Tinder has become the undisputed hotspot for online dating and hookups. Love it or hate it, Tinder has become a cultural phenomenon, with no signs to indicate its growth will slow down any time soon.
To learn more about Tinder, from its users to how profitable it really is, here are some crucial insights our research uncovered:
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Tinder has over 75 million monthly active users (MAUs) as of 2023.
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75.8% of Tinder users are men, compared to only 24.2% women.
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95% of Tinder matches meet in person between 2 and 7 days after matching.
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Tinder has approximately 10.9 million subscribers (just over 14% of total MAUs).
For further analysis, we broke down the data in the following ways:
User | Business | Match
Tinder users
Tinder has a wide variety of users across a wide range of demographics. From an older married couple looking for polyamory to young college kids wanting to meet someone new, here are some interesting facts about Tinder’s user demographics:
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Only 54% of Tinder users are actually single.
You might be surprised to learn that just under half of all Tinder users aren’t single. For instance, an estimated 30% of users are married, 12% are in a relationship, and 3% are divorced or widowed.
Tinder Users By Relationship Status
Relationship status Share of Tinder users Single 54% Married 30% In a relationship 12% Divorced/widowed 3% -
38% of Tinder users are between 16-24 years old.
Tinder users might be older than you think. In fact, the largest bracket of Tinder users falls between 25-34 years old (45%), and 17% are older than that.
Tinder Users By Age
Age range Share of Tinder users 16-24 38% 25-34 45% 35-44 13% 45-54 3% 55-64 1% -
76% of Tinder users live in urban areas.
Tinder is far more popular in the cities than it is in small towns, with a meager 7% of users from rural areas.
Urban vs Rural Tinder Users
Location Share of Tinder users Urban 76% Suburban 17% Rural 7% -
The Tinder app has upwards of 64 million downloads per year.
In 2022, Tinder had 64 million downloads, slightly less than the 67 million downloads from 2021. However, this still makes Tinder the most downloaded dating app.
Tinder Business Statistics
Tinder is a business as much as it is an app to help interested parties find each other, and it makes an impressive profit. To explore more about Tinder at the business level, here are some interesting trends and data:
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Tinder has 35x more subscribers in 2022 than it did in 2015.
Tinder had roughly 300,000 subscribers in 2015, but that number has grown rapidly over time. As of 2022, Tinder has at least 10.9 million subscribers.
Number of Tinder Subscribers Over Time
Year Number of Tinder subscribers 2015 0.3M 2016 1.1M 2017 2.0M 2018 3.7M 2019 7.0M 2020 8.2M 2021 9.6M 2022 10.9M -
Tinder was 37x more profitable in 2022 than it was in 2015.
Tinder had an annual revenue of $47 million in 2015. As of 2022, Tinder reported a massive revenue of $1.794 billion.
Tinder Annual Revenue Over Time
Year Annual revenue 2015 $47M 2016 $169M 2017 $403M 2018 $805M 2019 $1.15B 2020 $1.41B 2021 $1.65B 2022 $1.79B -
Tinder has a 27.6% market share among other dating apps.
Tinder has the largest market share of any dating app. Bumble is in second place with an 18% market share, and Badoo is in third place with a 15% market share.
Dating Apps By Market Share
Dating app Market share Tinder 27.6% Bumble 18.0% Badoo 15.0% Plenty of Fish 11.1% Hinge 10.7% LOVOO 5.1% Others 12.5%
Tinder Match Statistics
Matching is the ultimate goal for Tinder users, but the reality is that not all users are created equal. To find out more about Tinder’s matching trends, here are some interesting facts:
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Over 30 million matches are made on Tinder every day.
This number remains despite the fact that the average match rate for Tinder users is only 1.63%, meaning that a minority of users are likely receiving the majority of matches.
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Men are 3x more likely to “swipe right” than women.
Men swipe right 46% of the time on average, while women swipe right only 14% of the time. This disparity is further exacerbated by the fact that there are far more men on Tinder than women.
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Only 7% of men send a message after matching on Tinder.
This is compared to 21% of women who message after matching, showcasing yet another disparity between men and women on the app.
Tinder FAQ
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What is the male-to-female ratio on Tinder?
The male-to-female ratio on Tinder is three to one in the United States. Just over 75% of Tinder users are male, compared to only 24.2% being female. This creates a very unbalanced dating market on the app in the US.
However, not all countries have as severe of a disparity. For instance, the male-to-female ratio in India is 62% to 38%, while the ratio in Europe is close to 50/50.
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Is Tinder losing popularity?
Tinder has been losing some popularity since 2020. In 2021, Tinder’s downloads dropped by 5%, and in 2022 downloads dropped by another 4.5%. Tinder had an average of 67 million downloads in 2021, and 64 million downloads in 2022.
While this decrease might not seem significant, it becomes more significant when you consider Tinder’s massive growth between 2015 and 2020.
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How does Tinder generate revenue?
Tinder mainly generates revenue through subscriptions, Super likes, and Boosts. In more detail, here is how all of these methods work:
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Subscriptions. Tinder offers tier-based subscriptions that can be paid monthly or annually. The three subscription options are Tinder Plus, Tinder Gold, and Tinder Platinum, which offer perks like messages for super likes, prioritized likes, unlimited likes, seeing who likes you, and more, depending on the tier.
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Super Likes. Tinder’s “Super Likes” increase an individual’s chances of matching by 3x more, and conversations that result from a Super Like last 70% longer. While all members receive one Super Like per month, many opt to pay for more with the hopes of having more successful matches.
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Boosts. Tinder “Boosts” and “Super Boosts” push your profile to the top of those that are viewed in your area. Depending on the boost, profiles can be boosted by 10x to 100x more. As with Super Likes, some Tinder users pay for this as well.
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Conclusion
Since its conception in 2012, and its subsequent explosion in popularity since 2015, Tinder has become the largest dating app in the world. Today, the app has a market share of 27.6%, with 35x more subscribers and 37x more revenue than it did in 2015.
However, Tinder’s massive popularity may be waning as more users become dissatisfied with the uneven demographics. Tinder’s annual downloads fell by 5% and 4.5% in 2021 and 2022 respectively, marking the first time the app’s growth declined.
Overall, Tinder is still the king of dating apps with over 75 million monthly active users and $1.79 billion in revenue as of 2022. The future of the app, however, remains to be seen.
References
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The Guardian – 42% of people using dating app Tinder already have a partner, claims report
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Statista – Leading dating apps worldwide in 2022, by downloads
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DailyMail – Study finds 50% of Tinder users have only ever been on ONE face-to-face date – even though most have made hundreds of matches
Author
Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.
