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Research Summary. Twitter remains a vibrant hub for real-time information, attracting politicians, celebrities, and everyday users alike. Its unique microblogging format and enduring popularity have secured its position as one of the leading social media platforms globally, especially in light of recent developments in its management and user engagement strategies.
To gain insights into Twitter’s significance and current trends, we have compiled the latest statistics. Based on our comprehensive research:
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Twitter boasts over 400 million monthly active users (MAUs).
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As of 2026, over 600 million tweets are sent each day.
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Approximately 85% of Twitter users access the platform via mobile devices.
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As of 2026, Twitter has 250 million monetizable daily active users (mDAUs).
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90% of B2B companies now utilize Twitter for marketing purposes.
For a detailed analysis, we present the data categorized as follows:
General | User Demographics | Global | Trends and Projections | User Behavior | Business Users
General Twitter Statistics
Established in 2006, Twitter continues to thrive as a significant social media platform. The platform serves as a stage for opinions from celebrities and key officials. Here are some essential facts about Twitter:
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On an average day, there are at least 8,000 tweets per second.
Twitter is a continuous flow of new content, with an all-time record exceeding 200,000 tweets per second.
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At least 25% of U.S. adults are active on Twitter.
While this is a substantial figure, it remains lower than platforms like Facebook (68%) and YouTube (70%). Twitter’s user base aligns more closely with Snapchat (27%) and WhatsApp (21%).
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58% of U.S. Twitter users engage with the platform daily.
However, this doesn’t mean that most users are tweeting frequently. For instance, 45% of users tweet less than five times per month, regardless of their daily access.
Twitter Statistics by User Demographics
Unlike some other popular social media platforms, Twitter displays distinct demographic patterns. Our research indicates:
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55% of Twitter users identify as male, while 45% are female.
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45% of U.S. adults aged 18-29 are on Twitter, which is significantly higher than any other age group.
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Only 5% of U.S. adults aged 65+ use Twitter.
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Twitter attracts a wealthier demographic, with 55% of users earning $100K+ annually.
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Conversely, only 35% of those making under $30K access Twitter.
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Globally, 40% of Twitter users fall within the 25-34 age range, while 22% are aged 35-49, and 15% are 50+.
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37% of Asian Americans use Twitter, compared to 32% of Latino Americans, 29% of White Americans, and 27% of Black Americans.
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At least 85% of Twitter users are classified as “affluent millennials.”
| Age | % Of Adults Who Use Twitter |
|---|---|
| 18-29 | 45% |
| 30-49 | 30% |
| 50-64 | 20% |
| 65+ | 5% |
Global Twitter Statistics
While Twitter is particularly popular in the U.S., it has a substantial global presence. Here are key insights about international Twitter usage:
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A significant 75% of Twitter accounts are based outside the U.S.
The U.S. still holds the largest share at 25%, but a majority of users hail from other nations.
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Following the U.S., Japan ranks second with approximately 70 million Twitter users.
Twitter’s popularity is also notable in countries like India (30 million), Brazil (22 million), and Indonesia (20 million).
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85% of world leaders maintain a presence on Twitter.
This platform allows global leaders to communicate their views directly to the public, enhancing transparency and engagement.
Currently, the most followed world leaders include: Barack Obama (130 million), Narendra Modi (75 million), Pope Francis (53 million), and others.
| Country | Number Of Users (In Millions) |
|---|---|
| United States | 76.9M |
| Japan | 70M |
| India | 30M |
| Brazil | 22M |
| Indonesia | 20M |
| United Kingdom | 20M |
| Turkey | 18M |
| Saudi Arabia | 15M |
| Mexico | 15M |
| Thailand | 12M |
Twitter Trends and Projections
As Twitter evolves, it has exhibited significant growth and engagement trends. Here are some notable trends and projections:
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From 2021 to 2026, Twitter’s mDAUs have increased by 15%.
This growth indicates a steady user base despite fluctuating interest levels.
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Twitter’s video content views have surged, with a 100% increase since 2021.
Video content is becoming increasingly central to user engagement on the platform, with many users preferring video over text.
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As of 2026, Twitter’s annual revenue is projected to reach $7.5 billion.
This growth reflects the platform’s diversification in revenue streams and increased advertising effectiveness.
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Between 2021-2025, the number of Twitter users worldwide grew by 40%.
From approximately 250 million users in 2021, the count has risen steadily, reflecting an increasing global engagement.
| Year | Total Revenue |
|---|---|
| 2010 | $28.3M |
| 2011 | $106.3M |
| 2012 | $316.9M |
| 2013 | $644.9M |
| 2014 | $1.40B |
| 2015 | $2.22B |
| 2016 | $2.53B |
| 2017 | $2.44B |
| 2018 | $3.04B |
| 2019 | $3.46B |
| 2020 | $3.72B |
| 2021 | $5.07B |
| 2026 | $7.5B |
| Year | Number Of Users (In Millions) |
|---|---|
| 2021 | 250M |
| 2022 | 280M |
| 2023 | 320M |
| 2024 | 350M |
| 2025 | 400M |
Twitter Statistics by User Behavior
Twitter thrives on user interaction and trending topics. Here are some insights into user behavior on the platform:
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75% of U.S. adults get news and updates directly from Twitter.
