WSB-TV history

In 1950, Cox bought Atlanta's other major newspaper, The Atlanta Constitution, from its longtime owners, the Howell family.

The FCC dismissed the complaints and approved the sale of the channel 8 license to Broadcasting, Inc., in August 1951.

In 1956, the WSB stations moved into the noted "White Columns" building, designed and built according to the Colonial Revival style, a defining characteristic of Atlanta architecture.

Local celebrity Aubrey Morris joined WSB in 1957 from the Atlanta Journal to be Atlanta’s first radio newscaster.

In December 1965, WSB was the first television station in Georgia to broadcast live in color, beginning with Ruth Kent's Today in Georgia program.

1. In January 1986, the station debuted the current number "2" logo it continues to use to this day, making WSB-TV one of a few ABC affiliates that does not use the ABC Circle in its branding.

In 1998, WSB Radio moved into new facilities incorporating four columns from their long-time headquarters into the rear garden of the new building.

WSB-TV is located less than one block south of the building formerly utilized by WXIA when that station moved its operations to WATL's studios in 2008.

On March 12, 2011, WSB-TV and WGCL-TV turned on their ATSC-M/H signals for the first time, becoming the first stations in the Atlanta area to offer Mobile DTV broadcasts.

In February 2019, it was announced that Apollo Global Management would acquire Cox Media Group and Northwest Broadcasting's stations.