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Falls & Co company history timeline

1951

Marc and Lois Wyse founded Wyse Advertising in 1951.

1956

The firm grew quickly, expanding to eight employees and having billings of over $1 million by 1956.

1962

In 1962, Lois Wyse came up with the classic slogan for one of their clients, the J. M. Smucker Co.-"With a name like Smucker's, it has to be good." The slogan provided Smucker's with national brand recognition.

1967

Wyse Advertising opened a New York City office in 1967.

1970

Since then 36 other books have appeared with the Lois Wyse name—poetry, essays, other children's books and in 1970, “Mrs.

1989

Our firm began as a partnership between a Cleveland based advertising agency and a Detroit public relations firm in 1989, both owned by Ross Roy Advertising from Detroit.

1990

Wyse was named one of the 30 "hottest" agencies in the country in 1990, having had billings of $140 million the previous year.

1994

The agency lost the J. M. Smucker Co. account in 1994 and the agency was forced to close its New York office.

1995

By the end of 1995 the agency counted Renaissance Hotels and Applebee's International among its clients and had almost $140 million in annual billings.

2004

In 2004, Marc Wyse, then 81, still served as chief executive of Wyse Advertising and the agency counted FirstEnergy, POLYONE CORP., ROYAL APPLIANCE MANUFACTURING CO., the University Hospitals Health Systems (see UNIVERSITY HOSPITALS OF CLEVELAND) among other as its clients.

2007

In 2007, Henderson County received an application on behalf of Mountain Development Company, LLC, developer, (later renamed Seven Falls, LLC) for the Seven Falls Golf and River Club.

2010

In June of 2010, Henderson County declared that the Seven Falls development was in default of the performance guarantee and the developer failed to complete the required infrastructure improvements.

2012

In October of 2012, Henderson County reached a settlement with Lexon Insurance Company regarding the bond provided by Lexon for development work on the Seven Falls Golf and River Club subdivision.

In 2012, Falls Digital was born, supporting companies undergoing a digital transformation to improve their marketing effectiveness and customer experience.

2019

Falls acquired the iconic Cleveland- based advertising agency, Wyse, in the fall of 2019.

2020

2020 CCP AmendmentsView the 2020 CCP OnlineWhat is a Comprehensive Plan?

2022

© 2022 Henderson County | 1 Historic Courthouse Square Hendersonville NC 28792

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Founded
1951
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Headquarters
Cleveland, OH
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Falls & Co history FAQs

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Falls & Co may also be known as or be related to Falls & Co, Falls LLC and Wyse Advertising.