Research Summary. Netflix’s name has become nearly synonymous with online movie and TV streaming around the world. Here are some statistics about the company:
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Netflix has 221.64 million subscribers worldwide.
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There are close to 6,000 titles on Netflix.
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There was a total of 203.8 million hours of Netflix streamed per day during the 2020 COVID-19 quarantine.
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Netflix earned $29.52 billion in annual revenue in 2021.
For further analysis, we broke down the data in the following ways:
Netflix Content | Subscribers and Users | Global | General
Netflix Statistics by Netflix Content
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There are about 2,400 Netflix original titles.
These account for about 40% of the 6,000 total titles that Netflix offers.
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In 2021, Netflix originals were nominated for 129 Primetime Emmy Awards and won 44.
The streaming service’s original content has been nominated for Emmy awards since 2013, and here’s the breakdown of its nominations and wins for every year since then:
Year Nominations Wins 2013 13 3 2014 31 7 2015 34 2 2016 54 9 2017 91 20 2018 112 23 2019 117 27 2020 160 21 2021 129 44 -
80% of Netflix watch choices are driven by personalized recommendations from Netflix.
This means that just 20% of the content Netflix’s subscribers consume on the platform was found via search.
Netflix Statistics by Subscribers and Users
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75% of Americans between the ages of 18 and 34 have a current Netflix subscription.
While this is the age group that Netflix is most popular with, many 35- to 44-year-olds also use the platform, with 72% of this age group having Netflix subscriptions.
This percentage drops off as the age groups go up, with just 44% of Americans who are 65 and older subscribing to Netflix.
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52% of U.S. adults subscribe to Netflix.
This is the result of a 2020 survey, where an additional 11% have previously had a Netflix subscription but no longer do, and 7% use Netflix via someone else’s account.
25% of respondents have heard of Netflix but have never subscribed, and 4% have never heard of it.
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U.S. Netflix subscribers stream a total of 6.1 billion hours of Netflix per month.
This figure was calculated during the height of the COVID-19 pandemic lockdowns in 2020, so it’s likely that that number has dropped, but it’s still a helpful benchmark.
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The average Netflix user streams an average of 3.2 hours of Netflix content per day.
This was the statistic from 2020, when people were locked in their homes due to the COVID-19 pandemic, so it’s higher than the 2019 average of two hours per day.
In 2020, people were watching a combined total of 203.8 million hours of Netflix per day.
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The number of worldwide Netflix subscribers declined by about 200,000 from the end of 2021 to the beginning of 2022.
This is the first decline in subscribers the platform has seen since at least 2013.
Global Netflix Statistics
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Netflix earns the most revenue in the U.S. and Canada, making $12.97 billion in this region in 2021.
Here is how much revenue Netflix earned in each of its major regions in 2021:
Region Annual Revenue U.S. and Canada $12.9721 billion Europe, Middle East, and Africa $9.69982 billion Latin America $3.57698 billion Asia Pacific $3.2666 billion -
There are about 74.58 million Netflix subscribers in the U.S. and Canada.
The subscribers in these two countries make up about one-third of the platform’s total worldwide subscribers (221.64 million).
Europe, the Middle East, and Africa have a total of 73.73 million Netflix subscribers, Latin America has 39.61 million, and the Asia Pacific has 33.72 million.
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Netflix has 407 original movies.
These are movies that have either been released or have confirmed release dates and are nearing the end stages of production. This doesn’t account for Netflix’s original series.
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Netflix has a six-month customer retention rate of 72%.
This means that six months after a group of people subscribe to Netflix, 72% will still be there six months later. In comparison, Disney+ has a six-month retention rate of 62%, and the Disney+ bundle – which includes Disney+, Hulu, and ESPN+ – has a retention rate of 68%.
Discovery+’s six-month customer retention rate is 64%, Peacock’s is 57%, and Paramount+’s is 45%.
General Netflix Statistics
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Netflix’s market valuation is $239 billion as of 2021.
This puts it at number seven on the list of the world’s biggest internet companies, behind Amazon, Alphabet, Facebook, Alibaba, Tencent, and PayPal.
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In 2020, Netflix earned $24.9 billion in revenue.
Here is the breakdown of Netflix’s annual revenue from 2011 to 2020:
Year Annual Revenue 2011 $3.1 billion 2012 $3.5 billion 2013 $4.3 billion 2014 $5.4 billion 2015 $6.7 billion 2016 $8.8 billion 2017 $11.6 billion 2018 $15.7 billion 2019 $20.1 billion 2020 $24.9 billion -
Netflix earned $4.5 billion in profit in 2020.
This is an increase of almost $2 billion from its 2019 profits. Check out how Netflix’s profits grew year by year from 2012 to 2020:
Year Profit 2012 $50 million 2013 $228 million 2014 $403 million 2015 $306 million 2016 $379 million 2017 $839 million 2018 $1.6 billion 2019 $2.6 billion 2020 $4.5 billion -
Netflix’s subscribers increased from 21.5 million in 2011 to 192.9 million in 2020.
Here’s how this number has grown from year to year:
Year Subscribers 2011 21.5 million 2012 25.7 million 2013 35.6 million 2014 47.9 million 2015 62.7 million 2016 79.9 million 2017 99 million 2018 124.3 million 2019 151.5 million 2020 192.9 million
Netflix Statistics FAQ
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How many Netflix subscribers are there?
There are 221.64 million Netflix subscribers. These subscribers are found worldwide, but the most significant number is in the U.S. and Canada. About 74.58 million people subscribe to Netflix in these two countries, and another 73.73 million subscribers live in Europe, the Middle East, and Africa.
