20 Incredible Netflix Statistics [2026]: Subscribers, Revenue, And Trends

Research Summary. Netflix has become a dominant player in the global online movie and TV streaming landscape. Below are key statistics about the company:

• Netflix boasts 221.64 million subscribers around the globe.

• There are approximately 6,000 titles available on Netflix.

• Netflix earned $29.52 billion in annual revenue in 2021, reflecting its continued growth.

For more insights, we have categorized the data as follows:
Netflix Content | Subscribers and Users | Global | General

Netflix Statistics by Netflix Content

• There are around 2,400 Netflix original titles, which make up about 40% of the total library.

• Since 2013, Netflix originals have garnered significant recognition, receiving 129 Primetime Emmy nominations and winning 44 in 2021. Below is a breakdown of nominations and wins since 2013:

  Year	Nominations	Wins
  2013	13	3
  2014	31	7
  2015	34	2
  2016	54	9
  2017	91	20
  2018	112	23
  2019	117	27
  2020	160	21
  2021	129	44

• Personalized recommendations influence 80% of Netflix’s viewing choices, indicating that only 20% of content is discovered through search.

Netflix Statistics by Subscribers and Users

• 75% of Americans aged 18 to 34 have a Netflix subscription, with 72% of those aged 35 to 44 also subscribing. The percentage drops to 44% for those 65 and older.

• 52% of U.S. adults subscribe to Netflix, with an additional 11% having previously subscribed. About 7% currently access Netflix through someone else’s account.

• U.S. Netflix subscribers stream approximately 6.1 billion hours monthly. This figure has stabilized since the pandemic, serving as a benchmark for current consumption.

• The average Netflix user streams about 3.2 hours of content daily, reflecting a more balanced viewing pattern post-pandemic compared to the 2 hours per day average prior to COVID-19.

• Netflix experienced a decline of approximately 200,000 subscribers from late 2021 to early 2022, marking its first subscriber drop in nearly a decade.

Global Netflix Statistics

• Netflix generates the highest revenue in the U.S. and Canada, bringing in $12.97 billion in 2021. Here’s how its revenue breaks down by region:

  Region	Annual Revenue
  U.S. and Canada	$12.9721 billion
  Europe, Middle East, and Africa	$9.69982 billion
  Latin America	$3.57698 billion
  Asia Pacific	$3.2666 billion

• There are about 74.58 million Netflix subscribers in the U.S. and Canada, accounting for roughly one-third of its global subscriber base. The figures for other regions include 73.73 million in Europe, the Middle East, and Africa; 39.61 million in Latin America; and 33.72 million in the Asia Pacific.

• Netflix has produced 407 original movies, all of which are either released or in various stages of production.

• Netflix’s six-month customer retention rate is 72%, compared to Disney+ at 62%, and the Disney+ bundle at 68%. Other platforms like Discovery+ and Peacock have retention rates of 64% and 57%, respectively.

General Netflix Statistics

• As of 2021, Netflix’s market valuation stood at $239 billion, placing it among the top internet companies globally, following Amazon, Alphabet, Facebook, Alibaba, Tencent, and PayPal.

• Netflix’s revenue reached $24.9 billion in 2020. Here’s the historical breakdown of Netflix’s annual revenue:

  Year	Annual Revenue
  2011	$3.1 billion
  2012	$3.5 billion
  2013	$4.3 billion
  2014	$5.4 billion
  2015	$6.7 billion
  2016	$8.8 billion
  2017	$11.6 billion
  2018	$15.7 billion
  2019	$20.1 billion
  2020	$24.9 billion

• Netflix recorded a profit of $4.5 billion in 2020, marking a significant increase from previous years. Here’s how profits have evolved:

  Year	Profit
  2012	$50 million
  2013	$228 million
  2014	$403 million
  2015	$306 million
  2016	$379 million
  2017	$839 million
  2018	$1.6 billion
  2019	$2.6 billion
  2020	$4.5 billion

• Netflix’s subscriber count rose from 21.5 million in 2011 to 192.9 million in 2020. Here’s a year-by-year growth overview:

