Find a Job You Really Want In
Top 10 Cities in Wisconsin with the Toughest Job Markets in 2026
Swipe left for slideshow. Article continues below.
At Zippia, our goal is to navigate the country in search of the best and worst job markets.
In this article, we focus on the cities in Wisconsin that present the most significant challenges for job seekers in 2026, following our previous analysis of the best job markets in the state.
These cities are currently facing hurdles that hinder job growth and opportunities for advancement.
After analyzing data from the 100 largest cities in Wisconsin, we identified the ten cities where job seekers are likely to face the most difficulties:
- Merrill
- Manitowoc
- Wausau
- Racine
- Wisconsin Rapids
- Green Bay
- Chippewa Falls
- Marshfield
- Milwaukee
- Whitewater
Continue reading to discover our methodology.
For additional insights on Wisconsin’s job market, be sure to explore:
- The 100 Highest Paying Jobs in Wisconsin
- The 100 Highest Paying Jobs in Milwaukee
- The 100 Largest Companies in Wisconsin
How We Identified Wisconsin’s Toughest Job Markets
To determine the cities facing the greatest challenges for job seekers in Wisconsin, we focused on urban areas with populations exceeding 5,000.
This approach allowed us to analyze data from 100 cities.
We ranked each city based on several criteria, with 1 being the most challenging in each category.
The final step involved calculating the average rank across all criteria, with the lowest overall score designating the “Worst City in Wisconsin to Find a Job.”
The criteria we evaluated included:
1. Merrill
Population: 9,638 Recent Job Growth: -0.72%
Future Job Growth: 30.90%
2. Manitowoc
Population: 33,646 Recent Job Growth: -0.62%
Future Job Growth: 31.40%
3. Wausau
Population: 39,158 Recent Job Growth: 0.32%
Future Job Growth: 32.90%
4. Racine
Population: 78,878 Recent Job Growth: 0.94%
Future Job Growth: 31.70%
5. Wisconsin Rapids
Population: 18,289 Recent Job Growth: -0.03%
Future Job Growth: 33.40%
6. Green Bay
Population: 104,226 Recent Job Growth: 0.66%
Future Job Growth: 33.70%
7. Chippewa Falls
Population: 13,673 Recent Job Growth: 0.33%
Future Job Growth: 34.40%
8. Marshfield
Population: 18,655 Recent Job Growth: -0.03%
Future Job Growth: 33.40%
9. Milwaukee
Population: 594,328 Recent Job Growth: 1.15%
Future Job Growth: 33.90%
10. Whitewater
Population: 14,385 Recent Job Growth: 0.27%
Future Job Growth: 34.60%
Conclusion: A Call for Growth
Our analysis highlights Merrill as the city facing the toughest job market in Wisconsin. While the state’s economy has shown signs of recovery and job opportunities have increased overall, these cities still struggle to keep pace.
It is crucial for local stakeholders to address these challenges to ensure that job seekers do not miss out on future opportunities.
Complete List of Wisconsin’s Toughest Job Markets
| City | Rank |
|---|---|
| Merrill | 1 |
| Manitowoc | 2 |
| Wausau | 3 |
| Racine | 4 |
| Wisconsin Rapids | 5 |
| Green Bay | 6 |
| Chippewa Falls | 7 |
| Marshfield | 8 |
| Milwaukee | 9 |
| Whitewater | 10 |

