15+ Telling Burger King Statistics [2026]: Burger King Revenue + Sales

Research Summary. Whether you’re a fan or not, Burger King remains one of the largest fast-food hamburger chains globally. Established in 1954, Burger King has enjoyed immense success, expanding its reach with locations worldwide. How does the chain measure up in 2026? Our updated research indicates that:

• Burger King boasts over 18,700 locations globally as of 2026.

• Burger King’s annual revenue stands at approximately $1.9 billion.

• Burger King serves around 15.7 million customers each day.

• Burger King operates in over 100 countries.

• The United States is home to 7,257 Burger King locations.

For more in-depth analysis, we’ve categorized the data into the following areas:
Employment | Locations | Products | Trends

Burger King Company Statistics

Burger King must maintain a strong income and market presence to thrive. Although the company peaked in the late 90s and early 2000s, it continues to perform well both in the U.S. and internationally. To better understand the company’s current standing, here are some key insights from our research:

• Burger King holds a 1.2% share of the global fast-food market.

  While often seen as a close competitor to McDonald’s, Burger King’s market share is significantly smaller than many of its major rivals. For comparison, McDonald’s commands a 21.4% global market share, followed by Starbucks (7.5%), KFC (2.8%), and Subway (2.8%). This positions Burger King as the seventh-largest fast-food chain worldwide.

  

• Burger King’s net income was $1.02 billion in 2021.

  After recovering from the impacts of the pandemic, Burger King experienced a 24% increase in net income from $823 million to over $1 billion between 2020 and 2021.

Burger King Statistics by Employment

To serve millions of customers, Burger King employs thousands of workers across various levels. Our comprehensive research reveals the following employment statistics:

• 40% of Burger King employees have considered seeking new employment.

  In terms of employee retention, Burger King ranks in the bottom 15% among similar-sized companies. Only 48% of staff indicate they would not consider leaving their positions.

• The average salary for Burger King employees is $24,774 annually.

  This translates to just under $12 per hour, which is lower compared to some competitors. The bottom 10% earn around $17,000 annually, while the top 10% make approximately $35,000.

• Burger King’s CEO earns over $900,000 annually.

  As of 2022, the CEO’s compensation ranges from $906,738 to $958,597 per year, approximately 55 times greater than what the bottom 10% of employees earn.

Burger King Statistics by Locations

As a fast-food chain, Burger King’s success relies heavily on its extensive network of locations. The more accessible a restaurant is, the more likely customers will stop by. Here are the relevant statistics:

• Burger King has 7,257 locations in the U.S.

  With operations in all 50 states, finding a nearby Burger King is quite easy. The chain has a presence in 3,201 cities across the United States.

• Canada was the first international market for Burger King in 1969.

  Currently, Canada hosts 327 Burger King locations, following its introduction to Australia in 1971 and Europe in 1975.

• Texas leads the U.S. with the highest number of Burger King locations, totaling 580.

  That accounts for 7% of all U.S. Burger King outlets. Other states with significant numbers include Florida (570) and California (555).

City	Number of Burger King Locations	Percentage of Total U.S. Locations
Houston, TX	81	1.12%
Miami, FL	58	0.80%
Chicago, IL	52	0.72%
Las Vegas, NV	36	0.50%
Phoenix, AZ	35	0.48%
Brooklyn, NY	33	0.45%
Fort Lauderdale, FL	30	0.41%
Orlando, FL	29	0.40%
San Antonio, TX	29	0.40%
Los Angeles, CA	29	0.40%

• Burger King ranks seventh in terms of total locations among U.S. fast-food chains.

  Although it makes the top ten based on U.S. locations, Burger King significantly trails competitors. For example, it has 65% fewer locations than Subway, which leads with 20,643 outlets compared to Burger King’s 7,257.

  Fast-Food Chain	Number of U.S. Locations
  Subway	20,643
  Starbucks	15,905
  McDonald’s	13,269
  7-Eleven	9,444
  Dunkin’ Donuts	9,368
  Taco Bell	7,772
  Burger King	7,257
  Pizza Hut	6,852
  Domino’s	6,696
  Circle K	5,862

Burger King Statistics by Products

Burger King is predominantly recognized for its burgers, but it offers a variety of other products, some of which are more popular than others. Here are notable insights into the products sold by Burger King:

• The Whopper is Burger King’s top-selling item.

