31 Powerful Pinterest Statistics [2026]: Users, Revenue, And Trends For Marketers

Research Summary. Pinterest continues to be a significant player in social media and e-commerce, serving as a vital resource for marketers. Below are key statistics that highlight its impact:

• Pinterest boasts 444 million global monthly active users.

• 48% of social media users turn to Pinterest for product discovery and purchase planning.

• 76.7% of Pinterest users are female, while 15.3% are male.

• 85% of users access Pinterest via its mobile app.

• Pinterest generated $2.58 billion in revenue in 2021.

For a deeper dive into the data, check out the following sections:
General | User Behavior | User Demographics | Pins | Marketers and Businesses | Pinterest Search | Trends and Projections

General Pinterest Statistics

• Pinterest ranks as the 14th most popular social media platform globally.

  Currently, Pinterest has approximately 444 million monthly active users worldwide. Here’s how it compares to other leading social media platforms:

  Social Network	Number of Global Monthly Active Users
  Facebook	2.91 billion
  YouTube	2.56 billion
  WhatsApp	2 billion
  Instagram	1.48 billion
  Weixin/WeChat	1.26 billion
  TikTok	1 billion
  Facebook Messenger	988 million
  Douyin	600 million
  QQ	574 million
  Sina Weibo	573 million
  Kuaishou	573 million
  Snapchat	557 million
  Telegram	550 million
  Pinterest	444 million
  Twitter	436 million
  Reddit	430 million
  Quora	300 million

• 9.95% of U.S. social media visits are directed to Pinterest.

  Pinterest commands the second-largest share of social media traffic in the U.S., trailing only Facebook, which captures 71.85% of total visits.

  Twitter follows Pinterest with 8.62%, while Instagram takes 6.36%. YouTube accounts for 1.38%, Reddit has 1.06%, Tumblr claims 0.3%, and the rest is distributed among various other social networks.

• 31% of U.S. adults report using Pinterest.

  This positions Pinterest as the fourth most widely utilized social media platform in the U.S., behind YouTube, Facebook, and Instagram.

  The following table illustrates the top ten social media platforms based on user percentages among U.S. adults:

  Platform	Share of U.S. Adults Who Use It
  YouTube	81%
  Facebook	69%
  Instagram	40%
  Pinterest	31%
  LinkedIn	28%
  Snapchat	25%
  Twitter	23%
  WhatsApp	23%
  TikTok	21%
  Reddit	18%

Pinterest Statistics by User Behavior

• Pinterest users spend an average of 14.2 minutes a day on the platform.

  This figure remains lower than most major social media platforms, with LinkedIn users averaging less than one minute per day.

• 48% of social media users leverage Pinterest for product discovery and shopping.

  In comparison, Instagram sees only 10%, Facebook 14%, Snapchat 4%, and Twitter 7% for shopping activities.

• 83% of Pinterest users have made a purchase influenced by content found on the platform.

  This reflects the effectiveness of brands utilizing Pinterest for marketing, as users often discover products they were unaware of before.

• Pinterest users are 75% more likely to identify as habitual shoppers compared to non-users.

  Additionally, they are 40% more likely to express a love for shopping than those not using Pinterest.

Pinterest Statistics by User Demographics

• Pinterest has 86 million monthly active users in the United States.

• Brazil, Mexico, and Germany represent the largest user bases after the U.S.

• 47% of adult women in the U.S. use Pinterest.

• 16% of adult men in the U.S. use Pinterest.

• Globally, 76.7% of Pinterest users are women, 15.3% are men, and 8% are unspecified.

• Approximately 20% of all Pinterest users reside in the U.S.

Pinterest Statistics by Pins

• There are over 240 billion pins on Pinterest.

  This averages out to about 600 pins saved for each monthly active user.

• The average pin is repinned ten times.

  Moreover, pins can circulate for several months, extending their reach.

• Lifestyle images achieve average click-through rates (CTRs) that are 32% higher than product-only images.

  This indicates that showcasing products in real-life settings generates more engagement.

Pinterest Statistics for Marketers and Businesses

• Each Pinterest pin generates an average of two visits to external sites and six page views.

