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Web specialist salary
Average web specialist salary
$76,240
Understanding Web Specialist Salaries
The average Web Specialist salary in the United States is approximately $76,240 annually, translating to about $37 per hour. Salaries can vary widely based on factors such as geographic location, level of experience, and the specific industry. For instance, Web Specialists in high-demand tech hubs tend to earn higher salaries compared to those in less populated areas.
Factors Influencing Salary
Experience plays a crucial role in determining salary levels. Entry-level positions may start around $50,000, while seasoned professionals can earn upwards of $100,000. Additionally, specialized skills in areas like UX/UI design or web development can significantly enhance earning potential.
Highest Paying States and Industries
States like California and New York offer some of the highest salaries for Web Specialists, reflecting the concentration of tech companies and high living costs. Industries such as technology, finance, and healthcare are known to pay above-average salaries due to the critical need for web services and digital solutions.
In conclusion, understanding the salary landscape for Web Specialists is essential for making informed career choices. Utilize this information to negotiate better pay and explore job opportunities that align with your career goals.
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Where can a Web Specialist earn more?
Web specialist salary estimates from across the web
Average web specialist salary by state
The average web specialist salary in California, Idaho, and Washington are the highest in the U.S. The lowest average web specialist salary states are Mississippi, Indiana, and Iowa.
- State view
- County view
Highest paying states for web specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Utah | $89,408 | $42.98 |
| 2 | California | $101,931 | $49.01 |
| 3 | Washington | $93,938 | $45.16 |
| 4 | Oregon | $87,750 | $42.19 |
| 5 | Idaho | $99,008 | $47.60 |
| 6 | New Jersey | $88,617 | $42.60 |
| 7 | Nevada | $84,271 | $40.51 |
| 8 | Maryland | $84,467 | $40.61 |
| 9 | Massachusetts | $83,381 | $40.09 |
| 10 | Wisconsin | $77,786 | $37.40 |
| 11 | Arizona | $76,302 | $36.68 |
| 12 | Ohio | $80,152 | $38.53 |
| 13 | Alaska | $78,617 | $37.80 |
| 14 | Connecticut | $81,532 | $39.20 |
| 15 | North Dakota | $74,052 | $35.60 |
| 16 | Montana | $75,851 | $36.47 |
| 17 | Pennsylvania | $74,049 | $35.60 |
| 18 | Wyoming | $71,654 | $34.45 |
| 19 | Alabama | $74,873 | $36.00 |
| 20 | District of Columbia | $79,103 | $38.03 |
| 21 | Kansas | $74,966 | $36.04 |
| 22 | New York | $78,146 | $37.57 |
| 23 | Colorado | $79,361 | $38.15 |
| 24 | North Carolina | $72,937 | $35.07 |
| 25 | Michigan | $73,293 | $35.24 |
| 26 | Delaware | $72,719 | $34.96 |
| 27 | Vermont | $71,962 | $34.60 |
| 28 | Oklahoma | $72,275 | $34.75 |
| 29 | Rhode Island | $70,140 | $33.72 |
| 30 | Hawaii | $72,750 | $34.98 |
| 31 | West Virginia | $70,346 | $33.82 |
| 32 | Nebraska | $68,914 | $33.13 |
| 33 | Virginia | $68,752 | $33.05 |
| 34 | Minnesota | $72,065 | $34.65 |
| 35 | Florida | $67,824 | $32.61 |
| 36 | Maine | $71,708 | $34.48 |
| 37 | New Mexico | $69,835 | $33.57 |
| 38 | Texas | $68,824 | $33.09 |
| 39 | Arkansas | $64,736 | $31.12 |
| 40 | Tennessee | $67,724 | $32.56 |
| 41 | Illinois | $70,164 | $33.73 |
| 42 | Iowa | $62,745 | $30.17 |
| 43 | South Dakota | $66,732 | $32.08 |
| 44 | New Hampshire | $66,066 | $31.76 |
| 45 | Missouri | $65,569 | $31.52 |
| 46 | Mississippi | $64,620 | $31.07 |
| 47 | South Carolina | $64,921 | $31.21 |
| 48 | Louisiana | $62,249 | $29.93 |
| 49 | Georgia | $61,094 | $29.37 |
| 50 | Indiana | $62,791 | $30.19 |
| 51 | Kentucky | $62,012 | $29.81 |
Highest paying cities for web specialists
The highest-paying cities for web specialists are Walnut Creek, CA, Meridian, ID, and Olympia, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Walnut Creek, CA | $111,850 | $53.77 |
| 2 | Meridian, ID | $99,489 | $47.83 |
| 3 | Olympia, WA | $93,885 | $45.14 |
| 4 | Hoboken, NJ | $88,607 | $42.60 |
| 5 | Portland, OR | $87,337 | $41.99 |
| 6 | Baltimore, MD | $84,702 | $40.72 |
| 7 | Framingham, MA | $83,414 | $40.10 |
| 8 | Cleveland, OH | $81,222 | $39.05 |
| 9 | Washington, DC | $79,190 | $38.07 |
| 10 | New York, NY | $78,343 | $37.66 |
| 11 | Madison, WI | $77,481 | $37.25 |
| 12 | Madison, AL | $74,968 | $36.04 |
| 13 | Leawood, KS | $74,872 | $36.00 |
| 14 | Tucson, AZ | $74,572 | $35.85 |
| 15 | Philadelphia, PA | $74,411 | $35.77 |
| 16 | Holland, MI | $72,813 | $35.01 |
| 17 | Oklahoma City, OK | $72,480 | $34.85 |
| 18 | Charlotte, NC | $72,455 | $34.83 |
| 19 | Northbrook, IL | $70,453 | $33.87 |
| 20 | Lewisville, TX | $68,883 | $33.12 |
Web specialist salary details
A web specialist's salary ranges from $55,000 a year at the 10th percentile to $104,000 at the 90th percentile.
