White Lodging Leadership

Bruce White works at White Lodging and a Chairman at White Lodging and Board Member at Merrick Ventures LLC and is based in Greater Chicago Area. He has worked as Trustee at Purdue University and Trustee at PURDUE UNIV. - MAIN CAMPUS. Bruce works or has worked as BOARD MEMBER at Marriott Association Board of Directors, BOARD MEMBER at The Chicago Economic Club, and MEMBER at Starwood North America Owners Advisory Council. He attended Purdue University.

Michael Williams is an Executive VP & COO Brush Creek Ranch at White Lodging and is based in Valparaiso, Indiana. He has worked as General Manager at Ramada Inn Evansville, IN; Restaurant Manager at Sweeney's Specialty Restaurants; and General Manager at White Lodging Services d/b/a Carlton Lodge.

Gustaaf Schrils is a SVP and CIO at White Lodging and is based in Merrillville, Indiana.

Started in 1992 as Vice President of Accounting and promoted to CFO in 1993. Responsible for leading all phases of financial management and shared services including accounting, financial reporting, treasury, loan procurement, information technology, risk management, legal, human resources and administration.

Chris Anderson is a Marketer, Futurist, Trend Hunter and Revenue Developer. In his book called, "I'm not buying it", Anderson studies and explores the current world of connected consumerism and the effects that technology has on business and customer relationships. He is considered a leader in generational buying behaviors, human travel habits and offers predictive analytics on emerging trends. Chris was recently featured in Jeremy Gutsche's best-selling book Better and Faster and featured multiple times on TrendHunter.com. He was recently awarded the 2015 Communicator Award for producing an award winning marketing book.

Anderson is Chief Revenue Officer for White Lodging. He is responsible for developing and executing the revenue strategy for the full service portfolio of hotels and restaurants, providing strategic and tactical oversight of the sales,revenue management, communication and digital marketing disciplines.

A winner of numerous awards including an Emmy nomination, Telly Award,Gold and Silver Marcom Awards and the prestigious Platinum Adrian Award for marketing strategies and campaigns, Chris has also chaired and co-chaired many industry boards, committees and panels. He received a bachelor's degree in political science and marketing from the University of Missouri.

Chris believes that hotels do not sell products, but rather experiences that are built on exceptional service and strong, customized customer relationships.

Specialties: connected consumerism, behavioral marketing, revenue development, generational marketing, deployment strategy, digital marketing, e-comm and retail science, brand development and execution, concept creation, business plan development and marketing planning and execution, channel production management and analyzing cost of customer acquisition.

Daniel Chirila is a Dual Chief Engineer Residence Inn / Courtyard by Marriott at White Lodging and is based in Boca Raton, Florida. He has worked as Engineer Supervisor at W Ft Lauderdale, Chief Engineer at Renaissance Learning, and Regional Project Manager at Quest Service Group LLC. Daniel attended University of Oil & Gas Engineering between 1990 and 1995.

Daniel Jones is a Chief Engineer at White Lodging. He attended Fortis institute between 2010 and 2011.

Israel Losada is a Dual Chief Engineer at White Lodging and is based in Naples, Florida. He has worked as Maintenance Manager at White Lodging and Dual Chief Engineer at Chartwell Hospitality.

Jean-Luc Barone is White Lodging Services Chief Operating Officer responsible for strategy, operations and customer service. Hands-on, innovative, influential and a results driven leader with multi brand and multi-unit experience in both corporate and field roles. These have proven very beneficial, and he has acquired a great ability to forecast macro trends and plan for disruption. Believes firmly in the power of building teams, communication and data driven decision-making.

Barone previously served as Managing Director Delta Hotels. Marriott Hotels acquired Delta in 2015. Prior to Delta, Barone served for 16 years in Starwood hotels in a variety of roles both at the field and the corporate level, the most recent as Global Vice President Food and Beverage. The global nature of his previous work affords him a unique perspective on the business.

He started his career in culinary and worked his way up to roles with increasing scope and responsibilities.

Joseph Crider is a Chief Engineer at White Lodging and is based in Gosport, Indiana. He has worked as Facilities Site Manager at Knight Facilities Management Inc, Facilities Site Manager at Caravan Facilities Management, and Maintenance Supervisor at Varsity Properties Inc. Joseph studied at Edgewood High School, Ellettsville Indiana between 1996 and 2000.

Bruce White works at White Lodging and a Chairman at White Lodging and Board Member at Merrick Ventures LLC and is based in Greater Chicago Area. He has worked as Trustee at Purdue University and Trustee at PURDUE UNIV. - MAIN CAMPUS. Bruce works or has worked as BOARD MEMBER at Marriott Association Board of Directors, BOARD MEMBER at The Chicago Economic Club, and MEMBER at Starwood North America Owners Advisory Council. He attended Purdue University.

Bruce White works at White Lodging and a Chairman at White Lodging and Board Member at Merrick Ventures LLC and is based in Greater Chicago Area. He has worked as Trustee at Purdue University and Trustee at PURDUE UNIV. - MAIN CAMPUS. Bruce works or has worked as BOARD MEMBER at Marriott Association Board of Directors, BOARD MEMBER at The Chicago Economic Club, and MEMBER at Starwood North America Owners Advisory Council. He attended Purdue University.

Started in 1992 as Vice President of Accounting and promoted to CFO in 1993. Responsible for leading all phases of financial management and shared services including accounting, financial reporting, treasury, loan procurement, information technology, risk management, legal, human resources and administration.