Food Brands

9 Largest Peanut Butter Brands In The World (2026 Update)

As we continue to embrace comfort foods in our daily lives, peanut butter remains a beloved staple among consumers. In recent years, the rise of health-conscious choices and innovative flavors has reshaped the landscape of popular peanut butter brands. Let’s explore the leading peanut butter brands in 2026 and understand what makes them stand out in a competitive market.

DETAILED LIST OF THE 10 LARGEST PEANUT BUTTER BRANDS IN THE WORLD

Jif. Lexington, Kentucky USA

Purchased by: 117.31 million respondents

Jif, founded by William T. Young, a horse racing enthusiast, has been a staple in American households since its inception. Initially marketed as Big Top Peanut Butter, it gained popularity after being acquired by Procter & Gamble in 1955, which then rebranded it to Jif. Today, Jif holds the title of the leading peanut butter brand in the U.S., demonstrating its enduring appeal and strong brand loyalty.
Skippy. Little Rock, Arkansas USA

Purchased by: 85.98 million respondents

Established in 1932, Skippy remains a formidable player in the peanut butter market. Known for its innovative hydrogenation process, Skippy prevents oil separation while maintaining product quality. Although it trails Jif in the U.S. market, Skippy is the top-selling peanut butter in China, indicating its global appeal.
Store Brand. Varied

Purchased by: 52.17 million respondents

Store brands, which encompass various retailers’ in-house peanut butter options, continue to capture a significant portion of the market. While they typically offer lower prices, many consumers have found that these products offer comparable quality to the major brands. Despite the stronghold of Jif and Skippy, store brands remain a popular choice for budget-conscious shoppers.
Peter Pan. St. Louis, Missouri USA

Purchased by: 45.15 million respondents

Launched in 1920 by Swift & Company, Peter Pan peanut butter has maintained a loyal following. Owned by Post Holdings, Peter Pan distinguishes itself with its playful branding, drawing inspiration from the iconic character created by J. M. Barrie. The brand’s unique marketing approach and consistent quality have secured its place among the top peanut butter brands.
Nutella. Pino Torinese, Italy

Purchased by: 38.91 million respondents

Although Nutella is not a traditional peanut butter, its popularity as a spread remains significant. Introduced in 1963 by Ferrero, Nutella’s unique blend of chocolate and hazelnuts has garnered a massive following worldwide. The product’s versatility has made it a popular alternative for those looking for a sweet, creamy spread.
J. M. Smucker Company. Orrville, Ohio USA

Purchased by: 19.96 million respondents

J. M. Smucker Company has established itself as a leader in the peanut butter market, leveraging its reputation for quality jam and jelly products. Founded in 1897, the company has successfully expanded its product line to include peanut butter, with Smucker’s brand being the second in their portfolio, following Jif.
The Hershey Company/Reese’s. Derry Township, Pennsylvania USA

Purchased by: 13.44 million respondents

Hershey’s is synonymous with chocolate, but its peanut butter offerings, particularly under the Reese’s brand, have gained considerable popularity. While Reese’s peanut butter spread differs from the product found in Reese’s cups, the company’s innovative approach to peanut butter products is noteworthy and reflects current consumer trends.
Planters. Northfield, Illinois USA

Purchased by: 7.1 million respondents

Planters has successfully entered the peanut butter market, leveraging its strong brand identity as a peanut product company. After initially introducing peanut butter in the 1950s, the brand has seen a resurgence, particularly under Kraft’s ownership, positioning itself as a healthier option for consumers.
Smart Balance. Paramus, New Jersey USA

Purchased by: 5.85 million respondents

Smart Balance is notable for its commitment to health-conscious consumers, offering a peanut butter that is free from hydrogenated oils, trans fats, gluten, and lactose. Their emphasis on natural ingredients and healthy fats has made them a favorite among families seeking wholesome options.

In conclusion, the peanut butter market in 2026 reflects a blend of tradition and innovation. Major brands continue to dominate sales, while emerging trends toward healthier and alternative spreads are reshaping consumer preferences. Whether you’re a long-time fan of classic peanut butter or exploring new flavors, the options available today cater to a wide array of tastes and dietary needs.

Food Brands

Author

Kristin Kizer

Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.

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