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Wenner Media company history timeline

1967

From a loft in San Francisco in 1967, a 21-year-old named Jann S. Wenner started a magazine that would become the counterculture bible for baby boomers.

1968

Wenner scored a major coup in October 1968 when he published photos of Beatle Lennon and his wife Yoko Ono in the nude (taken from the cover of their controversial Two Virgins record album), and sold out several printings of the issue.

In the fall of 1968 Wenner located several new investors who quickly infused $40,000 into Straight Arrow.

1969

In early 1969, with additional funding from rocker Mick Jagger, the company began to publish British Rolling Stone, but sales did not meet expectations and it was soon folded.

1970

In 1970, at the same time that the company was moving to new offices, still another new magazine, Earth Times, was started.

1971

1971: Straight Arrow Books division is formed to publish Lennon Remembers.

1972

Thompson's unconventional coverage of the 1972 McGovern presidential campaign was a media sensation and resulted in increased sales for each issue it was featured in.

1974

In 1974 Rolling Stone opened a Washington Bureau, for the purpose of increasing the magazine's political content, but the operation soon proved too expensive and was shut down.

1977

Since the company's move to New York City in 1977, Rolling Stone has become more glossy, more celebrity-driven, and more profitable, and has successfully focused its energies on wooing younger generations of readers.

With the importance of San Francisco to rock music's cutting edge now mostly a fading memory, and with the entertainment world increasingly dominated by New York-based companies and performers, Wenner made the decision in 1977 to head East.

The company also purchased 25 percent ownership of US magazine, a money-losing celebrity magazine that had been founded by the New York Times Co. in 1977.

1978

Rolling Stone Press was formed in 1978, as a new book publishing arm that superseded the dormant Straight Arrow Books.

1979

In 1979 Jann Wenner was hired by French publisher David Filipacchi to edit the floundering Look magazine.

1985

1985: Company purchases 25 percent of US magazine; Rolling Stone-inspired film Perfect is released.

1986

In 1986 Straight Arrow started Marketing Through Music, a newsletter which was intended to help advertisers get their messages to music fans by such means as the sponsorship of concert tours.

1989

1989: Remaining 75 percent of US is acquired.

1991

1991: Men's Journal is founded.

1994

The year 1994 saw US reportedly nearing its first money-making year ever, while Rolling Stone circulation hit 1.2 million.

1995

In the summer of 1995 Wenner announced that Rolling Stone would be expanding its coverage of new artists.

1995: Wenner's personal life makes gossip columns; Family Life magazine is divested.

1996

1996: Rolling Stone launches web site.

1998

1998: Alliance with JAMTV to add features to web site is announced.

2001

In 2001, Jann Wenner sold a 50 percent stake in Us Weekly to the Walt Disney Company for $40 million, then borrowed $300 million five years later to buy back the stake.

2006

In 2006, Rolling Stone suggested George W. Bush was the “worst president in history.” More recently, the magazine featured Justin Trudeau, the prime minister of Canada, on its cover with the headline, “Why Can’t He Be Our President?”

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Founded
1967
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Headquarters
New York, NY
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