20 Incredible Holiday Spending Statistics [2026]: Average Cost of American Holiday Spending

Research Summary: As the holiday season dawns, Americans are gearing up for gift shopping and festive celebrations. This annual period often leads to increased spending, prompting many to consider how much is typically spent during the holidays. This article delves into the latest trends in holiday spending, shedding light on consumer behavior, spending habits, and key economic factors influencing the market in 2026.

This updated guide offers essential insights into holiday spending this year, including average expenditures, significant trends, and valuable statistics to keep in mind as you embark on your holiday shopping journey.

General Holiday Spending Insights

The holiday shopping season is a vital time for both retailers and consumers. Here are some key statistics that underscore the magnitude of holiday spending:

Retail holiday sales continue to rise. In 2026, total holiday sales in the US have maintained a steady upward trajectory, with notable increases observed during the year-end months.
Holiday shopping constitutes a major part of annual retail sales. Approximately 30% of all retail sales occur during the holiday season, highlighting its significance to the overall market.
Gift spending varies widely across countries. While Americans lead in holiday gift expenditures, countries like Lebanon, France, Canada, and Australia also make substantial contributions to global holiday spending.
Family remains a central focus for gift spending. A large portion of holiday budgets is dedicated to gifts for family members, emphasizing the importance of family during this festive season.

Holiday Spending Breakdown by Category

Understanding how consumers allocate their holiday budgets can provide valuable insights. Here’s a breakdown of spending categories:

Presents dominate holiday budgets. Nearly two-thirds of total holiday spending is directed towards purchasing gifts, underscoring their importance in holiday traditions.
Real Christmas trees remain a popular choice. Sales of real Christmas trees continue to thrive, with many consumers willing to invest in high-quality trees to enhance their holiday experience.
Gift cards are a favored gift option. A significant portion of holiday spending is allocated to gift cards, offering recipients the flexibility to choose their own presents.

Insights into Holiday Shoppers

Shoppers exhibit diverse behaviors and preferences during the holiday season. Here are some revealing statistics:

Online research influences in-store shopping. A significant majority of shoppers research online before purchasing, highlighting the role of digital platforms in shaping consumer decisions.
Concerns about holiday debt persist. Many Americans express worries about overspending during the holidays, with a notable percentage anticipating they will incur debt as a result of their holiday shopping.
Men and women spend differently. Research indicates men generally allocate more funds for holiday purchases than women, even though women often bear the primary responsibility for shopping.
Generational spending habits show variation. Different generations exhibit distinct spending patterns, with millennials typically planning to spend more than their Gen Z counterparts.

Trends in Holiday Spending Over Time

As economic conditions fluctuate, holiday spending patterns also evolve. Here are some key observations:

Inflation impacts holiday spending. Rising costs have affected consumer budgets, leading to changes in expected spending levels year over year.
Long-term growth in holiday sales. Over the past decade, holiday sales have consistently increased, reflecting shifts in consumer behavior and market dynamics.
Shifts in purchasing habits are noticeable. Recent trends indicate a tendency towards fewer purchases as consumers navigate economic challenges while still seeking to celebrate the season.

Frequently Asked Questions about Holiday Spending

How much does the average person spend on holiday gifts?

In 2026, the average individual is projected to spend significantly on holiday gifts. While spending varies annually, the general trend shows a steady increase in holiday expenditures.
What are common holiday expenses?

Americans typically spend over $1,000 during the holiday season. This budget often encompasses gifts, food, travel, and decorations.
How much is spent on children’s gifts?

Expenditures per child are substantial, with many families budgeting around $300 or more. This figure reflects inflation and changing family dynamics.
When do most people buy holiday gifts?

A significant portion of holiday gifts is purchased in the week leading up to Christmas. Last-minute shopping remains a common trend, with many shoppers still seeking gifts as the holiday approaches.

Key Takeaways on Holiday Spending

As we approach the 2026 holiday season, projected spending reflects ongoing economic trends, with many consumers anticipating higher expenditures compared to previous years. The emphasis on family gifts and the growing preference for online shopping continue to shape the holiday landscape. With a significant portion of holiday sales occurring just days before Christmas, it is essential to plan and budget wisely to avoid financial strain during this festive time.

By understanding these trends and statistics, consumers can navigate their holiday shopping more effectively, ensuring a joyful and financially manageable holiday season.

References

Author

Jack Flynn

Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.

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20 Incredible Christmas Spending Statistics [2026]: Average Cost Of American Holiday Spending