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WTOL 11 Overview

WTOL, virtual and VHF digital channel 11, is a CBS-affiliated television station licensed to Toledo, Ohio, United States, serving northwest Ohio and southeast Michigan.
The staff at WTOL 11 come from unusually diverse demographic backgrounds. The company is 51.5% female and 39.4% ethnic minorities. The diversity in WTOL 11 employees extends to employee political beliefs. Its employees are politically diverse and represent a balanced blend of political orientations, with 50.0% Democrats and 50.0% Republicans. Despite their political differences, employees at WTOL 11 seem to be happy. The company has great employee retention with staff members usually staying for 4.1 years.
WTOL 11 is a medium media company with 350 employees and an annual revenue of $97.0M that is headquartered in Ohio.


Broadcasting and Media





Founded in



Toledo, OH



Organization Type


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WTOL 11 Company Rankings

WTOL 11 is ranked #5 on the Best Media Companies to Work For in Ohio list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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WTOL 11 Demographics Summary

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

WTOL 11 Gender Distribution


Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for WTOL 11. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • WTOL 11 has 350 employees.

  • 51% of WTOL 11 employees are women, while 49% are men.

  • The most common ethnicity at WTOL 11 is White (61%), followed by Black or African American (17%) and Hispanic or Latino (11%).

  • WTOL 11 employees are most likely to be members of the Democratic Party.

  • On average, employees at WTOL 11 stay with the company for 4.1 years.

  • The average employee at WTOL 11 makes $59,000 per year.

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WTOL 11 Employee Political Affiliation

WTOL 11 employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a WTOL 11 employee was by Pat Laplatney. Pat Laplatney donated $2,600 to the Republican Party.


Democratic Party

50.0 %

Republican Party

50.0 %

Employee Political Donations

NameJob TitlePartyDonation
Pat LaplatneyChief Executive OfficerRepublican Party$2,600
Paul EriksenRegional ControllerRepublican Party$1,000
Paul McTearPresident/Chief Executive OfficerRepublican Party$650
Cheryl OnceaSales ManagerDemocratic Party$500
Jeff RosserSenior Vice PresidentDemocratic Party$500
Paul McTear JrPresident/Chief Executive OfficerRepublican Party$500
James RosserGroup Vice PresidentRepublican Party$500
JIM UpchurchSystems AdministratorDemocratic Party$469
Jasmine ThornewellDigital Media AssistantDemocratic Party$442
Patrick LaplatneyVice President, Business DevelopmentRepublican Party$300
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WTOL 11 Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$10M - $100M

Founded in


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WTOL 11 Competitors

Average Salarydesc
Ion Media
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Scripps Networks Interactive
Salary Range49k - 104k$72k$71,653
A+E Networks
Salary Range49k - 101k$71k$70,922
Salary Range49k - 98k$70k$69,999


Salary Range47k - 89k$66k$65,511
Crain Communications
Salary Range44k - 90k$64k$63,658
Salary Range43k - 90k$63k$62,831
Tribune Media Co
Salary Range44k - 87k$63k$62,527
AMC Networks
Salary Range42k - 88k$61k$61,012
Univision Holdings
Salary Range39k - 84k$58k$58,165

Frequently Asked Questions about WTOL 11

When was WTOL 11 founded?

WTOL 11 was founded in 1958.

How many Employees does WTOL 11 have?

WTOL 11 has 350 employees.

How much money does WTOL 11 make?

WTOL 11 generates $97.0M in revenue.

What industry is WTOL 11 in?

WTOL 11 is in the broadcasting and media industry.

What type of company is WTOL 11?

WTOL 11 is a private company.

Who are WTOL 11's competitors?

WTOL 11 competitors include The Blade, KPLC, AMC Networks, Nexstar Media Group, Tribune Media Co, Wmc-tv, Ion Media, NBC12 WWBT Richmond, Entravision Communications, LIN TV, KLAS-TV, Univision Holdings, Scripps Networks Interactive, TEGNA, Crawford Group, Media General Operations, A+E Networks, Crain Communications, FOX Sports, Hearst.

Where is WTOL 11's headquarters?

WTOL 11's headquarters is in Toledo, OH.

What is WTOL 11's website?

You can find the WTOL 11 website at www.wtol.com.

Are You An Executive, HR Leader, Or Brand Manager At WTOL 11?

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Zippia gives an in-depth look into the details of WTOL 11, including salaries, political affiliations, employee data, and more, in order to inform job seekers about WTOL 11. The employee data is based on information from people who have self-reported their past or current employments at WTOL 11. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by WTOL 11. The data presented on this page does not represent the view of WTOL 11 and its employees or that of Zippia.

WTOL 11 may also be known as or be related to Raycom Media Inc, Toledo Eleven News and WTOL 11.