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A Wellness Director plays a crucial role in creating and implementing health programs aimed at improving employee wellness. As of October 2025, the average salary for this position is $73,888 annually, translating to approximately $36 per hour. Salary can vary significantly based on location, years of experience, and the specific industry.
In states like California and New York, salaries tend to be higher due to the cost of living and demand for wellness professionals. These states offer some of the highest paying opportunities in the field, making them attractive for job seekers. To find the best opportunities, consider both metropolitan areas and emerging markets in wellness.
Healthcare facilities, corporate wellness programs, and educational institutions often offer competitive salaries for Wellness Directors. Exploring various industries can lead to lucrative positions and career growth. By focusing on the specific needs of their organization, Wellness Directors can tailor programs that enhance employee satisfaction and productivity.
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The highest-paying states for wellness directors are Connecticut, Massachusetts, and New York. The lowest average wellness director salary states are Texas, Montana, and Iowa.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $104,371 | $50.18 |
| 2 | West Virginia | $89,261 | $42.91 |
| 3 | Massachusetts | $102,638 | $49.35 |
| 4 | New York | $102,577 | $49.32 |
| 5 | Maine | $90,768 | $43.64 |
| 6 | Delaware | $98,906 | $47.55 |
| 7 | New Jersey | $89,932 | $43.24 |
| 8 | Rhode Island | $98,373 | $47.29 |
| 9 | Oklahoma | $78,094 | $37.55 |
| 10 | Pennsylvania | $83,901 | $40.34 |
| 11 | New Hampshire | $88,127 | $42.37 |
| 12 | Washington | $86,284 | $41.48 |
| 13 | Illinois | $83,404 | $40.10 |
| 14 | California | $85,683 | $41.19 |
| 15 | Mississippi | $73,465 | $35.32 |
| 16 | District of Columbia | $92,888 | $44.66 |
| 17 | Nevada | $81,220 | $39.05 |
| 18 | Wyoming | $73,623 | $35.40 |
| 19 | South Dakota | $71,339 | $34.30 |
| 20 | Maryland | $88,973 | $42.78 |
| 21 | Missouri | $78,425 | $37.70 |
| 22 | Vermont | $81,083 | $38.98 |
| 23 | Louisiana | $73,061 | $35.13 |
| 24 | Oregon | $81,872 | $39.36 |
| 25 | Indiana | $77,163 | $37.10 |
| 26 | Michigan | $82,362 | $39.60 |
| 27 | Wisconsin | $72,677 | $34.94 |
| 28 | Alabama | $69,751 | $33.53 |
| 29 | Nebraska | $76,539 | $36.80 |
| 30 | Hawaii | $53,589 | $25.76 |
| 31 | New Mexico | $69,858 | $33.59 |
| 32 | Minnesota | $76,941 | $36.99 |
| 33 | Idaho | $75,726 | $36.41 |
| 34 | Arizona | $71,375 | $34.31 |
| 35 | Colorado | $70,700 | $33.99 |
| 36 | South Carolina | $65,780 | $31.63 |
| 37 | Kentucky | $67,756 | $32.58 |
| 38 | Arkansas | $68,499 | $32.93 |
| 39 | Tennessee | $66,740 | $32.09 |
| 40 | Texas | $65,090 | $31.29 |
| 41 | Florida | $66,971 | $32.20 |
| 42 | North Dakota | $56,830 | $27.32 |
| 43 | Virginia | $70,085 | $33.69 |
| 44 | Ohio | $66,205 | $31.83 |
| 45 | North Carolina | $68,279 | $32.83 |
| 46 | Kansas | $67,298 | $32.35 |
| 47 | Alaska | $69,023 | $33.18 |
| 48 | Utah | $65,718 | $31.60 |
| 49 | Montana | $59,524 | $28.62 |
| 50 | Georgia | $58,604 | $28.18 |
| 51 | Iowa | $59,490 | $28.60 |
The highest-paying cities for wellness directors are Hartford, CT, New York, NY, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Hartford, CT | $109,346 | $52.57 |
| 2 | New York, NY | $105,626 | $50.78 |
| 3 | Washington, DC | $93,550 | $44.98 |
| 4 | Petaluma, CA | $92,377 | $44.41 |
| 5 | Puyallup, WA | $87,539 | $42.09 |
| 6 | Reno, NV | $86,196 | $41.44 |
| 7 | Philadelphia, PA | $85,254 | $40.99 |
| 8 | Edina, MN | $76,736 | $36.89 |
| 9 | Bossier City, LA | $72,486 | $34.85 |
| 10 | Chandler, AZ | $71,312 | $34.28 |
| 11 | Colorado Springs, CO | $71,303 | $34.28 |
| 12 | Virginia Beach, VA | $69,681 | $33.50 |
| 13 | Chapel Hill, NC | $69,323 | $33.33 |
| 14 | Santa Fe, NM | $69,202 | $33.27 |
| 15 | Maryville, TN | $68,066 | $32.72 |
| 16 | Largo, FL | $67,765 | $32.58 |
| 17 | Austin, TX | $65,567 | $31.52 |
| 18 | Duluth, GA | $58,816 | $28.28 |
