World and Main Leadership

Brenda Heffelfinger is a Chief Mktg Ofcr/Head:Product Mgmt at World and Main (Cranbury) LLC. She has experience at Newell Brands Inc..

Ned Finch is a Vice President, Direct Materials Procurement & VAVE PMO at Newell Brands Inc. and Chief Operating Officer at World and Main (Cranbury) LLC and is based in Huntersville, North Carolina. He has worked as Senior Buyer at Nine West Group, Chief Operating Officer (on sabbatical) at Unaffiliated, and Senior VP:Global Supply Chain & Ops at JARDEN CORP. Ned attended University of Kansas KU between 1980 and 1984 and Indiana University between 1985 and 1987.

Nick is a technology leader with a track record of driving improvement and efficiency within the technology, logistics and eCommerce functions. Having held executive positions in both an IT and Distribution capacity, he brings a breadth of experience to ensure H2 Brands Group technology infrastructure remains strategically aligned with the goals of internal and external stakeholders.

H2 Brands was formed in 2020 via the integration of World and Main, LLC, Shurline LLC, Bulldog Hardware LLC and Craig Electronics. H2 Brands is a leader in both branded & private label products sold thru retail, eCommerce and distributor channels. The company has 19 brands, representing over 12,000 products in 31 product categories - from fans to faucets to flashlights and more. The new entity is headquartered in Cranbury, NJ and is comprised of one manufacturing plant, 3 distribution centers and a 65 employee sourcing/logistics office in China.

In prior roles Nick has managed the research, selection and successful implementation of ERP systems within Fortune 1000 companies. His experience extends to interfacing systems across multiple IT platforms, and overseeing EDI relationships with the largest retailers in the nation. Through the implementations of Transportation Management Systems (TMS) and Voice Directed picking systems, he has driven out waste from the supply chain. A practical understanding of the LEAN disciplines and tools, strong interpersonal skills and an analytic mind have enabled him to successfully bridge the technology and operations management disciplines. At H2 Brands, this technology and logistics expertise is being deployed in his GM role over the eCommerce business to profitably scale significant growth in this channel

Nick holds an MBA with a concentration in Information Technology. Specialties: IT management, Logistics, Freight, Accounting, Process Automation, LEAN methodologies, EDI, ASN, eCommerce platform expertise (1P, 1P Drop Ship, 3P FBM and FBA), ISO9001, SSAE-16