Latin America has 39.61 million Netflix subscribers, and the Asia Pacific region has 33.72 million.
About 52% of American adults subscribe to Netflix, and another 11% have had a subscription in the past but have canceled it. An additional 7% use Netflix but use someone else’s login information and aren’t actually subscribers themselves.
The number of Netflix subscribers around the world has been going up every year until 2021, when the number of subscribers dropped by about 200,000.
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Who uses Netflix the most?
The U.S. and Canada use Netflix the most. About one-third (74.58 million) of the streaming platform’s 221.64 million total subscribers live in these two countries, the most in any region.
Europe, the Middle East, and Africa bring 73.73 million subscribers to the table, but that is about two and a half continents’ worth of subscribers versus two countries’. Latin America brings 39.61 million subscribers to the table, and the Asia Pacific brings 33.72 million.
As far as age demographics go, Netflix is most popular with people between the ages of 18 and 34 in the U.S., as 75% of this age group have a current Netflix subscription. Adults between the ages of 35 and 44 aren’t far behind, though, with 72% of this demographic subscribing to Netflix.
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Does Netflix make a profit?
Yes, Netflix does make a profit. In 2020, the company earned $4.5 billion in profit, up from $2.6 billion the year before. This was due in large part to an increase of about 40 million subscribers that came to Netflix in 2020 as the COVID-19 pandemic lockdowns took effect.
Netflix’s profits have grown rapidly. In 2012, the company earned just $50 million in profit and $3.5 billion in annual revenue, and eight years later, in 2020, these numbers had increased by seven times and nine times, respectively.
Many people are concerned about Netflix continuing to be profitable because the company lost 200,000 subscribers between the end of 2021 and the beginning of 2022, but so far, that hasn’t impacted the fact that the company does make a profit.
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Is Netflix growing?
No, Netflix isn’t growing. In Q1 of 2022, the company reported that it had lost subscribers for the first time. It lost about 200,000 paid subscribers, which, while not an insignificant number, still didn’t negate the 40 million subscribers that Netflix gained in 2020.
As far as annual revenue goes, however, the company is still growing, as it earned $24.9 billion in 2020 and $29.52 billion in 2021. The company’s profits have been increasing as well, increasing from $2.6 billion in 2019 to $4.5 billion in 2020.
Much of this significant growth in 2020 was due to the COVID-19 pandemic, when people were watching more streamed entertainment than ever. So, as the world opened back up and the number of competitors to Netflix increased, it isn’t necessarily shocking that 200,000 people canceled their subscriptions recently.
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How many hours of Netflix are streamed every day?
203.8 million hours of Netflix are streamed every day. This was how much Netflix content people were watching at the height of the COVID-19 pandemic, so that number has likely gone down since then.
In 2020, each Netflix subscriber in the U.S. was watching an average of 3.2 hours of Netflix content per day. Although this number has likely gone down too, in 2019 – before the COVID-19 pandemic – the average American Netflix subscriber was watching about two hours per day.
In total, U.S. Netflix subscribers were watching a total of 6.1 billion hours of content each month in 2020.
Conclusion
Netflix changed the home entertainment world when it was first launched, and it has continued to be a powerhouse with 221.64 million subscribers worldwide and annual revenue of $29.52 billion.
During the COVID-19 pandemic, Netflix became even more popular, adding 40 million subscribers between 2019 and 2020. Those subscribers then watched a total of 203.8 million hours of Netflix content every day in the U.S. alone during quarantine, or 6.1 billion hours a month.
But things aren’t all rosy for the company, as Netflix lost about 200,000 subscribers between 2021 and 2022 as pandemic lockdowns lifted and streaming platform competition increased. To help secure its place in viewers’ streaming libraries, Netflix has been producing its own content, and about 2,400 of the platform’s 6,000 titles are now Netflix originals.
References
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Statista. “Number of Netflix Paid Subscribers Worldwide From 3rd Quarter 2011 to 1st Quarter 2022.” Accessed on May 11, 2022.
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What’s On Netflix. “Netflix Originals Now Make Up 40% of Netflix U.S. Library.” Accessed on May 11, 2022.
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Statista. “Number of Nominations and Wins for Netflix Original Programs at the Primetime Emmy Awards From 2013 to 2021.” Accessed on May 11, 2022.
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Insider. “Why Netflix Thinks Its Personalized Recommendation Engine is Worth $1 Billion Per Year.” Accessed on May 11, 2022.
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Statista. “Share of Adults with a Netflix Subscription in the United States as of August 2021, by Age Group.” Accessed on May 11, 2022.
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Statista. “Share of Adults with a Netflix Subscription in the United States as of March 2020.” Accessed on May 11, 2022.
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TV Insider. “We’re Watching Billions of Hours on Netflix.” Accessed on May 11, 2022.
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Statista. “Revenue Generated by Netflix Worldwide in 2021, by Region.” Accessed on May 11, 2022.
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Statista. “Number of Netflix Paying Streaming Subscribers Worldwide as of 1st Quarter 2022, by Region.” Accessed on May 11, 2022.
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Movie Insider. “List of Netflix Originals Movies.” Accessed on May 11, 2022.
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Derived From Data News. “Streaming Services See Slightly Higher Customer Retention with Ad-Free Plans.” Accessed on May 11, 2022.
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Statista. “Market Capitalization of the Biggest Internet Companies Worldwide as 2021.” Accessed on May 11, 2022.
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Business of Apps. “Netflix Revenue and Usage Statistics (2022).” Accessed on May 11, 2022.
Author
Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.
