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How to hire a wholesaler

Wholesaler hiring summary. Here are some key points about hiring wholesalers in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a wholesaler is $1,633.
  • Small businesses spend an average of $1,105 per wholesaler on training each year, while large companies spend $658.
  • There are currently 13,388 wholesalers in the US and 6,195 job openings.
  • Phoenix, AZ, has the highest demand for wholesalers, with 5 job openings.
  • New York, NY has the highest concentration of wholesalers.

How to hire a wholesaler, step by step

To hire a wholesaler, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a wholesaler:

Here's a step-by-step wholesaler hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a wholesaler job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new wholesaler
  • Step 8: Go through the hiring process checklist
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  1. Identify your hiring needs

    The wholesaler hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    You should also consider the ideal background you'd like them a wholesaler to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a wholesaler that fits the bill.

    Here's a comparison of wholesaler salaries for various roles:

    Type of WholesalerDescriptionHourly rate
    Wholesaler$19-40
    District SupervisorA district supervisor organizes and manages employees' weekly work schedules, balances and controls the payroll budget, and ensures that the company documentation procedures are met. They also maintain and verify payroll information... Show more$20-50
    District Sales CoordinatorThe district sales coordinator has all the knowledge when it comes to ensuring that all product sales are precise, in line with the contract, and no smuggled items or contraband comes in. They have the necessary skills necessary to bring about good product transportation and interchange... Show more$13-32
  2. Create an ideal candidate profile

    Common skills:
    • Business Plan
    • Annuities
    • Territory Sales
    • Excellent Presentation
    • Sales Process
    • Leverage
    • Sales Support
    • Life Insurance Products
    • Mutual Funds
    • Annuity Products
    • Increase Sales
    • Sales Ideas
    • Business Development
    • Securities
    Check all skills
    Responsibilities:
    • Team with external wholesaler to develop sales and servicing strategy in order to manage assign sales region effectively.
    • Work closely with bank management to help market annuities through the retail branches.
    • Prepare and schedule meetings, seminars and conference calls with brokers to increase awareness, understanding and usage of MassMutual annuities.
    • Recognize by management for confidence and develop knowledge of the healthcare industry with uncanny ability to expertly penetrate large accounts.
    • Work in partnership with RVP, covering the top-producing R.I.A.
    • Develop individual account base through telemarketing, cold-calling & prospecting.
  3. Make a budget

    Including a salary range in your wholesaler job description is one of the best ways to attract top talent. A wholesaler can vary based on:

    • Location. For example, wholesalers' average salary in arkansas is 45% less than in virginia.
    • Seniority. Entry-level wholesalers 51% less than senior-level wholesalers.
    • Certifications. A wholesaler with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a wholesaler's salary.

    Average wholesaler salary

    $59,529yearly

    $28.62 hourly rate

    Entry-level wholesaler salary
    $41,000 yearly salary
    Updated December 15, 2025
  4. Writing a wholesaler job description

    A good wholesaler job description should include a few things:

    • Summary of the role
    • List of responsibilities
    • Required skills and experience

    Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a wholesaler job description:

    Wholesaler job description example

    Position Summary Guggenheim is seeking an established and successful external sales professional with strong relationships in the broker-dealer space to join our team. The External Wholesaler (Regional Vice President) will support and grow Guggenheim's UIT business to financial intermediaries of wire house, regional and IBD firms. The RVP will perform as part of a sales team, which includes an internal wholesaling partner and will be responsible for the development and day-to-day management of geographic territories such as, NC, SC, GA, N, FL. Reporting to the Divisional Manager, the individual will work remotely within their territory. Essential Job Functions
    • Generate sales of Guggenheim Investments Unit Investment Trusts within the territory
    • Support brand and image of the firm and its products
    • Own sales performance and goals for territory
    • Solidify relationships, generate new business with our clients, create prospecting pipeline, and manage sales efforts within the defined geographic territory
    • Work closely with Sales Manager to create and implement a sales strategy
    • Develop and execute on territory business plan including segmentation, time management, counterpart collaboration, territory management, etc.
    • Manage administrative responsibilities according to company policies including travel and expenses, CRM updates, calendar and schedules, conference call participation, email retention, continuing education, and other requirements Preferred Qualifications • Excellent oral, written, and interpersonal communications skills
    • Informed and conversant across a broad range of topics
    • Energetic, self-motivated, positive attitude, goal-oriented
    • Strong work ethic, and leadership skills
    • High degree of integrity
    • Ability and willingness to prepare relentlessly and execute passionately
    • Strong relationship building skills-client focused
    • Technical/Computer skills should include experience with Microsoft Word, Power Point and Excel Basic Qualifications • Bachelor's Degree (preferably in Finance or Business)
    • Current FINRA Registrations (Series 7, 63, 65, and/or 66)
    • Must reside in corresponding geographic territory Guggenheim requires all individuals who enter our workplace or perform work in-person to be fully vaccinated. Individuals who are unvaccinated may be eligible for an accommodation (which may entail remote work) and may reach out to our HR Accommodation office for inquiries about possible accommodations. About Us Guggenheim Partners is a diversified financial services firm that delivers value to its clients through two primary businesses: Guggenheim Investments, a premier global asset manager and investment advisor, and Guggenheim Securities, a leading investment banking and capital markets business. Guggenheim's professionals are based in offices around the world, and our commitment is to deliver long-term results with excellence and integrity while advancing the strategic interests of our clients.

    Guggenheim is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Learn more at GuggenheimPartners.com, and follow us on LinkedIn and Twitter @GuggenheimPtnrs.
  5. Post your job

    To find wholesalers for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any wholesalers they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level wholesalers with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    Post your job online:
    • Post your wholesaler job on Zippia to find and recruit wholesaler candidates who meet your exact specifications.
    • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
    • Post a job on free websites.
  6. Interview candidates

    Recruiting wholesalers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

    It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new wholesaler

    Once you've decided on a perfect wholesaler candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

    It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

    To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a wholesaler?

Hiring a wholesaler comes with both the one-time cost per hire and ongoing costs. The cost of recruiting wholesalers involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of wholesaler recruiting as well the ongoing costs of maintaining the new employee.

You can expect to pay around $59,529 per year for a wholesaler, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for wholesalers in the US typically range between $19 and $40 an hour.

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