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What does a wellness manager do?

Updated January 8, 2025
7 min read

Wellness managers are professionals who are responsible for developing programs related to health and wellness for a community or corporate organization. These managers are required to organize events such as blood drives, health fairs, and health awareness events, as well as to conduct training for employees on cardiopulmonary resuscitation (CPR) and emergency response. They must create marketing materials and promotional items for various wellness programs and services. Wellness managers must also conduct personal training programs so that they can educate and coach members based on their wellness goals.

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Wellness manager responsibilities

Here are examples of responsibilities from real wellness manager resumes:

  • Manage continuing education for staff, CPR certification, body mechanics, privacy issues, and resident rights.
  • Implement that all instructors be current on certifications, insurance, and CPR.
  • Plan and develop strategies for local high schools and non-profit organizations on obesity diabetes.
  • Provide patients with individualize, effective strategies for care by determining their physical capabilities and implementing the appropriate programs.
  • Perform annual TB testing for all employees, administer annual flu shots, administer new hire urine drug screenings.

Wellness manager skills and personality traits

We calculated that 13% of Wellness Managers are proficient in CPR, Human Resources, and Payroll. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Wellness Managers that have these skills listed on their resume here:

  • CPR, 13%

    Manage the Airport wide CPR training, the blood drive program, and other Emergency Medical programs.

  • Human Resources, 8%

    Contract negotiation, accounting, scheduling and human resources.

  • Payroll, 6%

    Processed payroll input data entry.

  • Mental Health, 6%

    Conduct case management of chronic illnesses (medical, mental health, and physical disabilities).

  • Health Promotion, 6%

    Developed, implemented and evaluated health promotion programs that supported Prudential HealthCare s quality improvement and business strategies.

  • OSHA, 4%

    Train staff on a routine basis on OSHA updates, Blood borne Pathogens, and Health care guidelines.

Most wellness managers use their skills in "cpr," "human resources," and "payroll" to do their jobs. You can find more detail on essential wellness manager responsibilities here:

Analytical skills. To carry out their duties, the most important skill for a wellness manager to have is analytical skills. Their role and responsibilities require that "medical and health services managers review and evaluate healthcare metrics for ways to improve efficiency and meet goals." Wellness managers often use analytical skills in their day-to-day job, as shown by this real resume: "analyzed and assessed chronic condition health education needs of members and developed corresponding educational materials. "

Communication skills. Many wellness manager duties rely on communication skills. "medical and health services managers must convey information to their staff, other healthcare workers, and, sometimes, patients and insurance agents.," so a wellness manager will need this skill often in their role. This resume example is just one of many ways wellness manager responsibilities rely on communication skills: "promote quality customer service by maintaining open communication about the program to hr's and employees. "

Detail oriented. wellness managers are also known for detail oriented, which are critical to their duties. You can see how this skill relates to wellness manager responsibilities, because "medical and health services managers must pay attention to detail." A wellness manager resume example shows how detail oriented is used in the workplace: "complete monthly reports detailing wellness center utilization reports, data collection, and membership health and wellness improvement. "

Leadership skills. A big part of what wellness managers do relies on "leadership skills." You can see how essential it is to wellness manager responsibilities because "medical and health services managers hire, train, and direct staff." Here's an example of how this skill is used from a resume that represents typical wellness manager tasks: "provided leadership in program strategy, design, evaluation, data collection and analysis in health and wellness. "

Most common wellness manager skills

The three companies that hire the most wellness managers are:

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Compare different wellness managers

Wellness manager vs. Clinical director

A clinical director is a managing professional who manages the work of healthcare providers to ensure quality patient care is achieved. Clinical directors are responsible for organizational tasks such as adjusting staff schedules, explaining insurance benefits to the patients, and managing financial reports. They can work either in small clinics with a smaller workforce or larger hospitals with multiple departments. Clinical directors may also assist in the hiring process of healthcare providers and should establish a positive work environment.

We looked at the average wellness manager salary and compared it with the wages of a clinical director. Generally speaking, clinical directors are paid $37,580 higher than wellness managers per year.While their salaries may differ, the common ground between wellness managers and clinical directors are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like mental health, home health, and rehabilitation.

