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Weetabix history
Weetabix company history timeline
The British and African Cereal Co Ltd is incorporated in Aug 1932.
That company changed its name to Van Brode Cereals after it was acquired by David Brody in 1941.
Weetabix too changed hands, however, in 1947, when the George family took over the business.
1959: The first Weetabix television campaign is launched.
1967: Weetabix begins importing to Canada.
William George retired in 1982 and Richard George took over as company chairman.
1990: The company acquires Ready Brek instant hot breakfast cereal.
In the meantime, the company's sales topped £200 million by 1995.
2000: After the launch of its new advertising campaign, Weetabix becomes the top-selling cereal brand in the United Kingdom.
2003: The company launches new products including Weetabix Crrrunch, Alpen cereal bars, and Mini-Bix.
Alpen light bars launch in 2006
Weetabix Banana launched in 2014
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Weetabix competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Advanced Food Products LLC | 2001 | $181.2M | 500 | - |
| Faurecia Exhaust Systems Inc | 1939 | $1.9T | 122,000 | - |
| Milk Specialties Global | 1944 | $55.0M | 100 | 41 |
| SunOpta | 1973 | $1.3B | 1,800 | 20 |
| Hohman Plating & Manufacturing | 1918 | $16.0M | 94 | 6 |
| Shining Ocean | 1985 | $35.0M | 100 | - |
| True Temper Sports | 1902 | $160.0M | 692 | - |
| LDM Technologies | 1985 | $670.0M | 3,199 | - |
| Mgp Ingredients | 1941 | $703.6M | 672 | 29 |
| Southern Container | 1987 | - | 50 | - |
Weetabix history FAQs
Zippia gives an in-depth look into the details of Weetabix, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Weetabix. The employee data is based on information from people who have self-reported their past or current employments at Weetabix. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Weetabix. The data presented on this page does not represent the view of Weetabix and its employees or that of Zippia.
Weetabix may also be known as or be related to The Weetabix Company, Weetabix and Weetabix Co Inc.