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The 10 Largest Vitamin Companies in the United States (2026 Update)
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The largest vitamin company in the U.S. is Kirkland Signature, with a revenue of $59 billion and a market share of 23%.
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As of 2024, the U.S. vitamin industry has a market size of $45.8 billion.
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At least 62.4% of Americans have taken a vitamin supplement within the past 30 days.
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The U.S. vitamin industry is projected to grow at a CAGR of 4.5% through 2030.
Dietary supplements and vitamins continue to thrive in the United States, helping individuals address gaps in their nutrient intake and overall wellness. As consumer awareness of health and nutrition rises, the demand for high-quality vitamins and supplements shows no sign of waning.
Recent surveys indicate that approximately 78% of adults in the U.S. are currently using dietary supplements, translating to about 190 million individuals seeking to enhance their health.
Supplements can be categorized into several groups, with vitamins and minerals leading the market. Following closely are specialty supplements, herbal products, and sports nutrition offerings. Interestingly, weight management supplements, while ranked lower, still account for 17% of adult users in the U.S.
The booming popularity of this industry has fostered intense competition among manufacturers and suppliers. Understanding which companies lead the market can simplify your selection process when choosing trusted supplements.
Detailed List of the Biggest Vitamin Companies
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Kirkland Signature
2024 Annual Revenue: $59 billion
Kirkland Signature is Costco’s private label, known for its competitive pricing and extensive selection of supplements. While some products carry the USP Verified Mark, it’s essential to research supplements individually for quality assurance.
Costco’s Kirkland Signature brand collaborates with manufacturers specializing in private label production, ensuring a wide variety of high-quality products.
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Nature Made
2024 Annual Revenue: $350 million
Nature Made, a subsidiary of Pharmavite, boasts the largest number of USP verified products, which undergo rigorous quality testing. Their supplements cover a vast range of health interests and are easily accessible in pharmacies and retail stores nationwide.
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2024 Annual Revenue: $150 million
Life Extension emphasizes longevity through a diverse array of supplements and also offers lab testing services for specific health conditions. Their model includes both retail and online sales, catering to health-conscious consumers.
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Garden of Life
2024 Annual Revenue: $145 million
Garden of Life promotes a food-first philosophy, focusing on organic and Non-GMO verified products. Their traceability program allows consumers to understand ingredient sourcing and farming practices, ensuring transparency and quality.
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2024 Annual Revenue: $80 million
Standard Process commits to sustainability and holistic health, utilizing organic farming methods. Founded in 1929, they produce their raw materials, emphasizing quality and environmental responsibility.
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Klean Athlete
2024 Annual Revenue: $75 million
Klean Athlete specializes in sports nutrition products aimed at athletes. Their commitment to quality is reinforced by the NSF Certified for Sport® seal, ensuring safety and efficacy.
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MegaFood
2024 Annual Revenue: $35 million
MegaFood, known for its farm-to-table approach, offers supplements categorized for various demographics, including women’s health and children’s nutrition. Their focus is on comprehensive wellness through daily vitamins.
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Nordic Naturals
2024 Annual Revenue: $30 million
Founded by Joar Opheim, Nordic Naturals specializes in high-quality fish oil supplements. The brand caters to a diverse audience, including children, seniors, and pets.
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Matsun Nutrition
2024 Annual Revenue: $28 million
Matsun Nutrition offers liquid vitamins and supplements, aiming for ease of use, especially for families and pets. They adhere to strict quality standards and produce private label products for other brands.
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Amazon Elements
2024 Annual Revenue: N/A
Amazon Elements offers a range of supplements under the Amazon brand, emphasizing transparency through QR codes for ingredient sourcing. Their product line continues to grow as part of Amazon’s broader retail strategy.
Vitamin Brands FAQ
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What is the top vitamin supplement company?
The leading vitamin supplement company is Costco with its Kirkland Signature brand, generating an impressive annual revenue of $59 billion.
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What is the most sold supplement in the U.S.?
Vitamin D remains the most purchased supplement, with 68% of shoppers opting for it. Following are magnesium, fish oil, CoQ10, and multivitamins, rounding out the top five.
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Who owns Nature Made?
Nature Made is owned by Pharmavite, which also encompasses brands like MegaFood, Nurish, and Uqora.
- Food & Drink
- Largest Chocolate Companies
- Largest Bakery Companies
- Largest Soda Companies
- Largest Tea Companies
- Largest Beer Companies
- Largest Wine Companies
- Largest Bottled Water Companies
- Largest Coffee Companies
- Largest Yogurt Companies
- Largest Dairy Companies
- Biggest Vitamin Companies
- Largest Poultry Companies
- Largest Meat Companies
- Largest Fishing Companies
- Largest Craft Breweries
- Largest Cheese Companies
- Largest Spirits Companies
Author
Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.