  Year	Subscribers
  2011	21.5 million
  2012	25.7 million
  2013	35.6 million
  2014	47.9 million
  2015	62.7 million
  2016	79.9 million
  2017	99 million
  2018	124.3 million
  2019	151.5 million
  2020	192.9 million

Netflix Statistics FAQ

1. How many Netflix subscribers are there?

   There are 221.64 million Netflix subscribers. The highest concentration is in the U.S. and Canada, with about 74.58 million subscribers in those regions. Europe, the Middle East, and Africa contribute 73.73 million, while Latin America has 39.61 million and the Asia Pacific region accounts for 33.72 million.

   Approximately 52% of American adults subscribe to Netflix, with an additional 11% having previously subscribed and 7% accessing the service via shared accounts.

   After a long period of growth, Netflix saw a decline in subscribers for the first time in 2022.

2. Who uses Netflix the most?

   The U.S. and Canada have the highest Netflix usage. Nearly one-third of Netflix’s 221.64 million global subscribers reside in these regions. In terms of demographics, 75% of U.S. adults aged 18 to 34 currently subscribe, alongside 72% of those aged 35 to 44.

3. Does Netflix make a profit?

   Yes, Netflix is profitable. In 2020, the company reported a profit of $4.5 billion, attributed to a surge in subscriptions during lockdowns. Despite losing subscribers in 2022, Netflix maintains profitability.

4. Is Netflix growing?

   Netflix’s growth has plateaued. After gaining a substantial number of subscribers during the pandemic, it saw a loss of 200,000 subscribers in early 2022, marking a shift in growth dynamics. However, revenue continues to rise, reflecting the ongoing demand for streaming services.

5. How many hours of Netflix are streamed every day?

   At the height of the pandemic, Netflix saw 203.8 million hours streamed daily. While this number has likely decreased, each subscriber was averaging around 3.2 hours of content daily during peak lockdown periods.

Conclusion

Netflix revolutionized home entertainment and continues to thrive with 221.64 million subscribers globally and annual revenue of $29.52 billion. While the pandemic significantly boosted its subscriber base, resulting in record streaming hours, Netflix faced challenges post-pandemic, including a subscriber decline due to increased competition and changing viewer habits. To remain competitive, Netflix has invested heavily in original content, with around 2,400 titles now part of its library.

References

1. Statista. “Number of Netflix Paid Subscribers Worldwide From 3rd Quarter 2011 to 1st Quarter 2022.” Accessed on [insert current date].

2. What’s On Netflix. “Netflix Originals Now Make Up 40% of Netflix U.S. Library.” Accessed on [insert current date].

3. Statista. “Number of Nominations and Wins for Netflix Original Programs at the Primetime Emmy Awards From 2013 to 2021.” Accessed on [insert current date].

4. Insider. “Why Netflix Thinks Its Personalized Recommendation Engine is Worth $1 Billion Per Year.” Accessed on [insert current date].

5. Statista. “Share of Adults with a Netflix Subscription in the United States as of August 2021, by Age Group.” Accessed on [insert current date].

6. Statista. “Share of Adults with a Netflix Subscription in the United States as of March 2020.” Accessed on [insert current date].

7. TV Insider. “We’re Watching Billions of Hours on Netflix.” Accessed on [insert current date].

8. Statista. “Revenue Generated by Netflix Worldwide in 2021, by Region.” Accessed on [insert current date].

9. Statista. “Number of Netflix Paying Streaming Subscribers Worldwide as of 1st Quarter 2022, by Region.” Accessed on [insert current date].

10. Movie Insider. “List of Netflix Originals Movies.” Accessed on [insert current date].

11. Derived From Data News. “Streaming Services See Slightly Higher Customer Retention with Ad-Free Plans.” Accessed on [insert current date].

12. Statista. “Market Capitalization of the Biggest Internet Companies Worldwide as of 2021.” Accessed on [insert current date].

13. Business of Apps. “Netflix Revenue and Usage Statistics (2022).” Accessed on [insert current date].

Author

Abby McCain

Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.