20+ Trending FuboTV Statistics [2023]: Facts, Revenue, Trends, And Predictions

Research Summary. As more and more TV watchers have shifted from traditional cable packages to internet-streamed content, companies have risen to meet the demand.

One of these is fuboTV, which offers channels like a traditional cable company would but over the internet instead of cable or satellite. This company’s main focus is on offering sporting events to viewers, but it also offers various news and entertainment channels. Here are a few statistics about the company.

• FuboTV had 1.445 million paid subscribers as of 2023.

• FuboTV generated $984 million in revenue in 2022.

• The fuboTV app was downloaded 3.879 million times in 2020.

• FuboTV’s subscriptions grew by almost 106% from 2020 to 2021.

• FuboTV’s monthly average revenue per user is $69.19.

For further analysis, we broke down the data in the following ways:
Regional | Demographics | Trends and Projections | Company

General FuboTV Statistics

• In April 2020, fuboTV and FaceBank Group, Inc. merged to form fuboTV, Inc. as it exists today.

  The original fuboTV was a live TV streaming platform, and FaceBank Group, Inc. was a virtual entertainment company that focused on sports and celebrities.

  Combined, they’ve created the sports-focused, live TV streaming platform fuboTV, Inc. By tapping into both companies’ areas of expertise, the platform now offers more news, entertainment, and top Nielsen-ranked sports channels than any other live streaming platform.

• FuboTV generated $184.328 million in revenue from subscriptions alone in 2020.

  In addition to this, the company earned $24.904 million from advertisements, $7.295 million from software licenses, and $1.219 million from other sources.

  Altogether, the organization earned a revenue of $217.746 million in 2020.

• There were 544.9 million hours of fuboTV streamed in 2020.

  This is an increase of 82% from 2019, and it includes both paying subscribers and those on a free trial account.

  The average fuboTV watcher streams about seven hours of content on the platform per day.

• 53% of interviewed adults in the U.S. have never heard of fuboTV.

  Of those who have heard of fuboTV, 2% currently subscribe or share a login with someone else, 3% have subscribed in the past but don’t now, and 42% have heard of the platform but haven’t ever subscribed.

  These statistics likely mean that fuboTV’s awareness is very low, but it has lots of room to grow, giving the company’s marketing team a new challenge.

• 95% of fuboTV subscribers watch sports on the platform.

  In addition, 91% watch entertainment programming, 86% watch news, and 70% watch all genres on the platform.

  This goes along with the company’s motto describing viewer behavior, “Come for the sports, stay for the entertainment,” depicting how their customers initially come for hard-to-find live-streamed sports. Still, they stick around because they discover additional content on the platform.

  89% of the viewing on fuboTV is live content, setting it apart from content streaming platforms like Netflix and Disney+ and competing with platforms like Hulu Live, YouTube TV, and Sling TV.

FuboTV Regional Statistics

• In the U.S., fuboTV has the second-highest number of channels of any Virtual Multichannel Video Programming Distributor (vMVPD).

  The number one vMPVD as far as channels go is YouTube TV, which has 79 channels. FuboTV has 59, and Hulu Live has 73.

  These platforms’ ability to offer multiple live TV channels over the internet makes them vMVPDs.



• FuboTV is available in the U.S., Spain, and Canada.

  However, the majority of its offerings are in the U.S., as its packages here offer 109 channels plus 32 Spanish-language channels.

  Packages available in Spain offer 17 channels, and those in Canada offer nine.

• FuboTV is working to reach 3.5 billion soccer fans around the world.

  As a platform originally designed for soccer fans in the U.S. to be able to stream matches that may not be available on other U.S. networks, it makes sense that fuboTV would be eyeing the rest of the sport’s massive worldwide fanbase.

  By offering its channels in Canada and Spain, it’s already begun this process, but the company reports that its goal is to actively spread even farther in the future.

FuboTV Demographics

• 18.8% of fuboTV’s Instagram followers are female, and 81.3% are male.

  While this isn’t necessarily a direct reflection on the platform’s subscriber base, it is a good pulse on which gender is most interested in fuboTV.

  Since 31% of males in the U.S. are at least somewhat interested in soccer and just 23% of females say the same, this disparity would make sense for a platform that targets much of its marketing to soccer fans.



• Families are the leading demographic of fuboTV users.

  More specifically, most fuboTV subscribers are families where the parents are 35-54 years old, are working professionals, and have two to three children. Generally, one of these children is a teenager as well.

  The parents of these families also typically have college or advanced degrees.

• FuboTV subscribers tend to do most of their content watching on Sundays.

  This is followed by Saturdays. In addition, on any given day of the week, viewers are most active on the platform during Prime Time hours (8:00 – 11:00 p.m. EST).

FuboTV Trends and Projections

• From 2021 to 2022, fuboTV saw an 11.15% increase in subscriptions.

  While the largest increase of subscribers occurred between 2019-2020, from 316,000 paid subscribers to 547,880 (58%), the platform is still growing. The company had 1.3 million paid subscribers at the end of 2021 and 1.445 at the end of 2022.

• FuboTV predicted it would have over 900,000 paying customers by the end of 2021.

