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Yamaha Corporation of America Inc company history timeline

1960

In 1960, Yamaha Corporation of America was established and marketed fully of various music and audiovisual instruments in the United States.

Principal Subsidiary Companies: Yamaha has numerous operating subsidiaries, including Yamaha of America, which was founded in 1960.

Yamaha also became involved in fiberboard reinforced plastics (FRP). It produced its first sailboat made entirely of the plastic in 1960.

1961

In 1961 Nippon Gakki won a prominent contract to provide a total of 53 grand pianos to the Los Angeles Board of Education.

1964

Having worked well in Japan, Nippon Gakki sponsored overseas musical events and education beginning in 1964, when it opened the first Yamaha school in the United States.

1966

With the help of the Ministry of Education, Nippon Gakki founded the nonprofit Yamaha Music Foundation in 1966 to sponsor festivals and concerts and run the music schools.

1967

1967: First concert grand piano is produced.

In 1967 the company’s first concert grand piano was built.

Five years in development, the company produced is first concert grand piano in 1967.

1968

In 1968 Nippon Gakki started exporting trumpets, trombones, and xylophones.

1970

If your upright piano is 45" or shorter and has seven numbers, it was manufactured in Hamamatsu, Japan after January, 1970.

1971

1971: Production of semiconductors begins.

Because no manufacturer would develop an IC for Nippon Gakki’s relatively limited demand, the company built a plant in 1971 to make its own.

1979

While Nippon Gakki’s sales in 1979 remained steady, a favorable exchange rate boosted earnings to a record ¥15 billion.

1980

In 1980 Nippon Gakki opened an electronic keyboard plant in Georgia in the hope that basing this new venture in the United States would ease trade tension.

Since 1980 Yamaha product marketing has begun to focus on piano production, with a built-in computer to record and playback the shows.

By the end of the decade, it was seen that 1980 represented the decade’s peak of profitability.

1981

The company's first major blunder actually came from its affiliate, Yamaha Motor, which in 1981 unwisely tried to unseat Honda from its top position in motorcycles.

The company’s first major blunder actually came from its affiliate, Yamaha Motor, which in 1981 unwisely tried to unseat Honda from its top position in motorcycles.

In 1981 second-place motorcycle manufacturer Yamaha Motor tried to gain market share in the United States against first-place Honda.

1982

1982: The first Disklavier pianos are produced.

1983

Electronics research paid off well with the 1983 introduction of the DX-7 digital synthesizer, which went on to become the best-selling synthesizer ever.

In 1983 the company put its LSIs themselves on the market.

Further difficulties, however, were in store when Hiroshi, the third generation of Kawakamis, became the company’s seventh president in 1983.

1984

By 1984 the company had become so diversified that one of Kawakami’s first actions was to decentralize even further.

1987

“Yamaha’s First Century,” Music Trades, August 1987.

It was in celebration of its 100th anniversary in 1987 that the firm’s corporate name was changed to Yamaha Corporation.

1990

Another marketing miscalculation at the other end of the decade left Yamaha with 200,000 unsold wind instruments in 1990.

1992

Yamaha constructed 1992 America's Cup challenge boat "Nippon"

1993

In 1993 the Silent Piano series was introduced to great success.

In 1993, Yamaha successfully launched Silent Piano and then Silent Trumpet, Drum, Violin, Cello and other various musical instruments.

1995

In 1995, Yamaha introduced a similarly functional electronic trumpet mute and sold 13,000 of them in the first few months.

YMC received 1995 TPM Special Award "ACE Plant" waste incineration and recycling facility constructed and operation started at YMC headquarters.

1996

In fiscal 1996 some 25 percent of Yamaha's total sales came from outside Japan.

1997

morris, kathleen. "play it again, seisuke." financial world, 22 november 1997.

1998

Yamaha went on to post solid results for the 1998 fiscal year: net income of ¥13.48 billion ($101.3 million) on revenues of ¥608.99 billion ($4.58 billion).

2000

2000: Yamaha posts a net loss of $384 million for the fiscal year ending in March; newly installed President Shuji Ito initiates a restructuring program.

"Environment 2000 Plan" announced Yamaha is first domestic manufacturer to be awarded international ISO9002 certification for motorcycles, snowmobiles, ATVs PT. Yamaha Motor Parts Manufacturing Indonesia (YPMI) founded Yamaha Motor Argentina S.A. (YMARG) founded

"Environment 2000 Plan" announced

2007

In July 2007, the Yamaha Corporation was finally bought by a minority shareholder of the Kemble family.

Jeffrey was responsible for the preparation and success of the Yamaha concert grand at the 2007 Scottish International Piano Competition, something that he found very interesting and quite a challenge against Steinway and Bluthner pianos.

2010

Nine Yamaha Motor factory and office sites win ISO14001 certification 2010 Environmental Action Plan "Eco Cite YAMAHA" announced

2020

Long-term vision "Frontier 2020" established along with new medium-term management plan as its Phase One

2022

"Yamaha Corporation ." International Directory of Company Histories. . Encyclopedia.com. (June 22, 2022). https://www.encyclopedia.com/books/politics-and-business-magazines/yamaha-corporation-1

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1960
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