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Job outlook for advertising campaign managers in the United States
Are advertising campaign manager jobs in demand?
Advertising campaign manager job and salary trends over time
Advertising campaign manager jobs over time
Advertising campaign manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 122 | 0.00% |
| 2020 | 122 | 0.00% |
| 2019 | 136 | 0.00% |
| 2018 | 137 | 0.00% |
| 2017 | 152 | 0.00% |
Average advertising campaign manager salary over time
Advertising campaign manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $38,234 | $18.38 | +6.3% |
| 2025 | $35,956 | $17.29 | +7.2% |
| 2024 | $33,555 | $16.13 | +10.4% |
| 2023 | $30,404 | $14.62 | +5.3% |
| 2022 | $28,880 | $13.88 | +5.1% |
Advertising campaign manager jobs by state
Most common states for advertising campaign managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 47 | 7% |
| 2 | Utah | 3,101,833 | 79 | 3% |
| 3 | Rhode Island | 1,059,639 | 31 | 3% |
| 4 | Vermont | 623,657 | 17 | 3% |
| 5 | Pennsylvania | 12,805,537 | 212 | 2% |
| 6 | Virginia | 8,470,020 | 210 | 2% |
| 7 | New Jersey | 9,005,644 | 172 | 2% |
| 8 | Massachusetts | 6,859,819 | 137 | 2% |
| 9 | Maryland | 6,052,177 | 130 | 2% |
| 10 | Oregon | 4,142,776 | 75 | 2% |
| 11 | Nebraska | 1,920,076 | 39 | 2% |
| 12 | New Hampshire | 1,342,795 | 21 | 2% |
| 13 | Montana | 1,050,493 | 21 | 2% |
| 14 | Delaware | 961,939 | 18 | 2% |
| 15 | New York | 19,849,399 | 260 | 1% |
| 16 | Ohio | 11,658,609 | 120 | 1% |
| 17 | Wisconsin | 5,795,483 | 66 | 1% |
| 18 | Michigan | 9,962,311 | 58 | 1% |
| 19 | Indiana | 6,666,818 | 53 | 1% |
| 20 | Connecticut | 3,588,184 | 45 | 1% |
Advertising Campaign Manager job outlook: Expert opinions
Our panel of advertising campaign manager experts
University of San Francisco
4A's
Marthinus JC van Loggerenberg
Assistant Professor of AdvertisingUniversity of San Francisco
USF Advertising Program
What hard/technical skills are most important for Advertising Campaign Managers?
Marthinus JC van Loggerenberg: It really depends on the individual's field of expertise, but in general, I would say:
-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)
What skills will help Advertising Campaign Managers earn the most?
Marthinus JC van Loggerenberg: -Brand identity design
-Strategic brand communication planning that includes interpreting data towards viable insights and setting meticulous metrics
Consumer journey mapping
-Mastery of crafting strategies and creating content for multi-platform digital media advertising
... quite in demand at present is the ability to create brand community and influencer strategies
Are there any particularly good places in the United States for Advertising Campaign Managers to find work opportunities?
Mollie Rosen: We've often told grads to "get in wherever you can get in" as there are great agencies everywhere, and any opportunity is a valid one where you can learn. In today's environment, though, that still holds true, but the barriers of geography are falling as many agencies adapt to include remote working as part of their model moving forward.