May administer testing focus groups.
* Execute and administer user research protocols, understand or contribute personas, identify required tasks and information flows for given systems.
* Implement established information architecture and user interface designs for given systems.
* Gather, monitor and report on metrics and user feedback for issues and opportunities for improvement; liaise with quality assurance and help desk specialists to identify defects in application functionality or design and create strategies for mitigation.
* Contribute to and maintain documentation on design assumptions, application requirements and specifications, business logic, training materials, help text, and release notes.
* Other duties may also be assigned
* Qualifications

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How To Become A Web Specialist

The typical education needed to become a web developer is an associate’s degree in web design or a related field. Web developers need knowledge of both programming and graphic design.


Educational requirements for web developers vary with the setting they work in and the type of work they do. Requirements range from a high school diploma to a bachelor’s degree. An associate’s degree in web design or related field is the most common requirement.

However, for more technical developer positions, such as back-end web developers, some employers prefer workers who have at least a bachelor’s degree in computer science, programming, or a related field.

Web developers need to have a thorough understanding of HTML programming. The most recent version, HTML5, contains new features that web developers need to understand. Many employers also want developers to understand other programming languages, such as JavaScript or SQL, as well as have some knowledge of multimedia publishing tools, such as Flash. Throughout their career, web developers must keep up to date on new tools and computer languages.

Some employers prefer web developers who have both a computer degree and coursework in graphic design, especially if the developer will be heavily involved in the website’s visual appearance.


Web developers who have a bachelor’s degree can advance to become project managers. For more information, see the profile on computer and information systems managers.

Important Qualities

Concentration. Web developers must sit at a computer and write detailed code for long periods.

Creativity. Web developers often are involved in designing the appearance of a website and must make sure that it looks innovative and up to date.

Customer-service skills. Webmasters have to respond politely and correctly to user questions and requests.

Detail oriented. When web developers write in HTML, a minor error could cause an entire webpage to stop working.

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Web Specialist jobs

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Web Specialist Career Paths

Web Specialist
Front End Developer Web Producer Writer And Editor
Content Manager
5 Yearsyrs
Senior Web Designer Creative Director
Digital Director
10 Yearsyrs
Program Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Senior Web Designer Senior Web Developer Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Marketing Coordinator Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Web Manager Project Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Marketing Manager Search Engine Optimizer
Director Of Ecommerce
10 Yearsyrs
Marketing Manager Sales Consultant Internet Sales Manager
E-Commerce Director
8 Yearsyrs
Senior Software Engineer Product Manager Category Manager
E-Commerce Product Manager
6 Yearsyrs
User Experience Designer Senior Web Designer Search Engine Optimizer
Ecommerce Manager
7 Yearsyrs
Web Analyst Business Analyst Information Technology Manager
Information Technology Director
10 Yearsyrs
Program Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Search Engine Optimizer Digital Marketing Manager
Marketing Director
7 Yearsyrs
Search Engine Optimizer Marketing Consultant
Marketing Manager
6 Yearsyrs
Web Manager Senior Project Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Front End Developer Product Manager Marketing Consultant
Online Marketing Manager
5 Yearsyrs
Marketing Coordinator Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Web Analyst Analytical Manager Senior Manager
Vice President Of Information Technology
12 Yearsyrs
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Web Specialist Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • German

  • Japanese

  • Italian

  • Russian

  • Estonian

  • Chinese

  • Tagalog

  • Arabic

  • Finnish

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Real Web Specialist Salaries

Job Title Company Location Start Date Salary
Web Analytic Specialist SONY Computer Entertainment America LLC San Mateo, CA Mar 21, 2016 $131,000
Websphere Specialist Careworks Technologies, Ltd. Columbus, OH Nov 24, 2016 $114,400
Senior Websphere Subject Matter Specialist Provista Software International Inc. Silver Spring, MD Nov 12, 2011 $112,258 -
Web Analytic Specialist SONY Computer Entertainment America LLC San Mateo, CA Feb 23, 2015 $110,000
SR. Web Analytics Specialist Sharp Decisions, Inc. Torrance, CA Oct 01, 2012 $107,481
SR. Web Analytics Specialist Sharp Decisions, Inc. Torrance, CA Oct 01, 2013 $107,481
SR. Websphere Specialist Seth Technology Solutions, LLC Albany, NY Jul 28, 2010 $96,000
Web Analytics Specialist Becton, Dickinson and Compay San Jose, CA Dec 07, 2009 $95,000
Web Infrastucture Specialist Mars Information Services Inc. Mount Olive, NJ Nov 01, 2011 $95,000
Websphere Specialist Finsoft Consultants, Inc. Bentonville, AR Oct 01, 2015 $81,000
Websphere Commerce Suite Specialist IBM India Private Limited Framingham, MA Dec 22, 2014 $80,241
Websphere Commerce Specialist IBM India Private Limited Meridian, ID Jun 05, 2016 $77,997
Websphere Commerce Specialist IBM India Private Limited Meridian, ID Jan 01, 2016 $77,997
Senior Websphere Commerce Specialist IBM India Private Limited Meridian, ID Jan 01, 2016 $77,997
Websphere Commerce Specialist IBM India Private Limited Framingham, MA Dec 31, 2014 $72,946
Websphere Commerce Specialist IBM India Private Limited Meridian, ID Apr 24, 2015 $72,530
Websphere Specialist Careworks Technologies, Ltd. Columbus, OH May 10, 2011 $71,406 -
Web Specialist Medtronic, Inc. Miami, FL Aug 05, 2013 $71,366 -
Websphere Specialist Careworks Technologies, Ltd. Columbus, OH Nov 24, 2013 $71,302 -
Research Web Specialist International Resource Group Washington, DC Mar 11, 2011 $71,221
Website Specialist Beth Israel Medical Center New York, NY Oct 14, 2013 $71,140
Websphere Specialist Careworks Technologies, Ltd. Columbus, OH May 31, 2012 $69,888 -
Websphere Specialist IBM India Private Limited Northbrook, IL Sep 28, 2012 $63,877
Websphere Commerce Server Suit Specialist IBM India Private Limited Chicago, IL Oct 01, 2012 $63,877
Web Specialist III University of Illinois at Springfield Springfield, IL Jan 19, 2016 $63,194
Web Specialist III University of Illinois at Springfield Springfield, IL Mar 22, 2016 $63,194
Web Specialist II The University of Memphis Memphis, TN May 03, 2010 $63,000
Websphere Commerce Specialist IBM India Private Limited Chicago, IL Aug 12, 2013 $62,816 -
IBM Websphere Specialist Aim Big Inc. Des Plaines, IL Sep 10, 2014 $62,712
IBM Websphere Specialist Aim Big Inc. Des Plaines, IL Apr 01, 2014 $62,712

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Top Skills for A Web Specialist


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Top Web Specialist Skills

  1. Company Website
  2. Html
  3. Web Site
You can check out examples of real life uses of top skills on resumes here:
  • Upload photos and input information to company website.
  • Troubleshooted and repaired HTML issues concerning Canon Latin America's website.
  • Published content and graphics to public and Broker Web sites.
  • Web Experience Specialist Planned, designed, developed, and deployed e-mail campaigns to both customers and independent insurance agents.
  • Image manipulation using Adobe Photoshop.

Top Web Specialist Employers

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