Threads app research summary. Threads has very quickly become the fastest-growing app of all time within the first few days of its launch. Only five days after its launch, many are predicting that Threads will serve as a major competitor to Twitter. With that in mind, we’ve gathered all of the latest insights on the Threads app:
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Within the first week of launch, Threads has been the #1 downloaded app on the Apple store
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Threads has experienced the fastest social media app growth in history, surpassing 100 million users only 5 days after launch.
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The Threads app was downloaded by 30 million people only 24 hours after launch.
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Over 100 million posts have already been made on Threads.
First-day Threads statistics
Threads experienced explosive and never before seen growth within the first 24 hours of it’s launch. To understand just how historic the app’s growth has been, here are some key facts about its first 24 hours:
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Over 100 million Threads were shared within the first 24 hours after launch.
While Threads has a long way to go to match Twitter’s 500 million tweets per day, achieving these numbers within the first 24 hours is truly impressive.
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Threads achieved 30 million downloads within the first 24 hours.
In fact, after only 2 hours Threads had already achieved 2 million users, showing just how quickly people started flocking to the new app.
Threads download over time
Time since launch Downloads (in millions) 2 hours 2M 4 hours 5M 7 hours 10M 12 hours 20M 24 hours 30M 2 days 70M 3 days 90M 5 days 100M -
Threads achieved 5.5 million US users on its first day of launch.
Within the first day, US users accounted for over 18% of all Threads users worldwide. While this is a considerable share, it also shows that Threads is already a global phenomenon.
Threads users statistics
Threads is driven by users, just like any other social media platform. And, while the app is still in its infancy, it already has enough users to glean insights from. According to our research:
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Threads surpassed 100 million users in only 5 days.
On July 10, 2023, Threads already reached over 100 million users. The app managed to do this less than a week after launch, in part due to its connection to Instagram.
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Kim Kardashian is the most-followed celebrity on Threads, with 4.3 million followers 4 days after launch.
Many celebrities are already on Threads, and Kim Kardashian is the most popular so far. Here are others among the top 5 celebrities on Threads:
Top 5 celebrities on Threads at launch
Celebrity Followers (in millions) Kim Kardashian 4.3M Selena Gomez 4.2M MrBeast 4.2M Kylie Jenner 4.0M Shakira 3.4M -
Over 5% of all Instagram users are already on Threads
Instagram has a whopping 1.628 billion users, and while Threads has a long way to go to match those numbers, the app has already encouraged roughly 6.25% of Instagram users to create threads accounts.
Threads app statistics
The Threads app has some impressive capabilities, especially when compared to its most prominent competitor, Twitter. Here are some interesting facts about the Threads app:
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The Threads app is available in over 100 countries.
A notable exception to this is the European Union, as data sharing complexities between Instagram and Threads have caused issues there.
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The Threads app supports over 40 languages.
Threads can be used in many languages, with some of the most commonly used including:
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English
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Spanish
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French
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German
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Hebrew
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Arabic
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Thai
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Danish
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Vietnamese
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Turkish
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Afrikaans
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Hindi
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Dutch
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Indonesian
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Italian
And more.
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Threads collects user data across 25 different categories.
This means that the app’s data collection capabilities actually surpass Twitter, which may make it easier for it to compete going forward.
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Threads has a 500-character limit on posts.
This surpasses Twitter’s previous 280-character limit, meaning threads offers users almost double the number of characters to say what’s on their mind.
Threads trends and projections
Threats has many apps to compete with, Twitter being the most prominent among them. What does the future hold for Threads? Though the app is still hot off the presses, here are some trends experts are projecting:
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Threads’ potential user pool is 350x larger than Twitter’s.
Threads has been pulling many of its rapidly-growing user base from Instagram, due to Meta’s streamlined account creation process. With that in mind, Threads can easily pull users from Instagram’s massive 1.6 billion user base. Twitter, on the other hand, only has 350-400 million active users currently.
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Twitter is projected to have its social media ad spending share drop to 1.8% by 2025.
In 2021, Twitter accounted for 3.9% of all social media ad spending. As of 2022, that number dropped to 2.5%. Unfortunately for Twitter, the introduction of Threads will likely pull even more ad spending away.
Threads App FAQ
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Can I use threads without an Instagram account?
No, you cannot use threads (through an account) without an Instagram account. Instagram and Threads are fundamentally connected, making it impossible to have a Threads account without simultaneously having an Instagram account.
On one hand, this makes it very easy for Instagram users to adopt Threads, while on the other, it could drive away non-Instagram users.
However, it’s also worth noting that non-account holders can still view content on Threads, they just can’t interact with that content or make their own posts.
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What is the purpose of Threads app?
Threads is a text-based public conversation app. Much like Twitter, users have a limited number of characters allotted to them for creating posts and commenting on the posts made by others.
As Meta’s latest app, Threads’ main purpose for its parent company is to compete with and potentially overtake Twitter. Additionally, Meta’s concern over the lack of younger demographics using Facebook may have also driven the creation of Threads.
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How many users does Threads have?
Threads has 100 million users as of July 10, 2023. In all likelihood, this number will continue to increase rapidly, given Threads’ ascension from 30 million users 24 hours after launch, to an astonishing 100 million only 5 days after launch.
This is even more impressive, considering Twitter’s 350-400 million user base. Already at around a fourth of Twitter’s size, Threads could match the social media giant in less than a few months if it maintained the same growth rate.
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Is there a limit on Threads?
There is no limit to the number of posts a Threads user can create. On Twitter, users cannot create more than 2,400 Tweets per day.
Though, both apps do share a character limit, with Threads’ character limit being 500 per post, and Twitter’s being approximately 280 per post.
Conclusion
Threads has taken the social media market by storm in July of 2023. As Meta’s latest app, Threads is attempting to compete with Twitter, and may just stand a chance of doing so.
Within 24 hours of launching, Threads already surpassed 30 million users, and by July 10, that number reached over 100 million. Many celebrities have also shifted to Threads, which may allow the app to maintain its rapid ascension to popularity.
Ultimately, Threads’ continued success remains to be seen. But, if rapid growth continues, along with investment from advertisers and interest from celebrities, Threads may just stand a chance of claiming Twitter’s crown.
References
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Open AI Master – Threads App User Count Live: Unveiling the Astonishing Numbers
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CNN Business – What is Threads? Here’s what you need to know about the potential ‘Twitter Killer’
Author
Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.
