21 Amazing TikTok Statistics [2026]: Essential Insights for Marketers on TikTok Usage, User Demographics, and Revenue

Research Summary. Launched in China in 2016 and internationally in 2017, TikTok has become a dominant force in the social media landscape. Here are the latest statistics about TikTok that marketers need to know:

• TikTok boasts 1 billion monthly active users worldwide.

• Approximately 150 million active TikTok users are in the U.S.

• 61% of TikTok users fall between 16 and 24 years old.

• TikTok ranks as the sixth most popular social network globally in terms of active users.

For deeper insights, we’ve categorized the data as follows:
Demographics | User Behavior | Trends

General TikTok Statistics

• There have been 656 million TikTok downloads globally.

• TikTok’s reach in the U.S. is 50.3%.

• Global user spending on TikTok reached $1.2 billion annually.

• On average, 167 million TikTok videos are consumed every minute.

• TikTok’s annual revenue is estimated at $9.4 billion.

TikTok Statistics by User Demographics

• 32.5% of TikTok users in the U.S. are aged 10 to 19.

  This age group constitutes the largest share of users, followed by 29.5% who are in the 20 to 29 age bracket. Below is the breakdown of TikTok users by age group:

  Percentage of TikTok Users by Age Group

  Age Group	Share of TikTok Users
  10-19	32.5%
  20-29	29.5%
  30-39	16.4%
  40-49	13.9%
  50+	7.1%

• 54% of TikTok users worldwide are women.

  This equates to approximately 570 million female users and 430 million male users globally.

  

• The United Arab Emirates has the highest TikTok penetration rate at 105.2%.

  This suggests that a significant portion of the UAE population engages with TikTok. Here are the top five countries by penetration rate:

  TikTok Penetration Rate By Country

  Country	TikTok Penetration Rate
  United Arab Emirates	105.2%
  Saudi Arabia	103.3%
  Malaysia	77.7%
  Chile	73.4%
  Thailand	69.1%

  The U.S. ranks 19th with a TikTok penetration rate of 50.3%.

TikTok Statistics by User Behavior

• 30% of TikTok users spend less than one hour a week on the app.

  This is the most common usage pattern, while 11% spend five to ten hours weekly, and about 6% use it for more than ten hours.

  

• The average U.S. TikTok user spends 1,080 minutes monthly on the platform.

  This figure indicates a significant increase in engagement over the years.

• 68% of TikTok users reported viewing someone else’s video in the past month.

  In comparison, 55% indicated uploading their own videos during the same timeframe.

• 63% of TikTok users liked someone else’s video recently.

  Additionally, 54% commented on videos, 63% followed other users, and 50% shared videos on other social media platforms.

• TikTok is the sixth-most popular social network globally based on monthly active users.

  Here are the top ten networks and their global monthly active users:

  Number of Global Monthly Users by Social Network

  Social Network	Number of Global Monthly Active Users
  Facebook	2.95 billion
  YouTube	2.51 billion
  WhatsApp	2 billion
  Instagram	2 billion
  Weixin/WeChat	1.30 billion
  TikTok	1 billion
  Facebook Messenger	931 million
  Douyin	715 million
  Telegram	700 million
  Snapchat	635 million

TikTok Trends and Projections

• The number of TikTok users in the U.S. surpassed the anticipated 89.7 million by 2023.

  By 2023, TikTok reached 150 million users, showing a robust growth trajectory from 66.5 million in 2020 and 78.7 million in 2021.

  

• TikTok’s annual revenue soared from $63 million in 2017 to $9.4 billion in 2022.

  Below is the breakdown of TikTok’s annual revenue:

  TikTok’s Annual Revenue Each Year (2017-2022)

  Year	Revenue
  2022	$9.4 billion
  2021	$4.6 billion
  2020	$1.9 billion
  2019	$350 million
  2018	$150 million
  2017	$63 million

• TikTok’s first-time installs increased from 131.5 million in 2017 to 740 million in 2021.

  In 2020, the app peaked at 980.7 million first-time installs. Below is the breakdown of first-time TikTok installs:

  Number of First-Time TikTok App Installs (2017-2022)

  Year	Number of First-Time TikTok App Installs
  2022	N/A
  2021	740 million
  2020	980.7 million
  2019	738 million
  2018	655 million
  2017	131.5 million

• TikTok is the most recent social media app to achieve one billion monthly active users.

  The platform reached this milestone in September 2021, making it the second-fastest social network to reach this mark, just after Facebook Messenger, which took 4.9 years.

