Younique CEO and leadership

Co-founder and Chief Visionary Officer Melanie Huscroft is the heart and face of Younique. Despite the company’s colossal growth, Melanie’s personal touch and creativity run through every department and aspect of Younique.

Melanie continues a hands-on approach to product selection, naming, and branding, with each Younique product’s persona reflecting her own.

Melanie teamed up with her brother, Founder and Chief Executive Officer Derek Maxfield, in September 2012 to create an entirely new experience in direct sales as a means of supporting The Younique Foundation. From its inception, Younique leveraged Melanie’s experience in advertising, art, marketing, purchasing, and sales as well as her flair for fashion and beauty. Her 16-year career as a full-time homemaker, wife, and mother of four likewise prepared Melanie to connect with the company’s Younique Presenters at a deeper level.

She understands the wins and struggles inherent with the stay-at-home role, and she appreciates the limitless power and potential women possess. Melanie’s passion is tied up in the visual identity of Younique’s brand, from website and catalog design to the packaging, even down to the very details of the coveted charms Younique Presenters receive for various achievements.

She takes pride in the company’s Younique Presenter-first focus, including using Younique Presenters instead of professional models to represent the brand. While Melanie has many professional accomplishments, she is most proud of her marriage and family. She also spends her time and resources involved with the community.

Steve Carlile joined Younique as Chief Marketing Officer in January of 2021. Carlile has spent two decades building global brands through marketing. He most recently led global marketing at Isagenix International, where he oversaw a holistic brand redesign and digital transformation with a focus on enhanced user experience, elevated imagery, messaging, and brand positioning.

Ben Riley joined Young Living in June 2016 when he stepped in as senior director of Global Sales. Since that time, he has held the roles of regional president of North America and, most recently, executive vice president of Global Sales. With an MBA from Duke University and more than 15 years of experience in network marketing and fast-moving consumer goods, Ben has served as VP of leadership at Visi, VP of sales at Avon in Australia and New Zealand, managing director for 4Life ANZ, and general manager for Melaleuca ANZ. Ben also worked as an expatriate in Taiwan and South Korea and speaks fluent Korean and passable Mandarin. In total, he has spent more than 10 years building businesses internationally and loves understanding and learning from other cultures and people. Ben’s true beginnings with Young Living started in 1998, when he worked at a Young Living warehouse while attending college. He describes the feeling of being part of the Young Living family as similar to the feeling of coming home. Now, he is particularly passionate about working for the best personal empowerment vehicle he has ever been a part of.

Over twenty years of broad and deep experience across the private and public sector with demonstrated success in:

• Corporate and transactional work (domestic and international), including M&A, securities and finance, strategic planning, leading negotiations, document drafting, and financial reporting

• Domestic and international regulatory compliance across a variety of industries, including technology, consumer goods, foods/dietary supplements, and communications

• Counseling and leading executives and boards through both critical and routine regulatory enforcement actions

• Leading compliance program development and execution, including regulatory and corporate governance, and board of director support

• Hands-on litigation management (domestic and international), including pre-litigation strategy and internal investigations

• Partnering with business peers to formulate and efficiently direct corporate IP strategy

• Developing legal and compliance departments and staff through goal-oriented mentoring and value-centric growth

Joey Toscano is Younique’s Chief Experience Officer. In his role, Joey focuses on the company’s digital innovation strategy, including e-commerce, mobile apps, Back Office, and other digital tools for Younique Presenter's success.

Joey has been with Younique since its inception, working to execute Founder Derek Maxfield’s vision and ideas into useable technology. Having worked with direct sales companies previously, Joey saw a need for better software and user experience in the industry.

He built the company’s initial software and online experience, including its e-commerce, Back Office, and social media. As Younique grew, Joey oversaw its software development, customer care, user experience, and marketing departments before shifting his focus wholly to future and long-term strategy. Crafting meaningful experiences and understanding people are Joey’s passions.

He’s fascinated by the psychological interplay of digital experiences and people’s actions, and this interest has fueled Joey’s career. A background in photography and digital arts, coupled with a knack for programming, positioned Joey to excel in UX. He has worked in the tech industry for 20 years, including in the health, home automation, and education sectors.

While getting Younique off the ground, Joey also helped launch a STEM after-school education center, building the software to teach children programming and robotics. Joey thrives on projects that get his creative side going-especially where his passions for music, technology, and art intersect.

He spent most of his 20s living the musician’s dream, touring the United States with his band. He continues to dabble in diverse projects like building custom web apps for record labels and providing custom art direction and design.

