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Become A West Coast Sales Manager

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Working As A West Coast Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $69,000

    Average Salary

What Does A West Coast Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A West Coast Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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West Coast Sales Manager Career Paths

West Coast Sales Manager
Director Of Sales
Senior Sales Director
11 Yearsyrs
Director Of Sales Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Director Of Sales Business Development Director
Director Of Sales & Business Development
12 Yearsyrs
National Sales Manager Sales Vice President
Vice President Of Sales & Operations
11 Yearsyrs
National Sales Manager International Sales Manager
Director Of International Sales
9 Yearsyrs
National Sales Manager Business Development Director
Director, Strategic Accounts
13 Yearsyrs
Owner Sales Vice President
Global Vice President Of Sales
16 Yearsyrs
Owner Director Of Sales And Marketing
Director Of Global Sales
13 Yearsyrs
Owner Senior Vice President
Vice President Director Of Sales
10 Yearsyrs
Director Of Sales And Marketing Account Director
Global Account Director
12 Yearsyrs
Director Of Sales And Marketing Regional Sales Director
Channel Sales Director
10 Yearsyrs
Regional Manager National Account Manager
Senior National Account Manager
9 Yearsyrs
Regional Manager Regional Sales Manager
Vice President & Sales Manager
9 Yearsyrs
Regional Manager Sales And Marketing Manager
Regional Marketing Manager
6 Yearsyrs
General Manager Account Manager
Territory Account Manager
7 Yearsyrs
General Manager Territory Manager
Market Development Manager
8 Yearsyrs
Senior Account Manager Regional Sales Director
Director Of Sales & Service
10 Yearsyrs
Senior Account Manager Senior Sales Manager
Executive Sales Manager
6 Yearsyrs
Sales And Marketing Manager Regional Accounts Manager
Channel Account Manager
7 Yearsyrs
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Do you work as a West Coast Sales Manager?

Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 3.7 years
Top Careers Before West Coast Sales Manager
Manager 3.4%
Owner 2.6%
Top Careers After West Coast Sales Manager
Owner 4.9%
Director 2.9%
Consultant 2.7%
Manager 2.7%

Do you work as a West Coast Sales Manager?

Highest West Coast Sales Manager Salaries

Job Title Company Location Start Date Salary
Manager/Supervisor West Coast Sales K2 Partnering Solutions (West) Inc. San Francisco, CA Oct 01, 2009 $121,680
West Coast Sales Manager Kapa Biosystems Inc. Oakland, CA Sep 25, 2014 $105,602
West Coast Sales Manager Interval USA Inc. Hoboken, NJ Sep 03, 2014 $98,360
Manager of Service, West Coast Evatec Na, Inc. Manchester, NH Sep 14, 2013 $75,400

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Top Skills for A West Coast Sales Manager

  1. Coast Territory
  2. Sales Goals
  3. New Accounts
You can check out examples of real life uses of top skills on resumes here:
  • Manage West Coast territory for Country Living, CountryLiving.com and experiential offerings.
  • Approved purchase orders to vendors * Oversaw production of company product * Exceeded individual sales goals every month LEADERSHIP ACTIVITIES
  • Increased revenue Developed new accounts Skills Used Public Speaking Promotions Training Business development Sales
  • Develop and maintain customer base through rapport building, product knowledge, emphasizing features based on customers' needs.
  • Achieve/exceed profitable revenue growth objectives.

West Coast Sales Manager Demographics

Gender

Male

62.3%

Female

31.4%

Unknown

6.3%
Ethnicity

White

59.2%

Hispanic or Latino

20.3%

Black or African American

8.5%

Asian

7.2%

Unknown

4.7%
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Foreign Languages Spoken

Spanish

39.0%

Mandarin

9.8%

German

7.3%

French

7.3%

Italian

7.3%

Chinese

4.9%

Cantonese

4.9%

Tagalog

4.9%

Portuguese

2.4%

Vietnamese

2.4%

Japanese

2.4%

Russian

2.4%

Carrier

2.4%

Korean

2.4%
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West Coast Sales Manager Education

Schools

San Diego State University

9.7%

University of Phoenix

9.0%

San Francisco State University

7.7%

University of California - Los Angeles

6.5%

Washington State University

5.8%

California State University - Long Beach

5.8%

University of South Florida

4.5%

University of Washington

4.5%

University of California - Santa Barbara

4.5%

University of Arizona

4.5%

Michigan State University

3.9%

National University

3.9%

Rider University

3.9%

Fashion Institute of Design and Merchandising

3.9%

Arizona State University

3.9%

Pepperdine University

3.9%

San Jose State University

3.9%

University of Colorado at Boulder

3.9%

California State University - Fullerton

3.2%

University of California - Irvine

3.2%
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Majors

Business

31.5%

Marketing

11.3%

Communication

9.2%

Management

5.2%

Psychology

4.2%

Specialized Sales And Merchandising

4.0%

Political Science

3.8%

Liberal Arts

3.4%

General Sales

3.4%

English

3.2%

Journalism

2.9%

Graphic Design

2.5%

Computer Science

2.3%

Economics

2.3%

Finance

2.3%

Accounting

2.3%

Education

1.9%

Electrical Engineering

1.7%

Criminal Justice

1.3%

Public Relations

1.3%
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Degrees

Bachelors

54.7%

Other

23.6%

Masters

11.4%

Associate

6.5%

Certificate

2.3%

Doctorate

0.8%

License

0.4%

Diploma

0.3%
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