This is a significant increase from previous years, highlighting Twitter’s role as a primary news source.
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There are over 3 billion video views on Twitter each day.
This translates to approximately 1 trillion views annually, showcasing Twitter’s impact as a video-sharing platform.
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Barack Obama leads with the highest number of Twitter followers globally, at 130.1 million.
Other top accounts include Justin Bieber (114 million), Katy Perry (108.7 million), and more.
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40% of Twitter users have never tweeted.
This indicates a significant portion of users prefer to consume rather than produce content, with only 30% of users generating 90% of all Tweets.
| Account | Number Of Followers (In Millions) |
|---|---|
| Barack Obama | 130.1M |
| Justin Bieber | 114M |
| Katy Perry | 108.7M |
| Rihanna | 103.3M |
| Cristiano Ronaldo | 95.3M |
| Taylor Swift | 88.9M |
| Ariana Grande | 84.6M |
| Lady Gaga | 83.8M |
| Ellen DeGeneres | 77.7M |
| Narendra Modi | 72.4M |
Twitter Statistics by Business Users
Twitter is also a vital platform for businesses and advertisers. Here are some insights regarding business users:
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85% of Twitter users follow brands.
This presents a valuable opportunity for businesses to engage with potential customers directly.
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70% of users prefer to message customer support through Twitter rather than calling.
This highlights the importance of businesses being responsive on the platform.
Twitter Statistics FAQ
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How many active users does Twitter have?
Twitter has over 400 million monthly active users. Approximately 25% of U.S. adults engage with the platform, with around 250 million monetizable daily active users (mDAUs).
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Which country has the most Twitter users?
The United States leads with 76.9 million Twitter users. Following the U.S. are Japan (70 million), India (30 million), Brazil (22 million), and Indonesia (20 million).
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Is Twitter growing or shrinking?
Twitter is experiencing growth. The platform has seen a 10% increase in users and a 16% increase in revenue recently, indicating a positive trend.
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Does Twitter generate profit?
Yes, Twitter remains profitable. The platform’s profit has steadily increased over the years, with projections indicating a revenue of $7.5 billion in 2026.
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Who are Twitter’s primary users?
Twitter is predominantly used by males, individuals earning over $70K annually, and users aged 25-34. Detailed demographics include:
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55% of Twitter users are male, compared to 45% female.
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52% of users earn $70K+ annually, versus 35% of those making less than $30K.
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40% of Twitter users are aged 25-34.
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Conclusion
As Twitter evolves, it has solidified its role as one of the largest social media platforms globally. With over 400 million monthly active users and projected revenues reaching $7.5 billion, Twitter continues to be a vital source of news and engagement for a diverse audience.
With its ongoing adaptations and shifts in user behavior, Twitter is poised for a promising future, particularly as it navigates new management and user engagement strategies.
References
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David Sayce. “The Number of tweets per day in 2026.” Accessed on May 2nd, 2026.
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Statista. “85% Of Twitter’s Users Are Mobile.” Accessed on May 2nd, 2026.
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Statista. “Number of monetizable daily active Twitter users (mDAU) worldwide from 1st quarter 2021 to 1st quarter 2026.” Accessed on May 2nd, 2026.
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KoMarketing. “How to Use Twitter for B2B Marketing in 2026.” Accessed on May 2nd, 2026.
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Pew Research Center. “10 facts about Americans and Twitter.” Accessed on May 3rd, 2026.
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SEJ. “40% Of Twitter Users Tweet Less Than 5 Times A Month.” Accessed on May 3rd, 2026.
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Statista. “Worldwide revenue of Twitter from 2010 to 2026.” Accessed on May 3rd, 2026.
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Statista. “Distribution of Twitter users worldwide as of January 2026, by gender.” Accessed on May 4th, 2026.
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Statista. “Percentage of U.S. adults who use Twitter as of February 2026, by age group.” Accessed on May 4th, 2026.
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Statista. “Percentage of U.S. internet users who use Twitter as of January 2026, by annual household income.” Accessed on May 4th, 2026.
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Statista. “Distribution of Twitter users worldwide as of April 2026, by age group.” Accessed on May 4th, 2026.
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Statista. “Daily Twitter usage in the United States as of August 2026, by ethnicity.” Accessed on May 4th, 2026.
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VentureBeat. “Twitter, a truly global tool with 75% of accounts outside of the U.S.” Accessed on May 4th, 2026.
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Statista. “Leading countries based on number of Twitter users as of January 2026.” Accessed on May 4th, 2026.
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Statista. “World leaders with the most Twitter followers as of June 2026.” Accessed on May 4th, 2026.
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Twitter Business. “How video is reshaping digital advertising.” Accessed on May 4th, 2026.
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BusinessofApps. “Twitter Revenue and Usage Statistics (2026).” Accessed on May 4th, 2026.
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Pew Research Center. “News on Twitter: Consumed by Most Users and Trusted by Many.” Accessed on May 4th, 2026.
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Brandwatch. “The Most Followed Accounts on Twitter.” Accessed on May 4th, 2026.
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PC. “40 Percent of Twitter Accounts Have Never Tweeted.” Accessed on May 4th, 2026.
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Twitter Businesses. “How Twitter has become a key customer support channel.” Accessed on May 4th, 2026.
Author
Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.
