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Homepage - Yocream company history timeline

1977

1977: The company incorporates as the Yogurt Stand, Inc., and later changes its name to International Yogurt Company, Inc.

1979

The lawsuit had its roots in 1979 when General Mills registered the name Yo Creme for an as-yet-undetermined product that would complement its Yoplait line.

1981

Consequently, the company cut back its outlets to ten and began taking steps in 1981 to get its premium-priced product into grocery stores where 70 to 80 percent of all ice cream sales occurred.

1982

International Yogurt, although aware of this, decided to go forward with Yo Cream in 1982, reasoning that since there was still no Yo Creme product, there would be no problem.

1987

1987: The company holds its initial public offering and begins national distribution through NORPAC.

International Yogurt entered into a ten-year exclusive agreement with the NORPAC Group in 1987 to expand its sales nationally. It also began selling its products in 14 PX's and military commissaries and at Dunkin' Donuts shops in 1987.

1989

By the end of 1989, Yo Cream was available in 46 states--although only 12 to 15 percent of its sales occurred in retail stores.

1993

Then suddenly in 1993, investors took notice and the company's stock price quadrupled.

1996

Another big break came in 1996 with an agreement with SYSCO Corporation, the nation's largest foodservice distributor, to supply frozen yogurt and sorbet under SYSCO's label.

1997

1997: The company exits its marketing agreement with NORPAC.

1999

In 1999, as the popularity for smoothies grew, it debuted a bottled frozen smoothie product called Bountiful Harvest at Wal-Mart.

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Founded
1976
Company founded
Headquarters
Portland, OR
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Homepage - Yocream may also be known as or be related to Homepage - Yocream, The Dannon Company, YOCREAM INTERNATIONAL INC and YoCream International, Inc.