What does a web specialist do?
Web specialists are experts who have in-depth knowledge of creating, designing, and maintaining websites for organizations or individuals. These specialists offer a wide range of services related to website management, such as designing, site maintenance, installing website updates, and fixing bugs. They must use the content management software to be able to communicate the brand of the organization effectively. Web specialists must also possess knowledge in graphic design and computer programming while communicating their ideas to their clients in simple terms.
Web specialist responsibilities
Here are examples of responsibilities from real web specialist resumes:
- Manage a local Linux file server.
- Design, maintain, and manage all company websites (HTML, JavaScript, CSS, PHP).
- Manage YouTube channel using content generate from online promotions and contests.
- Develop, manage and maintain multiple websites including fund-raising events and online registrations for intranet and Internet sites.
- Implement page layouts, visual content, and graphical elements using CSS, JavaScript, HTML, and PHP.
- Design, build and maintain websites, using PHP, JavaScript, HTML, content creation tools, management tools.
- Maintain and update both the county s internet (.NET) and intranet (PHP) web presence.
- Develop web base application to listen and download music online using Java, HTML, JDBC, SQL.
- Create and modify existing PL/SQL objects such as triggers, functions, store procedures, packages, jobs, etc.
- Lead preliminary technical discussion about the value and benefits of MVC as compared to asp classic technology that are in use.
- Design MySQL database and JSP website independently, with MVC pattern.
- Help integrate and develop embed catalogs on websites using python, PostgreSQL.
- Work closely with development and QA regarding new product releases, upgrades and modifications.
- Work in collaboration with society leaders and clients to troubleshoot technical issues and address queries.
- Maintain, troubleshoot, and repair, and upgrade computing technology necessary for sustaining OCCRL website.
Web specialist skills and personality traits
We calculated that 9% of Web Specialists are proficient in Digital Marketing, WordPress, and Google Analytics. They’re also known for soft skills such as Customer-service skills, Detail oriented, and Creativity.
We break down the percentage of Web Specialists that have these skills listed on their resume here:
- Digital Marketing, 9%
Conceptualized e-mail marketing initiatives and worked closely with the graphic designer for digital marketing.
- WordPress, 7%
Redesigned and development of WordPress website.
- Google Analytics, 6%
Performed administrative functions in Google Analytics.
- JavaScript, 6%
Provided front-end code and functionality supporting the company s website using HTML/CSS and JavaScript.
- Html Css, 5%
Advanced use of HTML CSS, JavaScript, XML, MS SQL serverFluency in written and spoken English.
- A/B, 4%
Assisted with the creation, maintenance, and reporting of all A/B tests deployed on gnc.com.
"digital marketing," "wordpress," and "google analytics" are among the most common skills that web specialists use at work. You can find even more web specialist responsibilities below, including:
Customer-service skills. To carry out their duties, the most important skill for a web specialist to have is customer-service skills. Their role and responsibilities require that "webmasters have to respond politely and correctly to user questions and requests." Web specialists often use customer-service skills in their day-to-day job, as shown by this real resume: "install advertisements, and catalogs on customers websites, on a contract basis, utilizing html and javascript coding. "
Detail oriented. Another essential skill to perform web specialist duties is detail oriented. Web specialists responsibilities require that "web developers need to have an eye for detail, because a minor error in coding could cause an entire webpage to stop working." Web specialists also use detail oriented in their role according to a real resume snippet: "provided support with identifying trouble with in the html code, and detailed instructions on how to fix the issues. "
Creativity. Another skill that relates to the job responsibilities of web specialists is creativity. This skill is critical to many everyday web specialist duties, as "web developers often are involved in designing the appearance of a website and must make sure that it is appealing as well as functional." This example from a resume shows how this skill is used: "add inventory to website research market for products search engine optimization social media advertising and marketing"
The three companies that hire the most web specialists are:
- Go Daddy Software Inc
3 web specialists jobs
- Fisher Investments3 web specialists jobs
- Robert Half2 web specialists jobs
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Web specialist vs. Content developer
A content developer is responsible for creating digital content, designing technical deliverables, and developing content strategies by analyzing current market trends to attract clients, driving more revenues, and increasing the company's profitability. Content developers also manage the distribution of the contents, following the clients' specifications or the business requirements. They also coordinate with other project teams to ensure the effectiveness and accuracy of the contents, focusing on its appeal to the target audience. A content developer must have a keen eye for details, especially on doing quality content checks before publishing.
These skill sets are where the common ground ends though. The responsibilities of a web specialist are more likely to require skills like "a/b," "web analytics," "web development," and "wcag." On the other hand, a job as a content developer requires skills like "subject matter experts," "digital content," "content strategy," and "training content." As you can see, what employees do in each career varies considerably.
Content developers really shine in the internet industry with an average salary of $106,262. Comparatively, web specialists tend to make the most money in the technology industry with an average salary of $89,150.On average, content developers reach higher levels of education than web specialists. Content developers are 8.7% more likely to earn a Master's Degree and 1.5% more likely to graduate with a Doctoral Degree.Web specialist vs. Web design internship
Web design internships involve student trainees who assist in managing the website of a company by creating content and implementing changes in the layout. These interns are required to collaborate with both graphic designers and developers in redesigning the corporate website. By using their skills in Adobe Photoshop, interns must create vibrant web graphics while optimizing photo galleries for faster delivery and downloading. These interns must also assist the web development team in producing effective websites for the Company.
Each career also uses different skills, according to real web specialist resumes. While web specialist responsibilities can utilize skills like "digital marketing," "a/b," "b testing," and "project management," web design interns use skills like "adobe creative suite," "adobe illustrator," "sketch," and "sql server."
In general, web design interns achieve similar levels of education than web specialists. They're 1.6% less likely to obtain a Master's Degree while being 1.5% less likely to earn a Doctoral Degree.Web specialist vs. Web application developer
A web application developer is responsible for designing website and system applications following clients' specifications and business' needs. Web application developers utilize their expertise in programming languages and system codes, ensuring the efficiency and smooth navigation of the website. They also run multiple diagnostic tests on the output before release, identifying inconsistencies, and addressing incompatibilities on browsers and devices. A web application developer should be detail-oriented and highly-technical as this job requires excellent digital knowledge to manage complex systems.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a web specialist is likely to be skilled in "digital marketing," "google analytics," "a/b," and "web content," while a typical web application developer is skilled in "python," "git," "application development," and "api."
Web application developers earn the best pay in the finance industry, where they command an average salary of $88,928. Web specialists earn the highest pay from the technology industry, with an average salary of $89,150.When it comes to education, web application developers tend to earn higher degree levels compared to web specialists. In fact, they're 7.6% more likely to earn a Master's Degree, and 0.3% more likely to graduate with a Doctoral Degree.Web specialist vs. Senior web developer
A senior web developer is responsible for designing, building, and optimizing websites and other software applications. You are expected to perform a few tasks that include identifying client specifications and user requirements, working closely with teams and clients, and testing and documenting software for websites. Other duties include writing, modifying, and debugging websites, keeping up-to-date with the latest social marketing trends, and supervising junior web developers. You will also be responsible for writing code to create web pages and to work closely with mobile developers.
Types of web specialist
Updated January 8, 2025











