10 Largest Wine Brands in the United States (2026 Update)
Wine has been a cherished beverage since ancient times, evolving into a versatile drink suitable for any occasion. In the United States, wine remains the second most popular alcoholic beverage, following beer, with approximately 34% of American adults enjoying it.
Given this popularity, numerous brands cater to diverse tastes, budgets, and lifestyles. The wine industry is dynamic, with an average of 240 new wine brands introduced each year, reflecting shifts in consumer preferences.
As brands continuously adapt and innovate, consumers can find a vast selection of wines, even within the same label. So, which wine brands are leading the market in 2026? Below is a list of the top 10 best-selling wine brands based on their sales volume.
Detailed List of the 10 Best-Selling Wine Brands in 2026
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Barefoot
2022 Volume Sold: 18 million cases
Parent Company: E & J Gallo WineryOriginating from Modesto, California, Barefoot Wine was acquired by E & J Gallo Winery in 2005. Launched in 1986 by Michael Houlihan and Bonnie Harvey, it promotes the slogan: “Get Barefoot and Have a Great Time!”
Barefoot offers 17 unique blends, including Zinfandel, Shiraz, and Chardonnay, and is a favorite in markets like Canada, Europe, and Asia. The brand also supports sports through sponsorships and initiated the Barefoot Wine Beach Rescue Project with the Surfrider Foundation in 2007.
In recent years, Barefoot witnessed a remarkable growth of 19.2% in value and has introduced a wine-infused hard seltzer line.
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2022 Volume Sold: 15 million cases
Parent Company: E & J Gallo WineryGallo, the first brand established by E & J Gallo Winery, was co-founded by Ernest J. Gallo in 1933. This historical brand has become a staple globally, with 15 million cases sold in 2022.
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Yellow Tail
2022 Volume Sold: 11.5 million cases
Parent Company: Casella Family BrandsEstablished in 2000, Yellow Tail quickly became a leading imported wine brand in the U.S. Its main vineyard spans 540 acres in Riverina, Australia, producing various wines from multiple grape varieties.
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Changyu
2022 Volume Sold: 10.7 million cases
Parent Company: Changyu Pioneer Wine Co.As China’s oldest and largest wine brand, Changyu was founded in 1892 and is known for its innovative approaches to viticulture.
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2022 Volume Sold: 10.5 million cases
Parent Company: Constellation BrandsRenowned for its premium wines, Constellation Brands includes the Robert Mondavi label and continues to thrive in Napa Valley.
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2022 Volume Sold: 10.2 million cases
Parent Company: Trinchero Family EstatesEstablished in 1874, Sutter Home gained fame for its innovative White Zinfandel in 1972, now a staple in American wine culture.
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Hardys
2022 Volume Sold: 8.9 million cases
Parent Company: Accolade WinesHardys, a leading Australian brand, focuses on creating wines designed for food pairing, appealing to the modern culinary scene.
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Casillero del Diablo
2022 Volume Sold: 8.9 million cases
Parent Company: Concha y ToroAs the most popular Latin American wine, Casillero del Diablo boasts extensive vineyards across multiple countries and maintains a significant global presence.
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Great Wall
2022 Volume Sold: 7 million cases
Parent Company: China Foods LimitedGreat Wall, a major Chinese brand, continues to grow its international reputation, competing closely with other prominent labels.
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Echo Falls
2022 Volume Sold: 3.1 million cases
Parent Company: Accolade WinesLaunched in 2003, Echo Falls has become popular in the UK, offering a range of varietal wines and innovative products like fruit-infused variations.
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In conclusion, the wine industry continues to thrive and evolve, with brands adapting to consumer preferences and market trends. The brands listed above not only dominate sales but also reflect the diverse tastes and innovations within the world of wine. Whether you prefer a classic Cabernet Sauvignon or an adventurous wine-infused seltzer, there’s a brand for every palate.
Author
Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.
