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Web Specialist skills for your resume and career

Updated January 8, 2025
5 min read
Quoted Experts
Brian Law,
Dr. Shaun Cooper Ph.D.
Below we've compiled a list of the most critical web specialist skills. We ranked the top skills for web specialists based on the percentage of resumes they appeared on. For example, 9.4% of web specialist resumes contained digital marketing as a skill. Continue reading to find out what skills a web specialist needs to be successful in the workplace.

15 web specialist skills for your resume and career

1. Digital Marketing

Here's how web specialists use digital marketing:
  • Conceptualized e-mail marketing initiatives and worked closely with the graphic designer for digital marketing.
  • Execute digital marketing campaigns; including marketing, community building and promotions.

2. WordPress

Here's how web specialists use wordpress:
  • Redesigned and development of WordPress website.
  • Created websites using Microsoft SharePoint, WordPress, and EPRISE content management systems.

3. Google Analytics

Here's how web specialists use google analytics:
  • Performed administrative functions in Google Analytics.
  • Utilized Google Analytics & Webmaster Tools to track the performance of SEO and SEM tactics for local search results.

4. JavaScript

Here's how web specialists use javascript:
  • Provided front-end code and functionality supporting the company s website using HTML/CSS and JavaScript.
  • Developed JavaScript animations, complex graphics on University's website and Share Portals.

5. Html Css

Here's how web specialists use html css:
  • Advanced use of HTML CSS, JavaScript, XML, MS SQL serverFluency in written and spoken English.

6. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how web specialists use a/b:
  • Assisted with the creation, maintenance, and reporting of all A/B tests deployed on gnc.com.
  • Collaborate with team members on the usage of various areas of the program including Discover reporting and the A/B Testing feature.

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7. HTML

Here's how web specialists use html:
  • Support includes assisting with troubleshooting HTML and resolving software and code problems through on-site with the client and telephone support.
  • Corrected site problems by deciphering, writing and editing existing HTML code to accomplish tasks beyond general module function.

8. CSS

Here's how web specialists use css:
  • Updated website universal typography hierarchy by generating CSS layout rules for consistent message and appearance.
  • Adapted provided designs into cross-browser compliant CSS and performed detailed cross-browser compatibility.

9. B Testing

Here's how web specialists use b testing:
  • Tracked and compared statistics from week to week using A/B testing to increase in-market clicks to our websites.
  • Designed and iterated through A-B testing of game wrapper for downloading and playing trial games.

10. Web Content

Here's how web specialists use web content:
  • Developed customer satisfaction strategy and web content update processes.
  • Worked with design department in creating original diagrams and images for product content that enhance web content and articles.

11. User Experience

Here's how web specialists use user experience:
  • Collaborate with external graphic designers to integrate design and functionality, to create seamless user experiences.
  • Consulted on potential usability and user experience issues in order to ameliorate websites.

12. Project Management

Here's how web specialists use project management:
  • Experienced in web design, web maintenance, project management, web media, and client project support.
  • Provided technical and project management support for the development and integration of client projects.

13. Web Analytics

Here's how web specialists use web analytics:
  • Consulted with business owners to provide best practices information and documentation for web analytics, business intelligence and data quality.
  • Served as resource for graphic design, web design, social media, web analytics and technology consulting.

14. Web Development

Here's how web specialists use web development:
  • Facilitated web development tools and training for Content Managers.
  • Provided direct customer support to Web development, Art department, Retail, and Data Processing groups.

15. Web Pages

Here's how web specialists use web pages:
  • Performed regular maintenance of existing web pages, upgraded the website, and added new features when necessary.
  • Revised and re-designed web pages using CMS, created event web pages which increased student participation.
top-skills

What skills help Web Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What Web Specialist skills would you recommend for someone trying to advance their career?

Brian Law

Assistant Professor of Computer Science, Illinois Wesleyan University

There are several areas that are "hot" right now, such as the previously-mentioned data science, artificial intelligence, and systems, but also cybersecurity and databases/data warehousing. That being said, the most important thing for a new graduate seeking employment to do is just to do anything, produce something. Tech employers don't and have never trusted computer science credentialing; that mistrust is the origin of the infamous "tech interview," used to verify whether a candidate actually has the technical skills to back up their piece of paper.

So to preemptively answer that question and get a leg up on other candidates, graduates should be sure to generate some artifact(s) that demonstrate(s) their technical and organizational skills. Show them that you can plan a project, design it, see it through in programming it, and do so in a responsible, organized manner (good coding style, readable code, well-documented, and using proper version control), and you'll have addressed your future employer's greatest worries right off the bat.

If it's a project in one of these "hot" areas or specifically tuned for the work the employer does, all the better, but anything the employer is doing is probably leagues beyond what a fresh graduate can do by themselves in a few months, so ultimately they're not going to be that impressed with your domain-specific technical knowledge. Instead treat it more as an opportunity to show off your "soft" skills, your programming maturity, and your ability to actually produce a product rather than just answer exam questions. And while you're at it, you might as well make it something fun for yourself so you'll be driven to finish it.

What type of skills will young Web Specialists need?

Dr. Shaun Cooper Ph.D.Dr. Shaun Cooper Ph.D. LinkedIn Profile

College Associate Professor, New Mexico State University

Most young graduates want to be game developers. Frankly, there are too few jobs in game development for students to find a reasonable change. The skills employers want are in using SQL with relational databases, and they want the ability to work in a full stack development environment and the willingness to learn new platforms and programming environments. The employer has a huge investment in their development stack, and the new employee has to learn that stack. Also, they want employees with the ability to communicate with management and, most importantly, the ability to work with others. The graduate should be solid in basic data structures and how they are applied to solutions. Additionally dynamic HTML web services are welcome.

What technical skills for a Web Specialist stand out to employers?

Ashwith Chilvery Ph.D.Ashwith Chilvery Ph.D. LinkedIn Profile

Director, Dual-Degree Engineering Program, Assistant Professor of Physics, Xavier University of Louisiana

In any job market, employers always desire graduates with sound technical skills that complement their teams. For instance, graduates may want to be cognizant of disruptive technologies in their fields such as software programming, coding, designing, 3d printing, project management, digital marketing, technical writing, data analytics and etc. In addition, employers have special fondness for graduates with multidisciplinary capabilities and skills. Having such sound skills would enable them to evolve as an independent thinker and thrive as a team player.

List of web specialist skills to add to your resume

Web Specialist Skills

The most important skills for a web specialist resume and required skills for a web specialist to have include:

  • Digital Marketing
  • WordPress
  • Google Analytics
  • JavaScript
  • Html Css
  • A/B
  • HTML
  • CSS
  • B Testing
  • Web Content
  • User Experience
  • Project Management
  • Web Analytics
  • Web Development
  • Web Pages
  • Wcag
  • Search Engine Optimization
  • Graphic Design
  • QA
  • PHP
  • Content Management System
  • Troubleshoot
  • Email Campaigns
  • Web Application
  • Technical Support
  • Drupal
  • CRM
  • Java
  • Facebook
  • User Interface
  • SQL
  • XML
  • Email Marketing
  • Web Site
  • Debugging
  • Web Projects
  • JQuery
  • Adobe Photoshop
  • Twitter
  • SEM
  • SharePoint
  • KPIs
  • Marketing Analytics
  • Intranet
  • Dreamweaver
  • HTML5
  • Google Adwords
  • Database

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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