Consumer Brands

The 10 Largest Razor Blade Brands In The United States

Largest Razor Blade Brands Research Summary

The largest razor blade brand in the US is Panasonic Corporation of North America, with a revenue of $65.76 billion and 271,869 employees.
As of 2023, the global razor blade industry has a market size of $2.189 billion.
Roughly 5 trillion disposable razor blades are used around the world per year.
The global razor blade market is projected to grow at a CAGR of 1.1% through 2028.

The personal care and shaving razor blade industry is one of the most lucrative markets globally. Despite its humble appearance, the sector has seen tremendous growth, driven by consumers’ increasing awareness of personal grooming influenced by social media, fashion, and lifestyle trends.

In 2026, razor blade sales continue to rise as more individuals seek high-quality grooming products to enhance their personal care routines. The United States remains a central player in this market, showcasing a mix of established brands and innovative newcomers, particularly in online and subscription-based services.

The demand for both high-end and disposable razor blades is on the rise among all demographics, with the average American using about 12 razor blades annually. This article provides an overview of the leading razor brands, highlighting their contributions to the booming industry.

Amount of razor blades used per year

10 Largest Razor Blade Brands in the United States

Here are the top ten largest razor blade brands in the United States by total annual revenue:

Panasonic Corporation of North America. Newark, New Jersey

2022 Annual Revenue: $65.76 billion
Number of Employees: 271,869

Panasonic, widely recognized for its electronics and home products, also boasts a robust line of personal care items, including razor blades and electric shavers. It ranks as the eighth most popular razor brand in the U.S. based on revenue.

Some of Panasonic’s top-selling razors include the Men’s Electric 4-Blade Cordless Shaver and the Dual-Blade Electric Razor. Founded in March 1918, Panasonic’s North American headquarters is located in Newark, New Jersey.

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Philip Morris International. Cambridge, Massachusetts

2022 Annual Revenue: $31.762 billion
Number of Employees: 114,000

Philip Morris International, known for its diverse range of products, ranks as the ninth-largest razor blade brand in the U.S. The company focuses on improving global health and well-being, aiming to enhance the lives of 2.5 billion people by 2030.

The North American division, headquartered in Cambridge, Massachusetts, offers popular shaving products like the Philips Norelco Shaver Series.

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Gillette. Boston, Massachusetts

2022 Annual Revenue: $10.3 billion
Number of Employees: 101,000

Gillette is a household name in razor blades and a leader in the U.S. market, providing top-quality safety razors and personal care products for over 120 years, with sales accounting for about 50% of the U.S. shaving market.

Owned by Procter & Gamble, Gillette’s extensive product range is used by millions globally. The brand continues to innovate, adapting to changing consumer preferences.

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Bic USA. Shelton, Connecticut

2022 Annual Revenue: $2.48 billion
Number of Employees: 10,471

Bic USA is renowned for its affordable and practical products, including razors. With a mission to simplify daily life, Bic has become a trusted name for disposable razors, known for their reliability and affordability.

The North American headquarters is located in Shelton, Connecticut, where Bic continues to innovate in the personal care space.

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Venus. Boston, Massachusetts

2022 Annual Revenue: $300 million
Number of Employees: 28,700

Venus, one of the foremost brands for women’s razors, is celebrated for its ergonomic designs and high-quality blades. As part of Gillette’s portfolio, Venus has set benchmarks in women’s shaving products.

The brand offers various products tailored for women’s needs, including the Venus Embrace and Venus ProSkin Moisture Rich razors, which emphasize comfort and efficiency.
Harry’s. New York, New York

2022 Annual Revenue: $239.1 million
Number of Employees: 600

Harry’s has rapidly ascended the razor blade market, known for its subscription model that delivers high-quality razors straight to consumers. Founded in 2012, Harry’s emphasizes simplicity and affordability in its product offerings.

In addition to their subscription service, Harry’s also retails a variety of shaving essentials across North America and Europe.
American Safety Razor. Cedar Knolls, New Jersey

2022 Annual Revenue: $93.0 million
Number of Employees: 3,000

Founded in 1906, American Safety Razor has established itself as a significant player in the industry, known for its innovative approaches to shaving. Now owned by Edgewell Personal Care, the company continues to thrive in a competitive market.

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Billie. New York, New York

2022 Annual Revenue: $90 million
Number of Employees: 80

Billie stands out in the razor blade market for its dedication to women’s grooming needs and its commitment to fair pricing, eliminating the “pink tax” on its products. The brand promotes body positivity and has gained a loyal following for its high-quality shaving essentials.
Schick. North Bergen, New Jersey

2022 Annual Revenue: $34.8 million
Number of Employees: 160

Founded in 1926, Schick is known for its innovative and environmentally friendly shaving solutions. The brand has developed a variety of patented products aimed at enhancing the shaving experience for consumers worldwide.

Schick is marketed in over 20 countries and is owned by Edgewell Personal Care, continuing to innovate in shaving technology.
Dollar Shave Club. Venice, California

2022 Annual Revenue: $50 million
Number of Employees: 300

Dollar Shave Club has carved a niche in the subscription razor market since its inception in 2011. Known for its humorous marketing and customer-friendly approach, the company offers a wide range of grooming products, from razors to skincare.

Razor Blade Company FAQ

Why are razor blades so expensive?

Razor blades are costly due to the precision manufacturing techniques involved. The production of razor blades requires high-quality steel, which is carefully cut and sharpened, making the process both expensive and time-consuming.
Is there a shortage of razor blades?

While the significant shortages of razor blades that were prevalent during the pandemic have eased, supply chain issues still affect availability. As of 2023, the average cost for razor blades has risen to $10 or more, reflecting ongoing market adjustments.
Why are men’s razors cheaper than women’s?

Men’s razors are often less expensive than women’s, a phenomenon often referred to as the “pink tax.” Research shows that women’s razors can cost 11% to 66% more than men’s, despite minimal differences in design.

Ranking the United States’ Largest Razor Blade Brands

This ranking of America’s top razor blade brands is based on total annual revenue. It focuses exclusively on sales made within the United States, providing a clear glimpse into the leading players in this competitive industry.

The list below offers essential insights into each company’s employee count, but rankings are determined solely by reported revenue.

Consumer Brands

Author

Elsie Boskamp

Elsie is an experienced writer, reporter, and content creator. As a leader in her field, Elsie is best known for her work as a Reporter for The Southampton Press, but she can also be credited with contributions to Long Island Pulse Magazine and Hamptons Online. She holds a Bachelor of Arts degree in journalism from Stony Brook University and currently resides in Franklin, Tennessee.

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