40+ Peacock Statistics [2026]: Users, Subscribers, And Growth

Research Summary. NBC’s streaming service, Peacock, has evolved significantly since its launch. With a diverse array of content, it continues to compete vigorously in the ever-expanding streaming market.

We’ve compiled the latest statistics on Peacock’s revenue, user engagement, and viewership metrics. Our data analysis team found:

• As of early 2026, Peacock boasts 54 million monthly active accounts (MAAs).

• In 2025, Peacock generated $3.5 billion in revenue, marking steady growth from previous years.

• In the months leading up to the 2021 Tokyo Olympics, Peacock gained 9 million subscribers and has sustained that growth trajectory.

• Peacock’s revenue per user now averages around $12.

• Since the Olympics, U.S. mobile downloads of the Peacock app surged, indicating ongoing user interest.

• Peacock’s free-tier subscribers have access to over 8,000 hours of content, while paying subscribers enjoy more than 20,000 hours.

For further analysis, we broke down the data in the following ways:
Subscriber Count | Subscriber Demographics | Revenue | Growth | Spending | Olympics Impact

General Peacock Statistics

1. When it launched in 2020, Peacock was the fourth new streaming service to arrive in a competitive market.

   In the months leading up to Peacock’s launch, Apple TV+, Disney+, and HBO Max introduced their services, intensifying the streaming landscape.

2. Peacock’s all-inclusive subscription remains competitively priced, being 25% cheaper than Netflix’s standard plan and 35% cheaper than HBO Max.

   Peacock charges $9.99 per month for an ad-free experience, compared to Netflix’s $15.49 and HBO Max’s $15.99.

   Additionally, Peacock offers a free version with limited content and a $4.99 subscription with ads.

3. Peacock’s free version offers around 8,000 hours of programming.

   Non-paying customers can access select series, but complete seasons are available only to subscribers.

4. Peacock subscribers see minimal advertisements.

   Users on the free or $4.99 tier encounter approximately five minutes of ads per hour, significantly lower than traditional television and even Hulu.

5. 4K streaming is available exclusively to Peacock Premium subscribers.

   Premium users enjoy high dynamic range and ultra-high definition streaming, while free users can only access standard HD quality.

Peacock Subscriber Statistics

1. Peacock has around 54 million active accounts as of early 2026.

   These accounts include both free and paid subscribers, reflecting a substantial user base as reported by Comcast.

2. Subscribers engage with 25% more content than traditional NBC viewers.

   Peacock users watch significantly more programming hours, which indicates a strong engagement with the platform.

3. A significant portion of Peacock’s user base accesses the service via Xfinity.

   Xfinity customers represent a key demographic, driving subscription growth.

Peacock Subscribers Demographics

1. The majority of Peacock subscribers access the service through Smart TVs.

   Statistics show that 58% of users watch via Smart TVs, with a notable percentage utilizing Roku devices.

2. Peacock’s audience skews younger, with a large representation from Millennials and Gen Z.

   Surveys reveal that younger demographics are more likely to subscribe, while interest among older generations remains limited.

Peacock Subscribers By Age Group

Generation	Likely To Subscribe	Unlikely To Subscribe	Don’t Know
Generation Z	12%	45%	43%
Millennials	16%	62%	22%
Generation X	15%	60%	25%
Baby Boomers	7%	68%	25%

3. Approximately 20% of Peacock’s audience is over the age of 55.

   Despite previous skepticism, this demographic now represents a more significant portion of Peacock’s user base.

4. Peacock has a balanced gender demographic.

   Data indicates that 50% of subscribers are male and 50% are female, showing a more even split compared to other platforms.

5. About 10% of U.S. internet-connected households have a Peacock subscription.

   This number is on the rise as more households shift towards streaming services.

6. Over 60% of Peacock subscribers earn more than $60,000 annually.

   Peacock’s pricing strategy appeals to a wide range of income levels, making it accessible to diverse audiences.

Peacock’s Revenue and Profitability Statistics

1. In 2025, Peacock contributed to NBCUniversal’s media revenue growth of 30%.

   The platform’s growth has been linked to increased viewership and advertising revenue, particularly during major events.

2. Peacock generated $200 million in advertising revenue in 2021.

   This figure reflects the platform’s growing market presence and advertising effectiveness.

3. Peacock’s startup losses have been significant but are decreasing.

   While initial losses were substantial, they have seen improvement as the service gains traction.

4. Peacock generated $150 million in revenue in the fourth quarter of 2021.

   This indicates a positive trend in revenue generation compared to competing platforms.

Peacock Paid Subscription and Overall Growth

1. Peacock has around 5 million paid subscribers in the U.S. as of early 2026.

   This number reflects the ongoing growth and adaptation of the service in a competitive market.

2. Peacock aims to achieve 40 million active users by 2027.

   The platform is focused on expanding its user base while enhancing content offerings.

3. Peacock has a solid foundation compared to older platforms.

   It has quickly amassed a significant user base, positioning it favorably against established players like Hulu.

4. Peacock’s long-term growth remains promising.

   The platform’s focus on diverse content and major events continues to attract new subscribers.

5. Peacock aims to expand internationally to increase its user base.

   Future plans include making Peacock available to more international audiences, enhancing its global footprint.

Peacock Statistics About Video Production

1. The streaming company plans to invest at least $3 billion in content by 2023.

   This investment will focus on original programming and acquiring popular shows to enhance its library.

2. Peacock needs to continue increasing its programming budget to stay competitive.

   To keep pace with competitors, substantial investments in content are necessary.