• Advertisers can potentially reach 43% of internet users through Pinterest.

• 64% of Pinterest users utilize the platform to discover trustworthy products and services.

• Pinterest shoppers have baskets 85% larger than those shopping on other platforms.

• Households on Pinterest are 39% more likely to make purchases and spend 29% more than the average household on those purchases.

Pinterest Statistics by Pinterest Search

• Over two billion searches are conducted on Pinterest each month.

• 97% of the top 1,000 Pinterest searches are unbranded.

• 85% of Pinterest users access the platform via the mobile app.

Pinterest Trends and Projections

• Pinterest’s revenue for 2021 was $2.578 billion.

  This marked a 52% increase from 2020. The following table shows Pinterest’s annual revenue growth since 2016:

  Year	Annual Revenue
  2016	$298.87 million
  2017	$472.85 million
  2018	$755.93 million
  2019	$1.143 billion
  2020	$1.693 billion
  2021	$2.578 billion

• Pinterest reported a profit of $316.4 million in 2021.

  This marked its first profitable year since at least 2016. Below is a summary of Pinterest’s annual net income from 2016 to 2021:

  Year	Net Income
  2016	-$182.1 million
  2017	-$130.44 million
  2018	-$62.97 million
  2019	-$1.36 billion
  2020	-$128.32 million
  2021	$316.4 million

• The global number of Pinterest users rose from 160 million in 2016 to 431 million in 2021.

  Here’s a breakdown of user growth over the years:

  Year	Global Monthly Active Users
  2016	160 million
  2017	216 million
  2018	265 million
  2019	335 million
  2020	459 million
  2021	431 million

Pinterest Statistics FAQ

1. Is Pinterest still popular?

   Yes, Pinterest maintains its popularity. While it may not rival the largest platforms like Facebook and TikTok in user numbers, it still attracts a notable 444 million monthly active users.

   Furthermore, 31% of U.S. adults utilize Pinterest, surpassing platforms like Twitter and LinkedIn in user share. Only YouTube, Facebook, and Instagram surpass Pinterest in terms of American adult users.

   A significant portion of social media users, at 48%, leverage Pinterest for shopping-related activities, compared to only 10% for Instagram, 14% for Facebook, 7% for Twitter, and 4% for Snapchat.

2. Who uses Pinterest the most?

   Women in the U.S. are the primary users of Pinterest. The U.S. leads with 86 million monthly active users, accounting for nearly 20% of Pinterest’s global audience.

   Moreover, 76.7% of Pinterest users are women, while 15.3% are men and 8% are unspecified. In the U.S., 47% of adult women report using Pinterest, compared to just 16% of adult men.

3. How many active users does Pinterest have?

   Pinterest has 444 million active users globally. Each of these users engages with the platform at least once a month.

   While this is significantly lower than the user counts of Facebook, YouTube, and Instagram, it exceeds Twitter’s 436 million monthly active users.

   In the U.S., Pinterest has 86 million monthly active users, representing 31% of American adults, ranking it as the third most popular social media platform in the U.S., behind YouTube (81%), Facebook (69%), and Instagram (40%).

4. What is Pinterest’s annual revenue?

   Pinterest’s annual revenue is $2.58 billion. This figure reflects its earnings for 2021, a substantial increase from the $1.69 billion reported in 2020.

   Notably, 2021 marked Pinterest’s first profitable year since at least 2016, following several years of losses ranging from $60 to $180 million annually, peaking at a loss of $128.32 million in 2019.

   In 2020, the company narrowed its losses to $128.32 million, and in 2021, it achieved a profit exceeding $316 million.

Conclusion

Pinterest is well-known for its visually appealing images related to events, home décor, and fashion, but it also stands out as a major shopping destination. With 48% of social media users relying on Pinterest to inform their purchasing decisions, it serves as an invaluable tool for marketers aiming to reach potential customers.

With a global user base of 444 million, businesses have access to a vast audience eager to discover new products. Notably, 83% of Pinterest users have made purchases based on content they encountered on the platform, emphasizing its effectiveness in driving sales.

References

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Author

Abby McCain

Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.