A wellness director's salary ranges from $42,000 a year at the 10th percentile to $127,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $127,000 | $10,583 | $61 |
| 75th Percentile | $98,000 | $8,167 | $47 |
| Average | $73,888 | $6,157 | $36 |
| 25th Percentile | $55,000 | $4,583 | $26 |
| 10th Percentile | $42,000 | $3,500 | $20 |
The highest paying types of wellness directors are medical director, director of professional services, and director, network operations.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Nurse Manager | $83,684 | $6,974 | $40.23 | 380,264 |
| Director Of Professional Services | $140,429 | $11,702 | $67.51 | 125,635 |
| Director Of Clinical Operations | $130,421 | $10,868 | $62.70 | 151,054 |
| Director, Network Operations | $140,236 | $11,686 | $67.42 | 103,623 |
| Director Of Health Services | $80,298 | $6,691 | $38.60 | 137,115 |
| Fitness Manager | $44,522 | $3,710 | $21.41 | 98,611 |
Top companies hiring wellness directors now:
Wellness director salaries at Emma Willard School and Kisco Senior Living are the highest-paying according to our most recent salary estimates. In addition, the average wellness director salary at companies like Keene Family YMCA and Adams and Associates are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Emma Willard School | $162,541 | $78.14 |
| 2 | Kisco Senior Living | $100,276 | $48.21 |
| 3 | Keene Family YMCA | $99,894 | $48.03 |
| 4 | Adams and Associates | $87,753 | $42.19 |
| 5 | Legacy International | $87,514 | $42.07 |
| 6 | Walmart | $84,560 | $40.65 |
| 7 | Era Living | $78,755 | $37.86 |
| 8 | WELL | $74,613 | $35.87 |
| 9 | Goodwin Recruiting | $74,272 | $35.71 |
| 10 | The City University of New York | $73,535 | $35.35 |
| 11 | Chugach Alaska | $73,199 | $35.19 |
| 12 | Meridian Bank | $72,788 | $34.99 |
| 13 | Community Memorial Health System | $72,562 | $34.89 |
| 14 | Petersen Health Care | $72,224 | $34.72 |
| 15 | Aledade | $71,945 | $34.59 |
| 16 | Crowe | $71,429 | $34.34 |
| 17 | Wounded Warrior Project | $71,284 | $34.27 |
| 18 | Heinen's Grocery Store | $71,075 | $34.17 |
| 19 | Aleut | $70,725 | $34.00 |
| 20 | Frontline | $70,478 | $33.88 |
The average wellness director salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Health Care | $59,882 | $28.79 |
| 2 | Media | $56,102 | $26.97 |
| 3 | Government | $46,448 | $22.33 |
| 4 | Non Profits | $44,887 | $21.58 |
The average wellness director salary has risen by $12,669 over the last ten years. In 2014, the average wellness director earned $61,219 annually, but today, they earn $73,888 a year. That works out to a 8% change in pay for wellness directors over the last decade.
Compare wellness director salaries for cities or states with the national average over time.
Compare wellness director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $73,900 | $35.52 | +3.2% |
| 2024 | $71,500 | $34.40 | +1.2% |
| 2023 | $70,700 | $33.97 | +1.4% |
| 2022 | $69,700 | $33.50 | +1.8% |
| 2021 | $68,400 | $32.89 | +2.1% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Bonaventure Senior Living | Health and Wellness Director-Bonaventure of Colorado Springs | Colorado Springs, CO | 06/28/2025 | $70,000 |
| Bonaventure Senior Living | Health and Wellness Director-Bonaventure of Medford | Medford, OR | 06/28/2025 | $60,000 |
| Richland Community College | Director of Wellness | Decatur, IL | 06/27/2025 | $69,674 |
| California Job Shop | Wellness Director | Lakewood, CO | 06/26/2025 | $80,000 |
| Ymca of Pawtucket | Health & Wellness Director | Lincoln, RI | 06/25/2025 | $49,000 |
| California Job Shop | Wellness Director | Sacramento, CA | 06/25/2025 | $70,000 |
| QSL Management | Director of Wellness | Richmond, VA | 06/25/2025 | $85,000 |
| YMCA of Greater Grand Rapids | Regional Health & Wellness Director | Wyoming, MI | 06/24/2025 | $41,000 |
| Ymca of Greater Indianapolis | Fishers Health and Wellness-Director of Wellness | Fishers, IN | 06/23/2025 | $41,621 |
| Bonaventure Senior Living | Health and Wellness Director-Bonaventure of Vancouver | Vancouver, WA | 06/22/2025 | $78,000 |
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