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Yahoo Company History Timeline


The "yahoo.com" domain was created on January 18, 1995.

In 1995, a search engine function, called Yahoo! Search, was introduced.


Yahoo began offering free e-mail from October 1997 after the acquisition of RocketMail, which was then renamed to Yahoo! Mail.


In 1998, Yahoo decided to replace AltaVista as the crawler-based search engine underlying the Directory with Inktomi.

By 1998, Yahoo was the most popular starting point for web users, and the human-edited Yahoo Directory the most popular search engine, receiving 95 million page views per day which was triple the number compared to rival Excite.


Yahoo's two biggest acquisitions were made in 1999 – that of Geocities for $3.6 billion, and Broadcast.com for $5.7 billion.


Its stock price skyrocketed during the dot-com bubble, Yahoo stocks closing at an all-time high of $118.75 a share on January 3, 2000.

Yahoo began using Google for search in 2000.


However, after the dot-com bubble burst, it reached a post-bubble low of $8.11 on September 26, 2001.


In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007.


In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for $44.6 billion.

The company struggled through 2008, with several large layoffs.


In September 2011, she was removed from her position at Yahoo by the company's chairman Roy Bostock, and CFO Tim Morse was named as Interim CEO of the company.


In an email sent to employees in April 2012, Thompson reiterated his view that customers should come first at Yahoo.

On July 15, 2012, Marissa Mayer was appointed President and CEO of Yahoo, effective July 17, 2012.

In early 2012, after the appointment of Scott Thompson as CEO, rumors began to spread about looming layoffs.


The company also announced plans to open a San Francisco office in July 2013.

On August 2, 2013, Yahoo acquired Rockmelt; its staff was retained, but all of its existing products were terminated.


On December 12, 2014, Yahoo completed the acquisition of video advertising provider BrightRoll for $583 million.


The Wall Street Journal's Douglas MacMillan reported on February 2, 2016 that Yahoo's CEO Marissa Mayer was expected to cut 15% of its workforce.

On July 25, 2016, Verizon Communications announced that it had agreed to purchase Yahoo's core Internet business for $4.83 billion.


On June 8, 2017, Yahoo shareholders approved the company's sale of some of its Internet assets to Verizon for $4.48 billion.

Company Founded
Sunnyvale, CA
Company Headquarter
David Filo,Jerry Yang,Oliver Pedersen
Company Founders
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