Find a Job You Really Want In
By clicking Download, you agree to Zippia’s Privacy Policy and Terms of Use.
A SWOT analysis is a strategic planning tool that helps an individual or organization identify the good and bad elements of their business. This guide will walk you through how to our easy-to-use SWOT analysis template for Word.
What is a SWOT analysis?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s a model used to help understand an organization’s internal (Strengths and Weaknesses) and external (Opportunities and Threats) factors. This aids in strategic planning and decision-making processes.
What to include in a SWOT analysis template
-
Strengths. This section details the advantages your organization or project has, these can be tangible or intangible.
-
Weaknesses. Here, list out any hurdles or challenges your organization or project might face from an internal perspective.
-
Opportunities. In this part, identify elements that the project could exploit to its advantage.
-
Threats. This section identifies any external elements that could cause problems for your project or organization.
SWOT analysis FAQ
-
What are examples of Strengths?
Examples of Strengths can be a well-respected brand name, a strong distribution network, unique technology or patents, etc.
-
What are examples of Weaknesses?
Examples of Weaknesses might be poor reputation, low-quality products or services, skills gap in the workforce, etc.
-
What are examples of Opportunities?
Examples of Opportunities could include unexplored markets, integration of new technology, increase in demand for a certain product or service, etc.
-
What are examples of Threats?
Examples of Threats might be a change in market trends, a new competitor, negative press, etc.
Author
Matthew Zane is the lead editor of Zippia's How To Get A Job Guides. He is a teacher, writer, and world-traveler that wants to help people at every stage of the career life cycle. He completed his masters in American Literature from Trinity College Dublin and BA in English from the University of Connecticut.