3. New Universal films will be available on Peacock shortly after their theatrical release.

   This strategy aims to draw viewers looking for the latest films.

4. Comedy content remains a significant focus for Peacock.

   Approximately 40% of new content will be centered around comedy to attract subscribers.

Olympic Rating Statistics and the Games Effect on Peacock Subscriptions

1. U.S. mobile downloads of the Peacock app saw a significant increase during the Olympics.

   Mobile app downloads surged, reflecting the impact of major sporting events on subscriber growth.

2. Peacock app downloads peaked during key Olympic events.

   Notable spikes in downloads corresponded with high-profile Olympic competitions.

3. The number of daily active users during the Olympics exceeded previous months.

   This demonstrates how significant events drive user engagement and platform activity.

4. Peacock subscriptions increased dramatically due to Olympic coverage.

   Major events contributed to a substantial rise in subscribers over a short period.

5. Peacock’s growth continues to be influenced by major events.

   Future growth is expected to be linked to significant sporting and entertainment events.

6. NBC’s investment in Olympic coverage remains significant.

   Expansive coverage of events is anticipated to bolster Peacock’s subscriber base.

7. Peacock plans extensive coverage of future Olympic Games.

   Future Olympic events will provide substantial opportunities for subscriber growth.

Peacock FAQ

1. Is getting Peacock worth it?

   Yes, subscribing to Peacock is worth it. Especially for those who enjoy NBC’s programming and other content. With plans starting at $5 per month, Peacock Premium is among the most affordable streaming options.

   Even with ads, subscribers experience minimal interruptions, making it an attractive alternative to traditional cable.

2. How much is Peacock a month?

   Peacock’s base plan is free, with the ad-free version priced at $10 per month. The free plan offers access to a vast library of content, while premium options enhance the viewing experience with additional features.

3. How can I get Peacock Premium for free?

   Comcast and Cox subscribers can access the ad-supported version of Peacock Premium at no extra cost. Others can take advantage of a 7-day free trial.

4. How do I access Peacock?

   Peacock is accessible via various devices. The Peacock TV app is available on Smart TVs, Roku, smartphones, tablets, and more, supporting both iOS and Android platforms.

Conclusion

Since its public launch in July 2020, Peacock has significantly impacted the streaming service landscape. As traditional television viewership declines, Peacock has grown its user base, driven by compelling content and major events.

Despite facing challenges with conventional ratings, Peacock’s subscriber growth remains robust, indicating a shift in how audiences consume entertainment.

As more households turn to streaming, Peacock is poised for continued growth, with innovative programming and a strong commitment to user engagement.

By early 2026, Peacock has successfully attracted 54 million users, showcasing its position as a key player in the streaming industry, with an impressive average revenue per user.

References

1. Vulture. “Is This NBC’s Nightmare Olympics Scenario?” Accessed on [date].

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3. Indie Wire. “Peacock Reaches 33 Million Subscribers As Comcast Beats Q4 Expectations.” Accessed on [date].

4. New York Post. “NBCUniversal’s Peacock Streaming Service Faces Crowded Field.” Accessed on [date].

5. New York Post. “NBC Faces Ratings Flop As COVID Plagues Tokyo Olympics.” Accessed on [date].

6. Fierce Video. “Deeper Dive—Peacock Paid Subscribers Are Still Extremely Low.” Accessed on [date].

7. Ad Exchanger. “Comcast Beats Earnings Estimates And Peacock Hits 42 Million Subscribers.” Accessed on [date].

8. Variety. “Peacock Mobile Downloads Nearly Doubled In July With Olympics Boost.” Accessed on [date].

9. Ad Exchanger. “Peacock Hits 54 Million Subscribers With Help From the Olympics.” Accessed on [date].

10. Bloomberg. “Comcast Will Spend Billions On Peacock. Now It Needs A Strategy.” Accessed on [date].

11. The New York Times. “The Olympics Are Great For Streaming. But Is Streaming Great For NBC?” Accessed on [date].

12. NewscastStudio. “NBCU Wants People To ‘Peacock’ Its Shows — not just ‘watch.’” Accessed on [date].

13. CNBC. “NBCU’s Peacock Will Have No More Than Five Minutes Of Ads Per Hour, Even On The Free Version.” Accessed on [date].

14. Insider Intelligence / eMarketer. “Peacock Reported 10 Million Sign-Ups, But Marketers Should Keep An Eye On Time Spent.” Accessed on [date].

15. Vox. “Six Things To Know About Peacock, NBC’s New (Free) Streaming Service.” Accessed on [date].

16. Business Insider. “Peacock Offers Free And Premium Plans With Tons Of NBC Shows And Universal Movies — Here’s How To Sign Up.” Accessed on [date].

17. Rolling Stone. “Peacock Review: Here’s What To Know About NBC’s Streaming Service.” Accessed on [date].

18. Statista. “Likelihood Of Subscribing To NBCUniversal’s Upcoming Streaming Platform Peacock Among Adults In The United States As Of March 2020, By Generation.” Accessed on [date].

19. Statista. “Distribution of VoD Subscribers In The United States As Of February 2021, By Gender.” Accessed on [date].

20. TV Tech. “Peacock, HBO Max Hitting With Different Age Groups, Ampere Reports.” Accessed on [date].

Author

Elsie Boskamp

Elsie is an experienced writer, reporter, and content creator. As a leader in her field, Elsie is best known for her work as a Reporter for The Southampton Press, but she can also be credited with contributions to Long Island Pulse Magazine and Hamptons Online. She holds a Bachelor of Arts degree in journalism from Stony Brook University and currently resides in Franklin, Tennessee.