  Every year, Burger King sells approximately 2.1 billion Whoppers, the chain’s signature burger. Other popular items include French Fries, the Whopper Jr., the Impossible Whopper, and the Chicken Garden Salad.

• Burger King sells around 275 burgers every hour.

  This averages to 6,575 burgers daily, equating to about 2.4 million annually. While this doesn’t match McDonald’s staggering rate of 75 burgers per second, it remains significantly higher than most other fast-food chains.

• The return of Chicken Fries in 2015 led to a 7.9% sales increase.

  Initially launched in 2005 and discontinued in 2012, Chicken Fries returned due to customer demand in 2015, resulting in a notable boost in sales that month.

Burger King Trends and Projections

As the seventh-largest fast-food chain today, what does the future hold for Burger King? Here are significant trends and projections:

• Between 2012 and 2022, Burger King expanded its locations by 33.5%.

  In 2012, there were about 14,000 Burger King locations globally; now, there are 18,700, averaging a 3.35% annual increase, or roughly 500 new locations each year.

• Burger King’s annual revenue dropped by 36% from 2010 to 2020.

  The company’s revenue averaged $2.5 billion in 2010 but fell to $1.9 billion in 2022, with a concerning trend in declining revenue even before the pandemic.

  

Burger King Statistics FAQ

1. How many customers does Burger King have per day?

   Burger King serves around 15.7 million customers daily. This totals over 5.7 billion customers each year, indicating substantial traffic for the chain. However, as the seventh largest fast-food chain globally, these figures are still notably lower than giants like McDonald’s or Starbucks.

2. Is Burger King losing popularity?

   Yes, Burger King has experienced a decline in popularity. Once the second-largest fast-food chain in the late 90s and early 2000s, Burger King now trails behind competitors such as KFC, Subway, and Starbucks.

   The decline is evident in the company’s revenue, which fell by 36% from 2010 to 2020, dropping from an average of $2.5 billion in 2010 to only $1.9 billion by 2022.

3. How many Burger King locations are there?

   There are over 18,700 Burger King locations worldwide. The majority are in the U.S., with 7,257 restaurants across all 50 states, present in 3,201 cities. The states with the most locations include Texas (580), Florida (570), and California (555).

4. What is Burger King’s annual revenue?

   Burger King’s annual revenue currently stands at $1.9 billion. Although it appears substantial, it’s a significant drop from mid to late 2000s figures. In 2009, revenue peaked at $2.54 billion.

   Factors like pandemic impacts and intense competition in the fast-food sector have adversely affected Burger King’s revenue.

5. How many employees does Burger King have?

   The exact number of Burger King employees is unclear. Estimates typically range from 20,000 to 35,000, but the actual figure could be higher. Regardless, these numbers are impressive considering the vast number of locations operated by the company globally.

Conclusion

As the seventh-largest fast-food chain by market share, Burger King remains a recognizable brand in the United States. With over 18,700 locations worldwide, the company serves at least 2.4 million burgers yearly and generates approximately $1.9 billion in revenue.

However, it is important to note that the company’s performance has been declining. Over the past decade, Burger King’s revenue has decreased by 36%, and its market share is significantly smaller than McDonald’s.

Despite these challenges, Burger King is not on the verge of collapse. The chain is strategically positioned to rebound, especially with recent acquisitions like Popeyes, which may help revitalize its market presence.

Sources:

1. RBI. “Brands.” Accessed on April 20th, 2022.

2. Encyclopedia. “Burger King Corporation.” Accessed on April 20th, 2022.

3. T4. “Fast Food Market Share.” Accessed on April 20th, 2022.

4. Statista. “Net income of Burger King worldwide from 2014 to 2020.” Accessed on April 20th, 2022.

5. Santorinichicago. “How Many Burger King Restaurants Are There Worldwide?” Accessed on April 20th, 2022.

6. Insider. “10 fast-food chains with the most locations in America.” Accessed on April 20th, 2022.

7. ScrapeHero. “Number of Burger King locations in the United States in 2022.” Accessed on April 20th, 2022.

8. Comparably. “Burger King Retention Score.” Accessed on April 20th, 2022.

9. Zippia. “Average Burger King Salary.” Accessed on April 20th, 2022.

10. Fast Food Nutrition. “Most Popular Items at Burger King.” Accessed on April 20th, 2022.

11. Insider. “Burger King’s business is booming thanks to one menu item.” Accessed on April 20th, 2022.

12. Britannica. “Burger King Corporation.” Accessed on April 20th, 2022.

Author

Jack Flynn

Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.