With a bachelor's degree in Mathematics & Computer Science and a decade of network engineering experience, I joined Younique over six years ago as a proven technical leader of fast-paced startup companies. While leading development teams at NetSteps (Inc 500’s 11th fastest growing private software company in America in 2010), I managed development operations for NetSteps’ largest client, Scentsy, helping them become Inc. 500’s Fastest-Growing Consumer Products and Services Company in the country.

During my tenure at Younique I've overseen the company's Information Technology, Logistics, Enterprise Resource Planning, Business Intelligence, Software Development, and Cyber Security operations. Together with an exceptional team of skilled and talented professionals, I've helped to implement systems, processes, and technologies that have enabled the company to grow from 10,000 to over 1 million presenters, generate $400 million in annualized revenue, and expand operations into 12 countries supported by 6 global distribution centers.

As a CISSP-certified CIO, I'm acutely focused on innovative technologies and processes that safeguard, streamline, and accelerate Younique's data and operations, empowering our amazing force of Presenters to build self-esteem in women around the world as they provide opportunities for personal growth and financial reward and affect the mainstream perception of both inner and outer beauty.

My wife, Gina, and I reside in American Fork, Utah, where we love spending time outdoors with our six children, daughter-in-law, son-in-law, and two grandchildren. We're passionate about our faith and the responsibiliies of freedom, the cause of the Younique Foundation, and the power of micro-finance entreprenuerism to lift the shackles of poverty.

Shawn Stevens is a COO at Younique and is based in Utah. He has worked as Numerous Direct and Indirect Purchasing Management Roles at TOYOTA MOTOR CORP, ►Vice President of Strategic Sourcing & Quality Assurance (Chief Procurement Officer) at GREAT ATLANTIC & PACIFIC TEA CO INC, and Vice President Global Procurement (Chief Procurement Officer) at Michael Kors. Shawn attended Campbellsville University between 1994 and 1998.

Travis Harrison is a Chief Supply Chain Officer at Younique and is based in City Metropolitan Area, New York City, New York. He has worked as Supply Planner at Nestlé and Vice President Supply Chain Professional at L OREAL. Travis studied at The Ohio State University Fisher College of Business between 2003 and 2005.

Co-founder and Chief Visionary Officer Melanie Huscroft is the heart and face of Younique. Despite the company’s colossal growth, Melanie’s personal touch and creativity run through every department and aspect of Younique.

Melanie continues a hands-on approach to product selection, naming, and branding, with each Younique product’s persona reflecting her own.

Melanie teamed up with her brother, Founder and Chief Executive Officer Derek Maxfield, in September 2012 to create an entirely new experience in direct sales as a means of supporting The Younique Foundation. From its inception, Younique leveraged Melanie’s experience in advertising, art, marketing, purchasing, and sales as well as her flair for fashion and beauty. Her 16-year career as a full-time homemaker, wife, and mother of four likewise prepared Melanie to connect with the company’s Younique Presenters at a deeper level.

She understands the wins and struggles inherent with the stay-at-home role, and she appreciates the limitless power and potential women possess. Melanie’s passion is tied up in the visual identity of Younique’s brand, from website and catalog design to the packaging, even down to the very details of the coveted charms Younique Presenters receive for various achievements.

She takes pride in the company’s Younique Presenter-first focus, including using Younique Presenters instead of professional models to represent the brand. While Melanie has many professional accomplishments, she is most proud of her marriage and family. She also spends her time and resources involved with the community.

Co-founder and Chief Visionary Officer Melanie Huscroft is the heart and face of Younique. Despite the company’s colossal growth, Melanie’s personal touch and creativity run through every department and aspect of Younique.

Melanie continues a hands-on approach to product selection, naming, and branding, with each Younique product’s persona reflecting her own.

Melanie teamed up with her brother, Founder and Chief Executive Officer Derek Maxfield, in September 2012 to create an entirely new experience in direct sales as a means of supporting The Younique Foundation. From its inception, Younique leveraged Melanie’s experience in advertising, art, marketing, purchasing, and sales as well as her flair for fashion and beauty. Her 16-year career as a full-time homemaker, wife, and mother of four likewise prepared Melanie to connect with the company’s Younique Presenters at a deeper level.

She understands the wins and struggles inherent with the stay-at-home role, and she appreciates the limitless power and potential women possess. Melanie’s passion is tied up in the visual identity of Younique’s brand, from website and catalog design to the packaging, even down to the very details of the coveted charms Younique Presenters receive for various achievements.

She takes pride in the company’s Younique Presenter-first focus, including using Younique Presenters instead of professional models to represent the brand. While Melanie has many professional accomplishments, she is most proud of her marriage and family. She also spends her time and resources involved with the community.