While similarities exist, there are also some differences between wellness managers and clinical director. For instance, wellness manager responsibilities require skills such as "cpr," "human resources," "payroll," and "health promotion." Whereas a clinical director is skilled in "patients," "physical therapy," "social work," and "clinical services." This is part of what separates the two careers.

The education levels that clinical directors earn slightly differ from wellness managers. In particular, clinical directors are 18.3% more likely to graduate with a Master's Degree than a wellness manager. Additionally, they're 9.1% more likely to earn a Doctoral Degree.

Wellness manager vs. Nursing director

A nursing director's role is to oversee and evaluate all nurse staff in a hospital or organization, ensuring their efficiency at providing care towards patients. A nursing director's responsibilities mainly revolve around administrative tasks such as coordinating with physicians and other consultants, producing reports, conducting assessments, managing the budget and expenditures, and resolving issues. Furthermore, a nursing director must keep and maintain accurate records, ensuring all procedures adhere to the highest health standards and aligns with the hospital's policies and regulations.

On average, nursing directors earn a $28,726 higher salary than wellness managers a year.A few skills overlap for wellness managers and nursing directors. Resumes from both professions show that the duties of each career rely on skills like "cpr," "home health," and "rehabilitation. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that wellness manager responsibilities requires skills like "human resources," "payroll," "mental health," and "health promotion." But a nursing director might use other skills in their typical duties, such as, "patients," "term care," "resident care," and "infection control."

Average education levels between the two professions vary. Nursing directors tend to reach similar levels of education than wellness managers. In fact, they're 3.5% less likely to graduate with a Master's Degree and 9.1% more likely to earn a Doctoral Degree.

Wellness manager vs. Service director

A service director is responsible for managing and implementing customer service policies and ensuring that all staff strictly adhere to reach the highest customer satisfaction. Service directors' duties include identifying business opportunities to improve customers' experience, monitoring the performance of the customer service team, developing strategic procedures on service delivery, creating new promotional offers and services, and coaching the team to increase business productivity. A service director must have excellent leadership and communication skills, as well as extensive knowledge of the customer service industry to lead the team and boost company sales.

An average service director eans a higher salary compared to the average salary of wellness managers. The difference in salaries amounts to service directors earning a $56,064 higher average salary than wellness managers.By looking over several wellness managers and service directors resumes, we found that both roles require similar skills in their day-to-day duties, such as "human resources," "payroll," and "patient care." But beyond that, the careers look very different.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a wellness manager is likely to be skilled in "cpr," "mental health," "health promotion," and "osha," while a typical service director is skilled in "patients," "healthcare," "oversight," and "surgery."

Service directors typically earn similar educational levels compared to wellness managers. Specifically, they're 3.5% more likely to graduate with a Master's Degree, and 1.7% more likely to earn a Doctoral Degree.

Wellness manager vs. Assistant director of nursing

An assistant director of nursing is responsible for administering quality care services for patients, supervising nursing activities, and ensuring the patients' comfort under the supervision of the director of nursing. Assistant directors of nursing assist with nursing staff training, distributing shift schedules, developing comprehensive nursing care plans, handling expense reports, identifying areas of improvement with the staff performance, and securing patients' medical charts for reference. An assistant director of nursing must have excellent communication and organizational skills, especially in handling patients' medical needs.

Assistant directors of nursing typically earn higher pay than wellness managers. On average, assistant directors of nursing earn a $23,757 higher salary per year.According to resumes from wellness managers and assistant directors of nursing, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "cpr," "home health," and "rehabilitation. "

Even though a few skill sets overlap between wellness managers and assistant directors of nursing, there are some differences that are important to note. For one, a wellness manager might have more use for skills like "human resources," "payroll," "mental health," and "health promotion." Meanwhile, some responsibilities of assistant directors of nursing require skills like "patients," "term care," "quality care," and "resident care. "

In general, assistant directors of nursing hold lower degree levels compared to wellness managers. Assistant directors of nursing are 6.2% less likely to earn their Master's Degree and 0.3% less likely to graduate with a Doctoral Degree.

Types of wellness manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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