WorkForce Software CEO and leadership

30-year software veteran experienced in growing and scaling enterprise software companies. My leadership style is focused around the 3C’s: culture, customers, and community. Investor and board member at Indiggo and Piñata. Board member of veteran’s charity, Merging Vets & Players. Companies often don't have the experience or know-how to drive global expansion and growth. As an experienced executive and entrepreneur, I know how to take small, medium and large companies to the next level by optimizing their infrastructure and personnel. In order to accelerate growth, organizations need to develop a solid vision and specific strategies that combine with their technology to position them as market leaders.- Startups- Strategy- Leadership- Management- Global- Go-to-Market- Analytics- Team Management- Mergers & Acquisitions

As a Co-founder and Chief Executive Officer, Mr. Kevin Choksi is responsible for product strategy and setting the strategic direction for WorkForce Software. With more than 19 years experience in the workforce management field, Mr. Choksi has become known as a thought leader and visionary in the industry. He frequently speaks on trends and innovations in the workforce management space. Mr. Choksi holds an MBA and a BSE in computer engineering from the University of Michigan

I have extensive experience in building world-class sales and services organizations. Prior to Aria Systems, I served as WW SVP for Sales and Alliances for PivotLink, where I gained valuable experience with the SaaS business model. Additionally, I was Group Vice President of North America Business User Sales at SAP. At SAP I was responsible for driving the value of business user solutions, including SAP BusinessObjects Business Intelligence, Enterprise Performance Management, and Governance, Risk, & Compliance. I joined SAP in 2007 through the OutlookSoft acquisition, where I was Vice President of Sales. My core skillset is around financial and buisness process improvement per my time as an Assistant Vice President of Finance for First Union, where I focused on launching the credit card business, growing alternative revenue channels and M&A activities,

Technology Services Executive with skills in services delivery, organizational transformation and revenue growth. Experienced in delivering enterprise and SaaS software products and services that maximize the value of the product for global customers. Known for ability to connect with customers, analyze their business needs and provide effective global technology solutions.

► SERVICES LEADERSHIP - A transformational and innovative services leader that combines accountability with a collaborative approach to engage, value, and respect all members of the team. Successful record of leading and growing revenue and expanding margins in successful companies.

► TALENT DEVELOPMENT - Excellent ability to attract, hire and organize talent across multiple disciplines. Utilize a motivational leadership and employee empowerment style to enable teams to exceed expectations. Led teams that are consistently recognized for outstanding contributions.

► CUSTOMER SUCCESS - Excellent ability to enable customers to use software to solve real-world problems. Passionate about solving problems and building world-class customer focused teams for high growth companies

Specialties: Professional Services, Customer Success, Business Transformation, Entrepreneurial Leadership, Software/Process Development, Profit and Loss Accountability, Software as a Service (Saas), Sales, Account Management, Strategic Planning & Development, Systems Design & Implementation, High Volume Transaction Processing, Relationship Building, Electronic Commerce Systems, Project Portfolio Management (PMO), Organizational Leadership, High Revenue Growth, Strong Presentation Skills, Supply Chain Management, Innovation, Product Development, Mergers & Acquisitions,

Sandra Moran is the Senior Vice President and Chief Marketing Officer at LLamasoft where she leads the global marketing organization’s customer adoption, demand creation, brand, and go-to-market strategy. Sandra is a high impact marketing executive and transformational leader with a proven ability to formulate and execute marketing strategies that drive business growth. As a global-minded and enthusiastic leader, Sandra is experienced at developing a company’s capability to continually identify what customers value in order to uncover new areas of growth.



Before joining LLamasoft, Sandra served as the CMO at both SurgeonCheck and INTTRA. As CMO, Sandra spearheaded the development of programs and initiatives such as the go-to-market strategy, brand identity, product marketing, digital customer acquisition, social engagement, client relationship building, and paths to new business.



At LLamasoft, Sandra provides solutions for Fortune 500 companies through innovative digital transformation to design custom, cost-efficient, effective, supply chains to enable revenue growth. Sandra’s expertise is her ability to communicate the accelerated growth that software and technology can enable for her clients.



Sandra has more than 20 years of experience enabling software and technology companies to strengthen their brand and accelerate revenue growth through a customer-centric approach. Having held leadership roles in marketing, sales, new business, and product management, Sandra has built many successful, high-performing, cross-functional teams.



Sandra earned a Bachelor’s degree in Business Analytics and Research from Texas A&M University.

Strategic Branding

Corporate Communications

Market Opportunity Identification | Go-To-Market Planning | Product Launch

New Business Development

Public and Analyst Relations

Interactive & Technically-Enabled Marketing | e-Commerce | Website Evolution

Digital Demand Creation | Customer Loyalty Marketing

Media Planning & Buying

Social Engagement

Multi-channel Sales and Marketing

Enterprise SaaS Solutions

P&L Accountability

Public Speaking

Start-up, Transformation, and High Growth Environments

Highly accomplished financial and operational leader, with demonstrated achievements at technology start-ups, Fortune 500 companies, a major league sports franchise and a top CPA firm. Achievements include strengthening profit and performance through expertise and execution designed to improve company liquidity, cash flow and profitability. As CFO of a public software company, helped lead a significant turnaround and financial overhaul of the company. Also directed the IPO process as the Corporate Controller of Salesforce.com. Built multiple IT and finance organizations and managed IT, HR and Legal departments. Coordinated start-up operations in China and supported international operations on four continents. Specialties include:▪ IPO and M&A readiness ▪ Venture and Debt Fundraising ▪ Investor Relations ▪ Financial Systems & ERP Implementation ▪ Working Capital Management ▪ SEC and Management Reporting ▪ Risk Management ▪ Strategic Planning ▪ Audit Preparedness ▪ Budgeting, Forecasting and Planning ▪ Multiple Entity Reporting ▪ GAAP and Regulatory Compliance

Entrepreneurial technology executive with product development, M&A, product management, strategic marketing and line-of-business management experience.

Specialties: Achieving disciplined collaboration and strategic alignment across organizational silos in growing technology companies - while enhancing overall operational efficiency.

As a Co-founder and Chief Executive Officer, Mr. Kevin Choksi is responsible for product strategy and setting the strategic direction for WorkForce Software. With more than 19 years experience in the workforce management field, Mr. Choksi has become known as a thought leader and visionary in the industry. He frequently speaks on trends and innovations in the workforce management space. Mr. Choksi holds an MBA and a BSE in computer engineering from the University of Michigan

30-year software veteran experienced in growing and scaling enterprise software companies. My leadership style is focused around the 3C’s: culture, customers, and community. Investor and board member at Indiggo and Piñata. Board member of veteran’s charity, Merging Vets & Players. Companies often don't have the experience or know-how to drive global expansion and growth. As an experienced executive and entrepreneur, I know how to take small, medium and large companies to the next level by optimizing their infrastructure and personnel. In order to accelerate growth, organizations need to develop a solid vision and specific strategies that combine with their technology to position them as market leaders.- Startups- Strategy- Leadership- Management- Global- Go-to-Market- Analytics- Team Management- Mergers & Acquisitions