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Wpp Group Holdings Llc history
Wpp Group Holdings Llc company history timeline
His biggest coup came in 1989, when he added the Ogilvy Group to his empire.
1992: CommonHealth, a virtual healthcare marketing network, is launched.
In 1997, WPP purchased a stake in Peapod, an online shopping service based in the United States; Syzygy, a digital media firm based in London; and HyperParallel, a San Francisco-based data mining firm.
WPP's frantic expansion pace continued in 1999 as the group made further investments in advertising communications-related firms and also acquired several companies, including Steve Perry Consultants, Shire Hall Group, Perspectives, The Brand Union, Blanc and Otus, Dazai Advertising, and P. Four.
Turnover increased by nearly 50 percent over 2000 figures and pre-tax profits climbed by 12 percent.
2001: Tempus Group plc is purchased.
WPP was also the first marketing services company to publish a sustainability report (in 2002), and remains a leader in the field as a member of the FTSE4Good Index and the Dow Jones Sustainability Index.
WPP is ranked 41 out of 500 in Newsweek’s Green Rankings 2011
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Wpp Group Holdings Llc may also be known as or be related to WPP GROUP HOLDINGS LLC and Wpp Group Holdings Llc.