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Wholesale representative skills for your resume and career

Updated January 8, 2025
2 min read
Quoted expert
E. Duff Wrobbel Ph.D.
Below we've compiled a list of the most critical wholesale representative skills. We ranked the top skills for wholesale representatives based on the percentage of resumes they appeared on. For example, 21.4% of wholesale representative resumes contained customer service as a skill. Continue reading to find out what skills a wholesale representative needs to be successful in the workplace.

15 wholesale representative skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how wholesale representatives use customer service:
  • Collaborated with the service departments to create procedures to increase customer service and improve customer satisfaction and loyalty
  • Provided exceptional customer service by opening numerous new accounts while ensuring complete client satisfaction.

2. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how wholesale representatives use product knowledge:
  • Utilized comprehensive product knowledge, and enthusiastic personality to quickly map out customer needs and recommend appropriate solutions.
  • Received numerous accolades from customers and supervisors for superior product knowledge and outstanding customer support and assistance.

3. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how wholesale representatives use cold calls:
  • Used cold calling techniques and existing customer base far surpassing sales quota.
  • Solicited customers by utilizing the phone, web and cold calls.

4. Honda

Here's how wholesale representatives use honda:
  • Assist in the preparation of a new technical training facility in the Honda Store.

5. Trade Shows

Here's how wholesale representatives use trade shows:
  • Prospected/conducted face-to-face sales calls during trade shows.
  • Scout and research international trade shows to attend, thus every trade show attended returned with a high return on investment.

6. Customer Orders

Here's how wholesale representatives use customer orders:
  • Answered phones, picked customer orders, and took on a route when necessary.
  • Attend markets to set up trade-shows and take care of customer orders.

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7. Computer System

Here's how wholesale representatives use computer system:
  • Add new accounts into the ADP computer system

8. Increase Sales

Here's how wholesale representatives use increase sales:
  • Experienced using various media outlets to increase sales and gain views based on products being sold.
  • Create and maintain accurate reports for sales staff to increase sales through daily account management.

9. Sales Orders

Sales orders, also called an "SO," refer to a document prepared by the seller and given to the customer. This document clarifies and confirms the product purchased, including specific details about the product like size, quantity, color, and price. Information pertaining to the shipping and payment of the goods is also commonly found on a sales order.

Here's how wholesale representatives use sales orders:
  • Processed sales transactions and submitted sales orders and payments to the corporate office.
  • Supported 20 Sales Representatives in placing sales orders.

10. Mortgage Brokers

Here's how wholesale representatives use mortgage brokers:
  • Assisted mortgage brokers throughout entire mortgage process.
  • Marketed bank mortgage products to mortgage brokers.

11. Customer Relations

Here's how wholesale representatives use customer relations:
  • Improved customer relations by repairing and re-establishing relationships with previous clients.
  • Create customer relationships in order to successfully grow account purchases.

12. Retail Store

Here's how wholesale representatives use retail store:
  • Managed sales, distribution, and servicing of 2 lines of jewelry to area retail stores.
  • Merchandised retail stores with my product lines.

13. Toyota

Here's how wholesale representatives use toyota:
  • Help Coordinate training Seminars for Mechanical Repair Shops on current Toyota repair procedures.

14. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how wholesale representatives use business development:
  • Facilitated franchise program utilization, & developed 6-mo ROI strategies generating business development.
  • Contributed to business development, building revenue and profit.

15. Audit Results

Here's how wholesale representatives use audit results:
  • Reported to management about the asset utilization and audit results.
  • Documented and reported audit results according to branch guidelines.
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E. Duff Wrobbel Ph.D.

Chair, Southern Illinois University Edwardsville

All things social media are important, and so writing skills still matter.

List of wholesale representative skills to add to your resume

Wholesale representative skills

The most important skills for a wholesale representative resume and required skills for a wholesale representative to have include:

  • Customer Service
  • Product Knowledge
  • Cold Calls
  • Honda
  • Trade Shows
  • Customer Orders
  • Computer System
  • Increase Sales
  • Sales Orders
  • Mortgage Brokers
  • Customer Relations
  • Retail Store
  • Toyota
  • Business Development
  • Audit Results
  • Repair Shops
  • Wholesale Orders
  • Customer Issues
  • QuickBooks
  • Loan Programs
  • Market Trends
  • Account Numbers
  • Financial Statements
  • Sales Contracts

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.