10 Most Valuable Spirits Brands in the World (2026 Update)
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The most valuable spirits brand in the world is still Moutai, with a value of $42.9 billion.
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As of 2026, the global spirits industry has a market size of $570 billion.
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China continues to lead global liquor revenue, generating $180 billion in 2026.
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The global spirits industry market is projected to grow at a CAGR of 4.56% through 2027.
Walking into any liquor store today can still be overwhelming due to the vast array of beverage brands available. Even when you set aside all wine and beer options, the diverse world of distilled spirits—ranging from whiskey and brandy to vodka—offers an endless exploration of flavors and styles.
The spirits industry has a rich global heritage, with various liquors rooted in specific regions but adapted worldwide. For instance, whiskey comes in many forms, including Tennessee Whiskey, Scotch Whiskey, and Bourbon Whiskey, each with its unique characteristics depending on its origin.
Every brand in this space brings its own distinct recipes and craftsmanship, creating a remarkable variety of prices and flavors.
So, which brands stand out as the most valuable globally?
In this article, you’ll discover the ten largest spirit brands in the world based on their estimated value in 2026.
10 Largest Liquor Brands in the World (2026)
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Moutai. Moutai, Guizhou, China
2026 Brand Value: $42.9 billion
Moutai remains the gold standard for baijiu, a traditional Chinese spirit made primarily from sorghum. This premium liquor is produced in Maotai, a town renowned for its historical significance and exceptional quality.
Historically, Moutai has been served at state functions and is favored by the elite, maintaining its prestige with an average bottle price around $127.
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Wuliangye. Yibin, Sichuan, China
2026 Brand Value: $28.7 billion
Wuliangye, which translates to “Five Grains Liquid,” utilizes a unique blend of grains for its production. Recognized as one of the Top 500 Asian Brands, it continues to leverage ancient fermentation techniques to create its renowned baijiu.
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Luzhou Laojiao. Luzhou, Sichuan, China
2026 Brand Value: $7.3 billion
As the oldest continuously operating baijiu distillery, Luzhou Laojiao boasts a rich heritage. Its products, characterized by strong aromas, have gained popularity internationally, especially after significant marketing efforts.
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Yanghe. Suqian, Jiangsu, China
2026 Brand Value: $6.4 billion
Yanghe’s legacy dates back to the Sui and Tang dynasties, offering a range of premium products that continue to thrive in both domestic and international markets.
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Hennessy. Cognac, Charente, France
2026 Brand Value: $5.2 billion
Hennessy remains a leader in the cognac market, celebrated for its luxurious offerings and historical significance. With a wide range of products, Hennessy continues to meet global demand, reinforcing its status as a luxury brand.
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Shanxi Xinghuacun Fen Wine. Lüliang, Shanxi, China
2026 Brand Value: $5.0 billion
Shanxi Xinghuacun Fen Wine has rapidly ascended in brand value, driven by its unique Fen and Zhuyeqing products, making it a significant player in the liquor market.
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Bacardí. Cataño, Puerto Rico, U.S.A
2026 Brand Value: $3.1 billion
Bacardí has maintained its reputation as a top-tier rum brand, showcasing its commitment to quality and innovation over its storied history. The brand continues to adapt to modern consumer preferences while retaining its classic appeal.
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Gujing Gong Jiu. Bozhou, Anhui, China
2026 Brand Value: $3.1 billion
Gu Jing Gong remains popular for its affordability and quality, making it accessible to a wider audience while maintaining traditional production methods.
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Jack Daniel’s. Lynchburg, Tennessee, U.S.A.
2026 Brand Value: $2.9 billion
Jack Daniel’s continues to be an icon of American whiskey, celebrated for its distinct flavor profile and global reach, with a wide range of expressions to cater to diverse tastes.
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Johnnie Walker. Kilmarnock, Scotland, United Kingdom
2026 Brand Value: $2.6 billion
Johnnie Walker remains a staple in the global whiskey market, known for its innovative marketing and diverse product offerings, appealing to both traditional and new consumers.
Spirit Brands FAQ (Updated for 2026)
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What is the most valuable spirit brand in the world?
The most valuable spirit brand in the world is Moutai. As of 2026, Moutai retains a brand value of $42.9 billion, significantly ahead of competitors like Wuliangye at $28.7 billion.
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What is the most valuable spirit brand in the United States?
The most valuable spirit brand in the United States is Bacardi. With a brand value of $3.1 billion in 2026, Bacardi leads the U.S. market, closely followed by Jack Daniel’s at $2.9 billion.
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What is the global revenue of the spirits industry?
As of 2026, the global spirits industry reached a revenue of $570 billion. China remains the leading contributor with $180 billion in revenue, and the market is expected to continue growing at a CAGR of 4.56% through 2027.
References
Author
Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.