  In an interview, the company’s CEO stated that he anticipates 40 to 50 million subscribers using vMVPDs by 2026 and that fuboTV will be serving about 10% of that group, which would be about three to five million subscribers.

• 52% of streaming subscribers say they’re frustrated with paying for multiple platforms to get the programs they want.

  Consumers have an average of four paid video streaming service subscriptions, making it clumsier to find the content they want.

  Because of this, fuboTV’s CEO predicts that more and more subscribers will be turning to platforms like fuboTV to get all the content they want on one platform.

FuboTV Company Statistics

• As of 2022, fuboTV has 510 employees.

• FuboTV’s average employee salary is estimated to be about $105,400, and its median salary to be about $114,800.

• From 2016 to 2022, fuboTV grew from four to 510 employees, with the greatest growth in 2019 when the company jumped from seven to 208 employees.

• FuboTV’s stock value closed at $6.30 at the end of 2018 and $27.31 at the end of 2020.

FuboTV FAQ

1. How many subscribers does fuboTV have?

   FuboTV has 1.445 million subscribers. This was true as of the end of 2022, and the company estimated that it would have more than three to five million by 2026.

   This rapid growth has already been proven to be possible for fuboTV, as the company saw a 58% increase in subscribers from 2019 to 2020, although much of those came from the merger between fuboTV and FaceBank Group, Inc. that occurred in early 2020.

   The majority of fuboTV’s subscribers are families that consist of parents who are between 35 and 54 years of age and have two to three children. The platform’s main target audience is soccer fans, as its original goal was to allow U.S. soccer fans to stream all of the matches they wanted to watch – even the ones that weren’t usually available on other U.S. channels.

   However, the platform also offers other sports, entertainment, and news channels as well, making it a one-stop streaming platform for many consumers.

   All of fuboTV’s subscribers are in the U.S., Spain, and Canada, as these are the only countries where fuboTV is currently available, although the company plans to expand to other countries in the future.

2. How does fuboTV make money?

   FuboTV makes money through its paid subscriptions, advertisements, and software licenses. The company has some other revenue streams as well, but these are the main ones. From all of its income sources, fuboTV earned $217.75 million in revenue in 2020.

   Paid subscriptions make up the majority of fuboTV’s income, as at the end of 2020, fuboTV had almost 550,000 paid subscribers. The company’s monthly average revenue per user is $62.84, and fuboTV saw $184.33 million in revenue from subscriptions in 2020.

   Its advertisement income is nothing to sneeze at either, earning fuboTV $24.9 million in 2020. Software licenses added $7.3 million to fuboTV’s total revenue that year, and other sources accounted for an additional $1.22 million.

Conclusion

Founded in 2015 and originally focused on providing streamed soccer matches and other sporting events to fans, fuboTV has grown exponentially over the past few years.

In 2023, the platform has over 1.4 million subscribers, earned over $984 million in revenue, and expanded to serve three countries. In addition to sports, fuboTV also streams entertainment and news channels, making it a more valuable service to more customers.

The company is different from most streaming platforms in that it mainly offers live TV channels instead of a library of shows or movies like many others do. Some of its competitors in this area are live streaming platforms YouTube TV, Hulu Live, ATT TV, Sling TV, and traditional cable providers.

References

1. Businesswire. “FaceBank Group and fuboTV Announce Completion of Merger – Combined Company to Be Named fuboTV, Inc.” Accessed on August 18, 2021.

2. FuboTV. “FuboTV 2020 Annual Report.” Accessed on August 18, 2021.

3. CNBC. “FuboTV CEO David Gandler thinks 5 million people could subscribe to its bundle of TV networks by 2026.” Accessed on August 18, 2021.

4. Statista. “Share of Adults With a Fubo TV Subscription in the United States as of May 2020.” Accessed on August 18, 2021.

5. TheTradeDesk. “FuboTV is not Just for Sports Fans.” Accessed on August 18, 2021.

6. Statista. “Number of Channels Available on Selected vMVPD Services in the United States in February 2021.” Accessed on August 18, 2021.

7. FuboTV. “Channel Lineup.” Accessed on August 18, 2021.

8. FuboTV Help Center. “Is FuboTV available in my country?” Accessed on August 18, 2021.

9. Starngage. “FuboTV’s Instagram Audience and Demographics.” Accessed on August 18, 2021.

10. Statista. “Share of Soccer Fans in the United States as of January 2020, by Gender.” Accessed on August 18, 2021.

11. LinkedIn. “2019 Portrait of a Cord-Cutter: Trends and Analysis by FuboTV.” Accessed on August 20, 2021.

12. FuboTV. “FuboTV Delivered Record $119.7M Revenue, Grew Total Subscribers to 590K in Q1 2021; Increases 2021 Guidance.” Accessed on August 18, 2021.

13. Deloitte. “Digital Media Trends, 15th Edition.” Accessed on August 18, 2021.

14. CNN Business. “FuboTV Inc.” Accessed on August 18, 2021.

15. Comparably. “FuboTV Salaries.” Accessed on August 18, 2021.

Author

Abby McCain

Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.