Winnebago Industries Company History Timeline

1958
Work began at Modernistic Industries of Iowa on January 29, 1958.
1959
After negotiations failed to reopen the Forest City plant by February of 1959, five local businessmen purchased the trailer company, and John K. Hanson offered to manage it for the coming year.
1960
Winnebago grew rapidly throughout the 1960's, and Mr.
1961
On February 28, 1961, the company s name was changed to Winnebago Industries, Inc.
1966
Winnebago Industries was able to release the first motor home to the market in 1966.
1973
In 1973, Winnebago Industries, by now the continent s largest recreational vehicle maker, had amassed more than 400 acres of land holdings in Forest City, including 46.5 acres of factory floor space, or two million square feet in all.
Back in 1973, the company introduced a new model.
1974
At the end of 1974 Winnebago s payroll stood at 1,600 people.
1977
Also in 1977, Winnebago celebrated the manufacture of its 100,000th motor home.
1979
In May of 1979 motor home production at Winnebago was halted for six weeks to reduce excess inventory owing to reduced consumer demand.
1980
The 1980 lines of motor homes were smaller and more fuel efficient.
Winnebago went through another financial crisis in the late 1980's, and Mr.
1981
With a more assured business future, Winnebago saw yet another boardroom shuffle in 1981.
1984
In order to further improve productivity, Winnebago moved part of its sewing operation from Forest City, Iowa, to Juarez, Mexico, in 1984.
1985
Changes to the Winnebago boardroom in 1985 included John V. Hanson rejoining the company management as deputy chairman.
1986
In 1986 Gerald Gilbert became president and chief executive officer of the company, while Richard Berreth was appointed executive vice-president of operations.
1987
Sales for 1987 were posted at 406.4 million, leading to earnings of 19.97 million, or 78 cents per share.
1988
John K. Hanson said of the company's performance that year, according to a 1988 annual report The company failed to fully participate in the growth of the motor home industry during the second half of the year.
1989
Winnebago posted a loss of 4.67 million on sales of 437.5 million in 1989.
1990
To stem losses, Winnebago began an austerity program in 1990 and increased the marketing of its Warrior and Spirit micro-mini motor home models, which offered superior fuel efficiency.
1991
An earnings loss in 1991 was posted at 29.3 million, or 1.18 per share.
1992
In 1992 sales for the company increased to 294.9 million.
Nonetheless the recession had eased in 1992, and the Gulf War and its harmful trading effects had ended.
1997
Kisiel, Ralph, Winnebago Introduces Revamped Rialta, Automotive News, January 13, 1997.
1998
Miller, Joe, Winnebago Climbs Back into Conversion Vans, Automotive News, May 11, 1998.
The company also made the commitment to install the latest technological advancements in RV manufacturing, thus resulting in the increase of its original equipment manufacturing program that brought in over 30 million in new sales during 1998.
2010
2010 can also be considered as another transformational year for Winnebago Industries.
2017
The company has over 4,000 employees and generated over 1.5 billion in revenues in 2017.
2020
2020 Fortune Media IP Limited.
Founded
1958
Company Founded
Headquarters
Forest City, IA
Company Headquarter

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