Wigwam Socks history

Popular in the late 1940's Tepee socks were intended for indoor wear.

Robert Sr. announced the corporate name change in a letter addressed to friends in the 1957 catalog and closed by stating, "But only our name changes.

In 1960 the company hired the third generation of the Chesebro family, Robert Chesebro Jr.

In 1969 the board approved the purchase of 16 acres of land in the Sheboygan Industrial Park.

Construction of a modern new facility was started by early 1970 and would not stop until all 200,000 square feet were ready for the full-time manufacture of socks.

Refusing to wear a laundered sock, comedian Jerry Lewis began purchasing socks from Wigwam® by the gross in 1975.

Honoring sporting goods innovators, the National Sporting Goods Association inducted Robert Sr. into its Hall of Fame in 1978.

As globalization became a corporate buzzword, Wigwam® began focusing on international sales in the late 1980's.

A new comer in 1983 was the Moraine sock.

In December 1984 the first Wigwam® warehouse sale was started.

In 1992, Wigwam® unveiled its sports-specific line, patented and trademarked under the name Ultimax®. The customary design had moisture repelling (hydrophobic) yarns on the inside of the foot and the moisture absorbing (hydrophilic) fibers on the outside.

Upon obtaining a license agreement from the World Triathlon Corporation® in 1994, Wigwam® began utilizing the Ironman® logo on its line of Ultimax® cycling and running socks.

Wigwam’s Merino wool line was unveiled to the world in 1996.