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The station signed on March 1, 1953 as WFBG-TV. The call letters came from the initials of the station's founder, William F. B. Gable, owner of Gable's Department Store in Altoona.
In 1956, WFBG-AM-FM-TV was sold to the Annenberg family's Triangle Publications.
In 1969, then-Governor of Pennsylvania Milton J. Shapp accused Triangle of using its three Pennsylvania television stations—WFBG-TV, WFIL-TV (now WPVI-TV) in Philadelphia and WLYH-TV (now WXBU) in Lebanon—to conduct a smear campaign against him.
Following a large divestiture of stations to Capital Cities Communications in early 1971, Triangle sold its remaining outlets, including the WFBG stations, to Gateway Communications in December 1971.
The sale was finalized in September 1972, with the radio stations spun off to its general manager in accordance with FCC's cross-ownership policy, and channel 10 being renamed as WTAJ-TV; the new call letters were chosen to acknowledge the station's large viewership in Johnstown.
Until 1982, Johnstown and Altoona–State College were separate markets.
WJNL changed its calls to WFAT, and struggled as a low-rated independent station for a decade before going dark in 1991; the frequency was eventually reallocated to the Pittsburgh area, and is now home to that market's CW outlet, WPCW.
Gateway Communications merged with SJL Broadcasting in December 2000.
SJL changed its name to Montecito Broadcast Group in 2005.
Granite Broadcasting has since purchased WBNG, and on July 26, 2006, Nexstar Broadcasting Group purchased WTAJ and WLYH for $56 million.
On March 1, 2013, WTAJ kicked off its 60th anniversary with a celebration from the Altoona location of Wolf Furniture.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Sinclair Broadcast Group | 1986 | $3.1B | 8,400 | 645 |
| ION Media Networks | 1993 | $415.0M | 425 | - |
| Cornerstone Television Network | 1979 | $14.5M | 50 | - |
| TEGNA | 2015 | $3.1B | 6,883 | 145 |
| WPLG | 1957 | $3.2M | 198 | - |
| WFMZ | 1976 | $1.8M | 50 | 1 |
| WKMG | 1997 | $20.0M | 350 | - |
| KOB 4 | 1948 | $29.6M | 100 | - |
| KJRH | 1954 | $9.5M | 110 | - |
| WJET-TV | - | $13.0M | 175 | - |
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WTAJ News may also be known as or be related to WTAJ News, WTAJ TV and WTAJ-TV.