TikTok Statistics FAQ

1. How many people use TikTok?

   Approximately 1 billion people use TikTok every month. This positions TikTok as the sixth-largest social media platform, following Facebook (2.95 billion), YouTube (2.51 billion), WhatsApp (2 billion), Instagram (2 billion), and Weixin/WeChat (1.30 billion).

   In the U.S., there are 150 million TikTok users as of 2023, with an expected annual growth rate of around 8%.

2. Who uses TikTok the most?

   Young individuals aged 10 to 19 are the predominant users of TikTok. This group represents the largest share at approximately 32.5%. Following closely is the 20 to 29 age group, which accounts for 29.5% of users.

   Women make up 54% of TikTok’s user base globally, and while the U.S. has the highest number of users, the UAE leads in penetration rate at 105.2%.

3. How fast did TikTok grow?

   TikTok’s revenue surged by over $4.5 billion within its initial five years of international launch. The platform earned $63 million in 2017, its first year, and by 2022, it had increased to $9.4 billion.

   TikTok is also the second-fastest social media platform to reach 1 billion monthly active users.

4. How much is TikTok worth?

   TikTok’s estimated value is $9.4 billion. This figure reflects the revenue generated in 2022, a significant increase from $63 million in its first international year.

   These earnings stem from TikTok’s extensive user base, contributing $1.2 billion in annual global spending.

5. How does TikTok generate revenue?

   TikTok earns money through advertising, in-app purchases, and e-commerce. Advertising is a primary revenue stream, with brands paying for ad placements and sponsored hashtags.

   The app also allows in-app purchases where users can buy virtual currency to tip creators during live sessions, with TikTok taking a commission from these transactions.

   Lastly, TikTok integrates e-commerce features, enabling users to shop directly within the app, further contributing to its revenue.

6. Do TikTok creators receive compensation?

   Yes, TikTok creators can earn money. Those with significant followings can monetize their accounts through TikTok’s Creator Next program, which has specific eligibility criteria.

   Additionally, creators often partner with brands for sponsored content, further diversifying their income streams.

Conclusion

In just a few years, TikTok has established itself as a leading social media platform, boasting over 1 billion monthly active users and annual revenues of $9.4 billion.

Ranked sixth in global popularity by active users, TikTok is also the second-fastest platform to reach this milestone, following Facebook Messenger. With 167 million TikTok videos viewed every minute and the average U.S. user spending 1,080 minutes monthly, the platform is a significant player in the digital marketing landscape.

Marketers should continue to leverage TikTok’s expansive reach and user engagement to maximize their advertising efforts and connect with younger demographics effectively.

References

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2. Statista. “Media Usage in an Internet Minute as of August 2021.” Accessed on April 18, 2026.

3. Statista. “Distribution of TikTok Users in the United States as of September 2021, by Age Group.” Accessed on April 18, 2026.

4. Statista. “Average Weekly Time Users Spend on TikTok Worldwide in 2021.” Accessed on April 18, 2026.

5. Statista. “Monthly TikTok App User Engagement in the United States From October 2019 to March 2020.” Accessed on April 18, 2026.

6. GWI. “Is TikTok Setting the Scene for Music on Social Media?” Accessed on April 18, 2026.

7. Statista. “Number of TikTok Users in the United States From 2020 to 2023.” Accessed on April 18, 2026.

8. Business of Apps. “TikTok Revenue and Usage Statistics (2023).” Accessed on April 18, 2026.

9. Statista. “Number of First-Time TikTok Installs From 2017-2021.” Accessed on April 18, 2026.

10. Statista. “Fastest Social Networks Worldwide to Reach 1 Billion Monthly Active Users as of September 2021.” Accessed on April 18, 2026.

11. Statista. “TikTok Penetration in Selected Countries and Territories as of January 2023.” Accessed on March 22, 2026.

12. Statista. “Distribution of TikTok Users Worldwide as of January 2023, by Gender.” Accessed on March 22, 2026.

13. Wallaroo. “TikTok Statistics – Updated March 2023.” Accessed on March 22, 2026.

14. Statista. “Most Popular Social Networks Worldwide as of January 2026, Ranked by Number of Monthly Active Users.” Accessed on March 22, 2026.

15. BusinessofApps. “TikTok Revenue and Usage Statistics (2026).” Accessed on March 22, 2026.

16. NBC News. “TikTok now has 150 Million active Users in the U.S., CEO to tell Congress.” Accessed on March 22, 2026.

Author

Abby McCain

Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.