What is a web specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $104,000 | $8,667 | $50 |
| 75th Percentile | $89,000 | $7,417 | $43 |
| Average | $76,240 | $6,353 | $37 |
| 25th Percentile | $64,000 | $5,333 | $31 |
| 10th Percentile | $55,000 | $4,583 | $26 |
Highest paying web specialist jobs
The highest paying types of web specialists are lead web developer, senior web developer, and web development consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Content Developer | $72,030 | $6,002 | $34.63 | 82,250 |
| Web Design Internship | $46,605 | $3,884 | $22.41 | 90,728 |
| Web Application Developer | $85,840 | $7,153 | $41.27 | 229,802 |
| Web Programmer | $72,168 | $6,014 | $34.70 | 104,212 |
| Web Content Manager | $74,186 | $6,182 | $35.67 | 61,192 |
| Lead Web Developer | $108,800 | $9,067 | $52.31 | 250,411 |
Top companies hiring web specialists now:
Which companies pay web specialists the most?
Web specialist salaries at PlayStation and Vista Equity Partners are the highest-paying according to our most recent salary estimates. In addition, the average web specialist salary at companies like Adobe and NetApp are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | PlayStation | $122,874 | $59.07 |
| 2 | Vista Equity Partners | $121,128 | $58.23 |
| 3 | Adobe | $119,402 | $57.40 |
| 4 | NetApp | $115,789 | $55.67 |
| 5 | Cambium Learning Group | $112,976 | $54.32 |
| 6 | Keysight Technologies | $110,253 | $53.01 |
| 7 | Fisher Investments | $108,580 | $52.20 |
| 8 | Advent Software | $105,742 | $50.84 |
| 9 | Intralinks | $104,991 | $50.48 |
| 10 | Motorola Solutions | $102,621 | $49.34 |
| 11 | Jhpiego | $100,141 | $48.14 |
| 12 | Accenture | $97,390 | $46.82 |
| 13 | IBM | $95,574 | $45.95 |
| 14 | B&H Photo Video | $91,554 | $44.02 |
| 15 | Intergraph | $89,518 | $43.04 |
| 16 | Airgas | $89,363 | $42.96 |
| 17 | L3Harris | $88,238 | $42.42 |
| 18 | The Prudential Insurance Company of America, Inc. | $85,794 | $41.25 |
| 19 | KPIT Technologies | $83,984 | $40.38 |
| 20 | Finsoft | $83,082 | $39.94 |
Wage gap by gender, race and education
Web Specialist salary by industry
The average web specialist salary varies across industries:
- The average web specialist salary in the technology industry is $89,150, the highest of any industry.
- The average web specialist salary in the finance industry is $88,268.
- Web specialists in the education industry earn an average salary of $68,688, the lowest of any industry.
Highest paying industries for web specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $89,150 | $42.86 |
| 2 | Retail | $88,268 | $42.44 |
| 3 | Manufacturing | $86,416 | $41.55 |
| 4 | Health Care | $83,124 | $39.96 |
| 5 | Media | $79,190 | $38.07 |
| 6 | Hospitality | $78,220 | $37.61 |
| 7 | Professional | $78,093 | $37.54 |
| 8 | Internet | $77,361 | $37.19 |
| 9 | Education | $68,688 | $33.02 |
High paying web specialist jobs
Web specialist salary trends
The average web specialist salary has risen by $12,386 over the last ten years. In 2014, the average web specialist earned $63,854 annually, but today, they earn $76,240 a year. That works out to a 11% change in pay for web specialists over the last decade.
Compare web specialist salaries for cities or states with the national average over time.
Average web specialist salary over time
Compare web specialist salaries for individual cities or states with the national average.
Web specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $76,200 | $36.65 | +3.3% |
| 2024 | $73,700 | $35.45 | +2.3% |
| 2023 | $72,100 | $34.64 | +2.1% |
| 2022 | $70,600 | $33.92 | +2.7% |
| 2021 | $68,600 | $33.00 | +1.8% |
Recently added web specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Cox Enterprises | Website Specialist | New York, NY | 06/28/2025 | $59,600 |
| Cox Enterprises | Website Specialist | Atlanta, GA | 06/28/2025 | $59,600 |
| Cox Enterprises | Website Specialist | Mission, KS | 06/28/2025 | $59,600 |
| Clearwater Analytics, Ltd. | Web Specialist | New York, NY | 06/21/2025 | $66,000 |
| American Bath Group | Website Strategy Specialist | Dallas, TX | 06/19/2025 | $56,349 |
| Clearwater Analytics Holdings Inc. | Web Specialist | New York, NY | 06/18/2025 | $66,000 |
| Deerfield Park District | Website Specialist | Deerfield, IL | 06/11/2025 | $41,740 |
| Perforce | Web Optimization Specialist | Minneapolis, MN | 06/09/2025 | $46,600 |
| Perforce | Web Optimization Specialist | Minneapolis, MN | 05/21/2025 | $46,600 |
| Appfolio | Onboarding Specialist I-Websites | Dallas, TX | 05/17/2025 | $50,000 |
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